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Checkered Flag BMW & Mini

(3,885 reviews)
Visit Checkered Flag BMW & Mini
Sales hours: 9:00am to 7:00pm
Service hours: 7:00am to 6:00pm
View all hours
Sales Service
Monday 9:00am–7:00pm 7:00am–6:00pm
Tuesday 9:00am–7:00pm 7:00am–6:00pm
Wednesday 9:00am–7:00pm 7:00am–6:00pm
Thursday 9:00am–7:00pm 7:00am–6:00pm
Friday 9:00am–7:00pm 7:00am–6:00pm
Saturday 9:00am–7:00pm 7:00am–6:00pm
Sunday Closed Closed
2025 state dealer award
View 4 awards
2025 state dealer award 2013 state dealer award 2013 state dealer award
2025 consumer dealer award
New (757) 644-0719 (757) 644-0719
Used (757) 644-0715 (757) 644-0715
Service (757) 644-0545 (757) 644-0545

Reviews

(3,885 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Checkered Flag BMW & Mini from DealerRater.

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BMW Genius

Very knowledgeable and professional staff who were able to answer all of my questions and any issues I had with my car.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Hi, Harry and thank you for your kind words. We are very happy to hear that our staff was so attentive during your visit to our dealership and that he gave you some insight on your issue! You learn something new everyday! Thank you again and we look forward to working with you again in the future! Sincerely, Todd Collins - General Manager - todd.collins@checkeredflag.com, 757-490-1111 x2210

Fast and great service

We chose to wait for our annual service. The Mini was taken immediately. The appointment lasted only 35 minutes when it was estimated to take 45 to 60 minutes. I am pleased with the staff and have had no problems.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Barbara, thank you for leaving us your review. We are happy to hear that you were pleased with the service you received from Checkered Flag BMW. If there is anything more that we can do please come back and see us again. Take care! Sincerely, Todd Collins - General Manager - todd.collins@checkeredflag.com, 757-490-1111 x2210

The complete experience was first class

It was all perfect...from driving in, meeting with the service advisor, picking the loaner car, to driving out...all smooth and seamless...thanks

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Hello, James and thank you for your feedback. We're very happy to hear that your experience was nothing short of exceptional. Our customers are very important to us, and we want to be able to provide them with the kind of service they deserve. Come and see us again! Sincerely, Todd Collins - General Manager - todd.collins@checkeredflag.com, 757-490-1111 x2210

Friendly, helpful staff

Very friendly and quick service. Helped me get the car I wanted and even stayed after closing to ensure I took it home that day. Highly recommend Checkered Flag Mini!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Jodie, thank you for writing this fantastic review and giving our dealership such an excellent star rating! It is great to hear we were able to go above and beyond your expectations and provide you with a memorable experience. Feel free to call or stop by if there is anything else we can do for you. Sincerely, Todd Collins - General Manager - todd.collins@checkeredflag.com, 757-490-1111 x2210

Friendly, Professional staff. Nice facility.

Friendly, smiling staff. Washing the car was a bonus. Has been many years since I've been in the dealership. Came in for a factory recall notice. Was treated like a customer and not hurded through like cattle.

Rating breakdown (out of 5):
  • Customer service 4.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 4.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Kevin, thank you for leaving us your review. We are happy to hear that you were pleased with the service you received from Checkered Flag BMW. If there is anything more that we can do please come back and see us again. Take care! Sincerely, Todd Collins - General Manager - todd.collins@checkeredflag.com, 757-490-1111 x2210

Great Service

Very Professional service. Staff was very helpful and was fully committed to solving any issues the car had. Thank you

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Philip, thank you so much for taking the time out of your day to share your experience with everyone. We believe in attentive and professional customer service and I'm glad that our team made such a great impression on you. Sincerely, Todd Collins - General Manager - todd.collins@checkeredflag.com, 757-490-1111 x2210

Outstanding service

Frank, Daniel, and Sean, were very professional and extremely helpful in the installation of the Camden mission control on two of my coopers.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Alfred, thank you for writing this amazing review of our dealership. We strive to provide all of our patrons with 100% customer satisfaction and it's a pleasure to hear that Frank, Daniel and Sean did just that. Don't hesitate to call or stop in if you should have any additional questions or concerns. Sincerely, Todd Collins - General Manager - todd.collins@checkeredflag.com, 757-490-1111 x2210

serious lack of customer service

I have used Checkered Flag Toyota for the past 12 years and have always been thoroughly pleased, so I assumed I would have a similar experience at BMW since it is under the same management. I brought my car in to get my sealant done, and was told it would take a couple of hours. After 5 hours I had heard nothing, so I called in and was told my car would not be ready until the next day. Then, after finally getting my car I noticed the paint on my trunk was chipped. I had to play phone tag with the customer service manager for a week before getting the appointment set up for me to come back to have the paint chip fixed ten days later. With no apology, the paint chip was fixed and I was sent on my way. Driving home I smelled paint and looked around and found five paint spots on the interior of my car. I immediately called the customer service manager, who said she would email me but did not, again with no apology. This time it took over three weeks for her to get back with me to set up an appointment, and when I brought it in to the unapologetic crew they tried to convince me that it was actually not paint. I will NEVER be returning to this service center.

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 3.0
  • Does not recommend this dealer
  • Came in for service or repair
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Dealer response

Angeli, I would like to thank you for taking a moment for leaving us this feedback. I apologize for your experience with our service department, and I assure you that it is never our team's intention to leave you with an unsatisfactory experience. If you would please give me a call, I would be happy to speak with you regarding the circumstances of this incident and to, hopefully, find a way to turn this situation around for you. Thank you for your time and consideration. Sincerely, Todd Collins - General Manager - todd.collins@checkeredflag.com, 757-490-1111 x2210

Excellent service department: Mike Lawson is great

The customer service was excellent. Mike Lawson in the service department is extremely helpful and courteous. This is the second car I purchased from Checkered Flag, and I will continue to use them in the future. They really take great care of the customer.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Terry, thank you for your continued patronage and for leaving us this terrific feedback. Our team works extremely hard to keep our customers coming back and it's a pleasure to hear we've succeeded. If you ever have additional questions or need a service, we are more than happy to lend a hand. Sincerely, Todd Collins - General Manager - todd.collins@checkeredflag.com, 757-490-1111 x2210

Daniel is awesome.

Daniel deserves a beautiful Christmas bonus for the way he took care of my check engine light. I am So please with how I was taken care of. The first thing he said when I told him my car was broken is "We can take of that!" What a great thing to hear.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities 5.0
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did not make a purchase
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Dealer response

Thank you for the glowing review, Jonathan! We take pride in our customer service and do whatever we can to have our customers leave happy. Please don't hesitate to contact me or visit us if you need anything else. Sincerely, Todd Collins - General Manager - todd.collins@checkeredflag.com, 757-490-1111 x2210