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North Reading Subaru

Not rated Dealerships need five reviews in the past 24 months before we can display a rating. (177 reviews)
Visit North Reading Subaru
Sales hours: 8:30am to 8:00pm
Service hours: 7:30am to 5:00pm
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Sales Service
Monday 8:30am–8:00pm 7:30am–5:00pm
Tuesday 8:30am–8:00pm 7:30am–5:00pm
Wednesday 8:30am–8:00pm 7:30am–5:00pm
Thursday 8:30am–8:00pm 7:30am–5:00pm
Friday 9:00am–6:00pm 7:30am–5:00pm
Saturday 11:00am–5:00pm 8:30am–1:00pm
Sunday 11:00am–4:00pm Closed
New (978) 357-8697 (978) 357-8697
Used (978) 357-8441 (978) 357-8441

Inventory

See all 115 vehicles from this dealership.

About our dealership

This seller has been on Cars.com since October 2018.
Our mission is to continuously exceed the expectations of our customers associates and community. Our goal is to be the benchmark for excellence in every aspect of our business. We are dedicated to delivering exceptional service and value. Our promise is to create an environment of mutual trust and respect. Our success is built upon the satisfaction of our customers.

We are proud to deliver a simple transparent and honest dealership experience. Every professional in our dealership shares the same philosophical belief: "Winning Customers is Great. Keeping Customers is Better!"
A Better Experience

Service center

Phone number (978) 357-8441

Service hours

Monday
7:30am–5:00pm
Tuesday
7:30am–5:00pm
Wednesday
7:30am–5:00pm
Thursday
7:30am–5:00pm
Friday
7:30am–5:00pm
Saturday
8:30am–1:00pm
Sunday
Closed

Reviews

Not rated Dealerships need five reviews in the past 24 months before we can display a rating. (177 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews.

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Outstanding, five star service.

Outstanding, five star service. Mark in the Service Department and the younger mechanic who serviced my car today, December 30, deserve a bonus. I walked in this afternoon in a panic because my Subaru, which I need to drive back to DC, had a complete system failure. Mark was extremely patient with me and helped me get the claim number associated with the battery defect class action suit. Once Mark got that, he set up my car with an excellent mechanic (I wish I got his name) who did the diagnostics and needed repairs in about an hour. My Subaru is working like a charm again. I cannot thank North Reading Subaru enough for getting my car ready to go again for my drive back to DC. Your team is the best.

Outstanding, five star service.

Outstanding, five star service. Mark in the Service Department and the younger mechanic who serviced my car today, December 30, deserve a bonus. I walked in this afternoon in a panic because my Subaru, which I need to drive back to DC, had a complete system failure. Mark was extremely patient with me and helped me get the claim number associated with the battery defect class action suit. Once Mark got that, he set up my car with an excellent mechanic (I wish I got his name) who did the diagnostics and needed repairs in about an hour. My Subaru is working like a charm again. I cannot thank North Reading Subaru enough for getting my car ready to go again for my drive back to DC. Your team is the best.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
1 person out of 1 found this review helpful.
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Here’s my final update, I did have a bad experience...

Here’s my final update, I did have a bad experience trying to reach out to the service department about a windshield spontaneously cracking two weeks into ownership, one claim against my auto insurance later the windshield is fixed. About two months later I had an engine code pop up and they’ve been nothing but helpful so far. First impressions with the service department aside, this second experience has been painless so far Acceptable experience with this dealership during purchase. Currently there’s a shortage of new cars at pretty much every dealership so it wasn’t surprising that they didn’t have any on the lot, no other Subaru dealerships in the area did either. Unlike the other dealerships I visited this one would take deposits to hold a new car that was still in transit! Other dealerships wanted full payment before they would reserve a car that was on its way. There was some miscommunication about the port date being the arrival date, so I did get the car approximately two weeks later than I initially expected. The salesman working with me and his manager did apologize for the miscommunication and offer some good will negotiation to make up for it. The entire experience was very low pressure, I was not badgered about warranties or add ons at all! Options were explained and I got ZERO pushback when I said no thank you. (This is the only time I’ve EVER not been met with a pushy sales pitch for the add ons or warranty) The salesman did a good job explaining the features of the car, which are numerous. While I didn’t get any amazing deal or discounts (no one is due to chip shortages and super low inventory so no surprises there)

Here’s my final update, I did have a bad experience...

Here’s my final update, I did have a bad experience trying to reach out to the service department about a windshield spontaneously cracking two weeks into ownership, one claim against my auto insurance later the windshield is fixed. About two months later I had an engine code pop up and they’ve been nothing but helpful so far. First impressions with the service department aside, this second experience has been painless so far Acceptable experience with this dealership during purchase. Currently there’s a shortage of new cars at pretty much every dealership so it wasn’t surprising that they didn’t have any on the lot, no other Subaru dealerships in the area did either. Unlike the other dealerships I visited this one would take deposits to hold a new car that was still in transit! Other dealerships wanted full payment before they would reserve a car that was on its way. There was some miscommunication about the port date being the arrival date, so I did get the car approximately two weeks later than I initially expected. The salesman working with me and his manager did apologize for the miscommunication and offer some good will negotiation to make up for it. The entire experience was very low pressure, I was not badgered about warranties or add ons at all! Options were explained and I got ZERO pushback when I said no thank you. (This is the only time I’ve EVER not been met with a pushy sales pitch for the add ons or warranty) The salesman did a good job explaining the features of the car, which are numerous. While I didn’t get any amazing deal or discounts (no one is due to chip shortages and super low inventory so no surprises there)

Rating breakdown (out of 5):
  • Customer service 4.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 4.0
  • Does recommend this dealer
  • Shopped for a new car
2 people out of 2 found this review helpful.
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Awesome Place, Super Happy I Went Here

I just got a 2021 Subaru Crosstrek Sport at N. Reading Subaru and it was, by far, the best car-buying experience I ever had. Gene D'Alessandro, is such a great guy (genuinely nice, not the fake nice I've run into at other places). There is a nice laid-back vibe, zero sales pressure, and just a small group of really nice people. I got a great deal (even better than I had hoped) and they have registry services so I got to drive my Crosstrek home the same day!

Awesome Place, Super Happy I Went Here

I just got a 2021 Subaru Crosstrek Sport at N. Reading Subaru and it was, by far, the best car-buying experience I ever had. Gene D'Alessandro, is such a great guy (genuinely nice, not the fake nice I've run into at other places). There is a nice laid-back vibe, zero sales pressure, and just a small group of really nice people. I got a great deal (even better than I had hoped) and they have registry services so I got to drive my Crosstrek home the same day!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Just got my 2021 Subaru Crosstrek from here. My sales...

Just got my 2021 Subaru Crosstrek from here. My sales consultant was Gene D'Alessandro, and it was by far the best car-buying experience I ever had! It's a small place, super-nice group of people. Very laid-back vibe. Zero sales pressure. Awesome deal. Registry services. There is not one negative thing I can say. I'm so happy I found them. I really didn't want to deal with AutoFair in Haverhill. And I LOVE my Subaru. So, I'll be a lifelong customer.

Just got my 2021 Subaru Crosstrek from here. My sales...

Just got my 2021 Subaru Crosstrek from here. My sales consultant was Gene D'Alessandro, and it was by far the best car-buying experience I ever had! It's a small place, super-nice group of people. Very laid-back vibe. Zero sales pressure. Awesome deal. Registry services. There is not one negative thing I can say. I'm so happy I found them. I really didn't want to deal with AutoFair in Haverhill. And I LOVE my Subaru. So, I'll be a lifelong customer.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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Just purchased Forrester from North Reading Subaru. Maria...

Just purchased Forrester from North Reading Subaru. Maria was wonderful to deal with and insured my car buying experience was hassle-free. She went out of her way to find a car to meet my needs, reviewed all its features with me, and followed up to make sure I was satisfied with my purchase. Impressed also with Isabel with whom I finalized required paperwork. Positive car buying experience with freindly, welcoming, and knowledgeable dealership staff.

Just purchased Forrester from North Reading Subaru. Maria...

Just purchased Forrester from North Reading Subaru. Maria was wonderful to deal with and insured my car buying experience was hassle-free. She went out of her way to find a car to meet my needs, reviewed all its features with me, and followed up to make sure I was satisfied with my purchase. Impressed also with Isabel with whom I finalized required paperwork. Positive car buying experience with freindly, welcoming, and knowledgeable dealership staff.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
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customer

What a pleasure working with Saleswoman Maria Swiacki the woman is amazing and I couldn't be any happier than I was. she also has a great manager in Michael Garabedian. They need more people like them ...what a team

customer

What a pleasure working with Saleswoman Maria Swiacki the woman is amazing and I couldn't be any happier than I was. she also has a great manager in Michael Garabedian. They need more people like them ...what a team

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Gene and Mike were absolutely amazing. My husband and I...

Gene and Mike were absolutely amazing. My husband and I dreaded going to the dealership because of the stigma that surrounds them and North Reading Subaru completely changed our minds. I cannot say enough good things about them and I would recommend anyone who is buying a new vehicle to go to them they were kind, amazing and no nonsense. 5 stars all around. I will definitely use them again in the future. Thank you Gene and Mike you guys were awesome. -Brian and Sarah Szegedy

Gene and Mike were absolutely amazing. My husband and I...

Gene and Mike were absolutely amazing. My husband and I dreaded going to the dealership because of the stigma that surrounds them and North Reading Subaru completely changed our minds. I cannot say enough good things about them and I would recommend anyone who is buying a new vehicle to go to them they were kind, amazing and no nonsense. 5 stars all around. I will definitely use them again in the future. Thank you Gene and Mike you guys were awesome. -Brian and Sarah Szegedy

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
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very impressed car purchaser

north reading subaru is an excellent dealership. I went to three dealers to purchase a 2020 outback. I chose melkonian's north reading subaru for the following reasons: the attitude of all the employees was excellent. I traded in a 2019 outback with 6900 miles and received $24000 for the trade in. granite subaru offered $22000 and milford subaru offered $21000. North reading should be first on your list if you are looking to purchase a subaru vehicle. there is absolutely no pressure at all to make a purchase at Melkonian's. also there are no hidden fees secretly added into the paperwork. I dealt with david laurie and isabel nelson who provided a very pleasant and seamless purchase experience.

very impressed car purchaser

north reading subaru is an excellent dealership. I went to three dealers to purchase a 2020 outback. I chose melkonian's north reading subaru for the following reasons: the attitude of all the employees was excellent. I traded in a 2019 outback with 6900 miles and received $24000 for the trade in. granite subaru offered $22000 and milford subaru offered $21000. North reading should be first on your list if you are looking to purchase a subaru vehicle. there is absolutely no pressure at all to make a purchase at Melkonian's. also there are no hidden fees secretly added into the paperwork. I dealt with david laurie and isabel nelson who provided a very pleasant and seamless purchase experience.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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This Dealership is the BEST!

I have been to many dealerships on the North Shore during the last few years buying and leasing for family. It is an experience I have come to dread. What I hate most is the waiting game they play to keep you in the dealership, whether you buy or not. When my husband needed a new car it started out badly with a dealer whose internet price was 8 thousand lower than the actual price. Again, this took hours . He went back on the net and found a used car at North Reading Subaru with low miles and an excellent price. " A come-on", I said, call before you go so we don't waste time". He called and spoke to Sarah, and we were there that afternoon assured that the car was available, and at the price stated. Sarah was amazing. We sailed through the process, including financing, with incredible ease and picked up the car the same afternoon. This dealership is the only one I would EVER recommend and Sarah was an excellent salesperson. Save time and aggravation with North Reading Subaru!

This Dealership is the BEST!

I have been to many dealerships on the North Shore during the last few years buying and leasing for family. It is an experience I have come to dread. What I hate most is the waiting game they play to keep you in the dealership, whether you buy or not. When my husband needed a new car it started out badly with a dealer whose internet price was 8 thousand lower than the actual price. Again, this took hours . He went back on the net and found a used car at North Reading Subaru with low miles and an excellent price. " A come-on", I said, call before you go so we don't waste time". He called and spoke to Sarah, and we were there that afternoon assured that the car was available, and at the price stated. Sarah was amazing. We sailed through the process, including financing, with incredible ease and picked up the car the same afternoon. This dealership is the only one I would EVER recommend and Sarah was an excellent salesperson. Save time and aggravation with North Reading Subaru!

Rating breakdown (out of 5):
  • Customer service
  • Buying process 5.0
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Purchased a 2019 Crosstrek

Very pleasant experience with Isabel Newton, very nice dealership, would highly recommend. Not a high pressure car experience, very chill, made the process which many times can be frustrating, very enjoyable!

Purchased a 2019 Crosstrek

Very pleasant experience with Isabel Newton, very nice dealership, would highly recommend. Not a high pressure car experience, very chill, made the process which many times can be frustrating, very enjoyable!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
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