Up Close: BMW Concept CS
According to BMW North America chairman and CEO Tom Purves, the automaker’s Concept CS represents what a future grand touring car from BMW might look like. The four-door’s sleek lines are instantly appealing, giving the car the look of a coupe, just like Mercedes-Benz’s CLS-Class before it.
In front, BMW’s traditional twin-kidney grille is present, but it’s larger than the one on many of the automaker’s other models. That further defines the front of the car, like Audi has done with its trapezoidal grille. The interior has a minimalistic design theme that’s light on knobs and buttons and is finished in brown and tan materials.
If BMW is wondering, I think a car like the Concept CS makes a lot of sense for the brand. It would give BMW another niche offering that it could build using an existing platform, but appeal to a buyer looking for something more stylish than a regular sedan.
Related:
BMW CS Concept
