What’s the Best New-Car Deal for Fourth of July 2025?

The smell of hot dogs and hamburgers, the screeching of fireworks, stars ‘n’ bars aflutter, the absolutely searing heat — yes, there’s truly nothing like peak summer and the Fourth of July. But if you’re in the market for a new vehicle, it’s gotten tougher to find a deal that has you seeing stars ‘n’ cars; a combination of factors is keeping prices up and incentives down.

Related: More Incentives News

That’s according to J.D. Power’s latest report, which says new-car transactions were expected to climb $1,400 for June from the same time in 2024. Incentives, meanwhile, have basically stagnated in the same time: Expressed as a percentage of MSRP, automakers are only offering 5.4% off on average, down a tenth of a percentage point from June 2024.

While things may look difficult, however, there’s still some money to be found for shoppers who’ve blown an inordinate amount on celebratory ordnances, though you’ll have to act fast for two of the below models for which we’ve uncovered some cash back. Read on for details.

2025 Hyundai Tucson

• Factory discount: $1,750
• Approximate price after savings: $28,500-$40,500
• Approximate factory savings: 4%-6%
• Offer ends: July 7

Hyundai has been discounting its compact Tucson SUV recently, which finished in a respectable third for our most recent class comparison. Amid a hypercompetitive landscape cluttered with compact SUVs, the Tucson seeks to stick out this weekend with savings of $1,750 in cash back that can result in up to 6% off the sticker of a base SE trim. If financing is more your concern, Hyundai is offering a rate of 3.99% for up to 72 months in the regions we surveyed. If either sounds appealing, you’d do well not to delay: Offers end Monday.

2025 Nissan Rogue Rock Creek

• Factory discount: $1,750
• Approximate price after savings: $33,000-$34,500
• Approximate factory savings: 5%
• Offer ends: Aug. 4

Like its Tucson rival, Nissan has been discounting its compact Rogue’s Rock Creek soft-roading trim in recent months. Money is once again on the table for the nameplate that placed first in our aforementioned compact SUV comparison test — this time to the tune of $1,750 off the Rock Creek in most of the regions we surveyed. Alternatively, Nissan is offering financing of 0% for up to 60 months for qualified shoppers. Luckily, all such offers extend well beyond Independence Day, so you have until Aug. 4 to make your call.

Editor’s Choice: 2025 Hyundai Santa Fe

• Factory discount: $2,500-$3,500
• Approximate price after savings: $33,500-$48,000
• Approximate factory savings: 6%-8%
• Offer ends: July 7

With so few deals currently available, the ones that do exist can be for some especially solid vehicles. No better car illustrates that for this story than the latest Hyundai Santa Fe, which was Cars.com’s Best Car of 2025 award winner. We liked the South Korean marque’s revamped three-row mid-size SUV for myriad reasons, and with discounts of up to $3,500 on higher trims in the regions we surveyed, shoppers might like it for what they won’t have to pay, as well. Savings can be found for as much as 8% off on the mid-grade XRT trim. In lieu of that, financing of 0% for up to 60 months is also available, but as with the Tucson, you’ll have to make your move soon: Both offers end July 7.

How We Look for Deals

To help car shoppers find the best deals for Fourth of July 2025, we lead with cash offers available to shoppers at large, not those that require financing with the automaker or having certain qualifications (e.g., military or college-graduate discounts, loyalty or conquest bonuses, etc.). In calculating the overall percentage discount and pricing after incentives, we focus on the vehicle’s price range from the cheapest incentives-eligible trim level with no factory options to the priciest eligible trim with all factory options. We include the destination charge in such pricing, but we exclude a few other items: taxes and fees, which vary considerably by region, and dealer accessories, which vary considerably by automaker.

Because these are factory discounts, they should be available to all participating dealers. As such, use them as the starting point for negotiations, not a reason to skip haggling altogether.

Incentives data come from automakers’ websites. Remember, our numbers are current as of publication for the markets we survey (generally Atlanta, Chicago, Denver, Houston, Los Angeles and New York). They reflect advertised customer discounts, not unadvertised factory-to-dealer cash. Discount financing typically requires qualifying credit, too, and incentives may vary by region and trim level; automakers may also change them later in the window of relevance. In sum: Your discounts may vary, so check with your local dealer for specifics.

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