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Varsity Lincoln

(1,955 reviews)
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Sales hours: 9:00am to 6:00pm
Service hours: 8:00am to 6:00pm
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Sales Service
Monday 9:00am–6:00pm 8:00am–6:00pm
Tuesday 9:00am–6:00pm 8:00am–6:00pm
Wednesday 9:00am–6:00pm 8:00am–6:00pm
Thursday 9:00am–6:00pm 8:00am–6:00pm
Friday 9:00am–6:00pm 9:00am–6:00pm
Saturday 9:00am–3:00pm 9:00am–2:00pm
Sunday Closed Closed
2025 state dealer award
View 7 awards
2025 state dealer award 2024 state dealer award 2023 state dealer award
2026 consumer dealer award 2025 consumer dealer award 2024 consumer dealer award 2023 consumer dealer award

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New (888) 483-8827 (888) 483-8827
Used (888) 484-3952 (888) 484-3952
Service (888) 659-4023 (888) 659-4023

Inventory

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About our dealership

This seller has been on Cars.com since April 2024.
Varsity Lincoln is proud to say that we have been awarded the prestigious President's Award for Customer Satisfaction the highest honor that Ford Motor Corporation awards its dealers. It is YOU our valued customers who make us number one. Our commitment to you extends beyond the initial sale - we guarantee quality service for the entire time you own your vehicle.
#1 Lincoln Dealer in the Nation since 1997

Service center

Phone number (888) 659-4023

Service hours

Monday
8:00am–6:00pm
Tuesday
8:00am–6:00pm
Wednesday
8:00am–6:00pm
Thursday
8:00am–6:00pm
Friday
9:00am–6:00pm
Saturday
9:00am–2:00pm
Sunday
Closed

Meet our employees

Reviews

(1,955 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Varsity Lincoln from DealerRater.

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We weren't planning on buying a car that day but couldn't pass up the deal. Walked in and bought a used Aviator within 30 minutes. Sam and Jere remembered us from prior years. They knew we were shoppers and this was not the first place we'd been in. I told Sam what we were looking for. He had the info up in a minute on his computer. We picked one out. He brought it up. It was beautiful. We took it for a drive. Nice!!! Jere greeted us when we got back. It had been 3? years since we'd bought our last one. He remembered us and remembered we were shoppers. He told Sam to bring the paperwork into his office. Inside of a few minutes, we received an offer that was better than anything we had seen on line or at the other dealers. We told him we'd take it. It was late in the day. They had the car ready the next morning. Closing went smoothly and we were off in a jiffy. Drove the car on errands today and love the look, ride and ambiance. Really pleased with the financing as well. You will make a mistake if you are looking for a Lincoln and don't just stop in and check with them. I suspect the sales staff are all professional, but I have to say, we like Sam. When we went to pick up the car, I was kicking myself for not having asked for a few free oil changes. I'd forgotten because I was so pleased with the offer. To my surprise, Jere greeted us again and immediately offered 3 free oil changes (tire rotation and wiper replacement) without me even saying a word. Nice folks! Good businessmen. They've been there a while and do a lot of business. And it's because they are good.

We weren't planning on buying a car that day but couldn't pass up the deal. Walked in and bought a used Aviator within 30 minutes. Sam and Jere remembered us from prior years. They knew we were shoppers and this was not the first place we'd been in. I told Sam what we were looking for. He had the info up in a minute on his computer. We picked one out. He brought it up. It was beautiful. We took it for a drive. Nice!!! Jere greeted us when we got back. It had been 3? years since we'd bought our last one. He remembered us and remembered we were shoppers. He told Sam to bring the paperwork into his office. Inside of a few minutes, we received an offer that was better than anything we had seen on line or at the other dealers. We told him we'd take it. It was late in the day. They had the car ready the next morning. Closing went smoothly and we were off in a jiffy. Drove the car on errands today and love the look, ride and ambiance. Really pleased with the financing as well. You will make a mistake if you are looking for a Lincoln and don't just stop in and check with them. I suspect the sales staff are all professional, but I have to say, we like Sam. When we went to pick up the car, I was kicking myself for not having asked for a few free oil changes. I'd forgotten because I was so pleased with the offer. To my surprise, Jere greeted us again and immediately offered 3 free oil changes (tire rotation and wiper replacement) without me even saying a word. Nice folks! Good businessmen. They've been there a while and do a lot of business. And it's because they are good.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

What an amazing review — thank you, Jim! We’re thrilled to hear how smoothly everything came together and that Sam and Jere once again delivered the level of service you remembered. From finding the right vehicle to making sure you left happy with added value, this is exactly the experience we aim to provide. Enjoy your new Aviator and thank you for recommending us!

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I’ve been with Varsity Lincoln and Denise Biardi for 30 years. Prior to me becoming a customer my father and stepmother were also customers of Varsity Lincoln. We share a long history. My family combined has nearly 100 years of Lincoln loyalty. Denise has always been very attentive, informative and thorough as my salesperson. I trust her implicitly. She is by far. The best sales person that Varsity has on staff, In my opinion! Just yesterday she delivered a new Corsair to my home. She had all the paperwork ready to be signed. At this point, We’ve been working together for so long that I don’t even need to read the paperwork that’s how much I trust her. She’s always has my best interest at heart! If you need a new vehicle and are interested in Lincoln, I would highly suggest that you do business with Varsity Lincoln and Denise Biardi.She is the best.

I’ve been with Varsity Lincoln and Denise Biardi for 30 years. Prior to me becoming a customer my father and stepmother were also customers of Varsity Lincoln. We share a long history. My family combined has nearly 100 years of Lincoln loyalty. Denise has always been very attentive, informative and thorough as my salesperson. I trust her implicitly. She is by far. The best sales person that Varsity has on staff, In my opinion! Just yesterday she delivered a new Corsair to my home. She had all the paperwork ready to be signed. At this point, We’ve been working together for so long that I don’t even need to read the paperwork that’s how much I trust her. She’s always has my best interest at heart! If you need a new vehicle and are interested in Lincoln, I would highly suggest that you do business with Varsity Lincoln and Denise Biardi.She is the best.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you, Kimberly, for your incredible loyalty to Varsity Lincoln over the years. We are truly honored to have earned the trust of your family for generations. Denise takes great pride in building lasting relationships with her clients, and your kind words about her attentiveness, professionalism, and care mean so much. Congratulations on your new Corsair, and thank you again for your continued confidence in Denise and the Varsity Lincoln team!

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Taylor, Amy, and Rick made the entire process, smooth and professional. They kept me well informed and the repair turned out beautifully. I would highly recommend them to any family or friend.

Taylor, Amy, and Rick made the entire process, smooth and professional. They kept me well informed and the repair turned out beautifully. I would highly recommend them to any family or friend.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Thank you so much, Bob, for the kind words! We’re thrilled to hear Taylor, Amy, and Rick made your experience smooth and professional from start to finish. Keeping our customers informed and delivering quality repairs is always our goal. We truly appreciate your recommendation and your trust in our team!

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Excellent, efficient, intelligent, gracious, and so kind and easy to work with under stressful situation❣️

Excellent, efficient, intelligent, gracious, and so kind and easy to work with under stressful situation❣️

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing this! We’re grateful for the opportunity to assist you and are happy to hear our team made the process easier and more comfortable.

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Professional and fair! Jere, the general manager, went above and beyond. Delivered my car to my home and even brought us dinner! Then sent me Lincoln scents after the deal was closed. Would highly recommend buying a car here!

Professional and fair! Jere, the general manager, went above and beyond. Delivered my car to my home and even brought us dinner! Then sent me Lincoln scents after the deal was closed. Would highly recommend buying a car here!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Thank you for the wonderful review, Ranelle! We're thrilled to hear that Jere went above and beyond to make your experience so memorable. From delivery to the thoughtful extras, it’s great to know everything exceeded your expectations. We truly appreciate your recommendation and look forward to serving you again!

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Didn't go look at it I'm not interested in a Bentley but they did respond

Didn't go look at it I'm not interested in a Bentley but they did respond

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did not make a purchase
Worked with:
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Dealer response

We appreciate your review, Steve. While the Bentley wasn’t what you were looking for, it’s great to hear our responsiveness stood out. We’re here if you ever need assistance in the future!

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outstanding, professional, good communication throughout the experience. all star interaction. will definitely recommend to others

outstanding, professional, good communication throughout the experience. all star interaction. will definitely recommend to others

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Thank you for the fantastic feedback, Jim! We’re glad to hear you had an outstanding experience and that our team’s professionalism and communication made a difference. We truly appreciate your recommendation!

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I am very happy with my experience. I walked in late on a Wednesday and had my new lease at a great price Friday. He was very honest and straightforward with me which I appreciated. He was also very nice and polite, and made sure to walk me through my new car in great timing.

I am very happy with my experience. I walked in late on a Wednesday and had my new lease at a great price Friday. He was very honest and straightforward with me which I appreciated. He was also very nice and polite, and made sure to walk me through my new car in great timing.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Savanna, we truly appreciate your kind words! It’s awesome to hear your experience was both efficient and enjoyable. We’re glad our team made the process clear and comfortable from start to finish—congratulations on your new vehicle!

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Sam was awesome!! He was so helpful. Listened to what we were looking for and explained everything to us. Was a great experience! Thank you Sam!!

Sam was awesome!! He was so helpful. Listened to what we were looking for and explained everything to us. Was a great experience! Thank you Sam!!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

We appreciate you taking the time to leave such kind feedback, Marilyn! It’s wonderful to hear that Sam provided helpful guidance and made the process easy to understand. Thank you for choosing our team—we hope to see you again down the road!

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Excellent representation !!!! I highly recommend her services !! She looks for all available benefits for the best price outcome !!!

Excellent representation !!!! I highly recommend her services !! She looks for all available benefits for the best price outcome !!!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

We greatly appreciate your kind words! Providing excellent representation and making sure our clients receive the best possible price and benefits is always the goal. Thank you for trusting us and for your recommendation!

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