Musk: Tesla’s Full Self-Driving Price Rising to $15,000 Sept. 5


If you’re thinking about ordering a new Tesla, or upgrading your existing one, Tesla CEO Elon Musk revealed some information that might affect your decision: Beginning Sept. 5, the price of the Full Self-Driving feature will rise to $15,000 from $12,000. Musk also said that Tesla will honor the lower price if the order is placed before Sept. 5 but delivered later. It’s currently unclear if the price for the FSD subscription will also change.
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As of now, Full Self-Driving is still in Beta testing and available to a select number of Tesla-owning volunteer “testers” who have achieved a high enough, Tesla-determined “safety score.” Those owners use the feature and share data with Tesla, which aims to eventually give the feature a full release. The latest version of FSD is 10.69.2, and there are numerous videos already available on YouTube demonstrating it in action.
Full Self-Driving currently combines the features of Tesla’s Autopilot and Enhanced Autopilot suites. Autopilot enables adaptive cruise control and lane-centering steering. Enhanced Autopilot adds self-parking; the ability to move the car out of a parking space and even drive to the owner without a driver in the car (called Summon and Smart Summon); automatic lane changes; and the ability to navigate from on-ramp to off-ramp, including making lane changes and taking highway exits. Full Self-Driving also adds traffic signal and sign recognition (currently in beta) and aims to eventually add Autosteer on city streets (currently only available to select “testers”).
Regardless of the name or features, Tesla says “Autopilot, Enhanced Autopilot and Full Self-Driving capability are intended for use with a fully attentive driver who has their hands on the wheel and is prepared to take over at any moment. While these features are designed to become more capable over time, the currently enabled features do not make the vehicle autonomous.”
Some drivers missed that memo, however, as Tesla is being investigated by the National Highway Traffic Safety Administration for a series of deadly crashes related to its Autopilot driver-assistance system.
If you’re waffling on your FSD purchase decision, or hoping that the seemingly annual promise of turning your Tesla into an autonomous taxi when you’re not using it will recoup the costs, now might be the time to pull the trigger. It’s possible FSD prices will rise again, and Tesla vehicle prices have also been on the rise.
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Road Test Editor Brian Normile joined the automotive industry and Cars.com in 2013, and he became part of the Editorial staff in 2014. Brian spent his childhood devouring every car magazine he got his hands on — not literally, eventually — and now reviews and tests vehicles to help consumers make informed choices. Someday, Brian hopes to learn what to do with his hands when he’s reviewing a car on camera. He would daily-drive an Alfa Romeo 4C if he could.
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