Holmgren Subaru

(30 reviews)
Visit Holmgren Subaru
Sales hours: 9:00am to 8:00pm
Service hours: 7:30am to 5:00pm
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Sales Service
Monday 9:00am–8:00pm 7:30am–5:00pm
Tuesday 9:00am–8:00pm 7:30am–5:00pm
Wednesday 9:00am–8:00pm 7:30am–5:00pm
Thursday 9:00am–8:00pm 7:30am–5:00pm
Friday 9:00am–6:00pm 7:30am–5:00pm
Saturday 9:00am–5:00pm 8:00am–12:00pm
Sunday 10:00am–2:00pm Closed
New (888) 461-0211 (888) 461-0211
Used (888) 461-1249 (888) 461-1249
Service (860) 531-4571 (860) 531-4571


See all 151 vehicles from this dealership.

About our dealership

This seller has been on Cars.com since November 2009.
Holmgren Subaru, located at 3 New Park Avenue in North Franklin, CT, is your premier retailer of new and used Subaru vehicles. Our dedicated certified sales staff and top-trained technicians are here to make your auto shopping experience fun, easy and financially advantageous. Please utilize our various online resources and allow our excellent network of people to put you in your ideal Subaru vehicle or the Pre-Owned car, truck or SUV of your dreams today!
Why would you buy any where else !

Service center

Phone number (860) 531-4571

Service hours



(30 reviews)

A dealership’s rating is calculated by averaging its lifetime reviews. Includes reviews from DealerRater


New Subaru Outback

Bought a brand new Subaru Outback recently and could not be happier. The sales people were professional, knowledgeable, kind and courteous. They helped me find the exact car I was looking for with all the bells and whistles you could imagine. I love my new Subaru and I definitely will be shopping at Holmgren again!

Dealer response

Thank you for the kind review, Carl. We are thrilled to hear about your purchase experience and we hope you are enjoying your new Outback!


No service

Attempted to make appointments for two of our Subaru’s. They said they would call us back to set that up. Never called us back so we tried again with no answer. How much business are you losing? We went to another dealership instead and the process was flawless.


Best Sales Experience

Mike M restored my faith in Subaru after I defected from the last dealer where I bought my first Outback. He spent a lot of time patiently explaining newfangled awesome features on the new Outback to a baby boomer. No pressure at all, no spiel. Just frank answers. I will be back,and so will my Subaru-owning friends! I'm really pleased (and that's saying something because I am picky). The dealership is impeccably clean and laid out very well. The entire vibe is warmth and zero pressure.


So happy with my new Impreza!

After visiting six Subaru dealerships in Southeastern CT, having numerous conversations with sales reps and taking test drive after test drive, my husband and I returned to Holmgren to purchase my 2019 Impreza. The team at Holmgren went above and beyond to help us get the exact car I wanted. Manny Filindarakus talked us through various options without any pressure whatsoever and responded promptly to texts and phone calls regarding our additional questions. Fred Gordon discussed additional features and weighed the pros and cons of adding them...again, with no pressure. Keith Ney helped us choose the best warranty package for our needs (not the most expensive!) and also provided us with an easy, straightforward paperwork process. And Annette Demarco jumped in with her personal experience of connecting the phone to the integrated CarApp so that I was able to use this feature immediately, without an additional trip North Franklin. I will happily return there for my servicing and recommend this dealership to any of my family or friends. I am so pleased with the car and the entire experience. Thank you, Team Holmgren!


12016 to2019

I came in to trade my 2016 wrx for a 2019 wrx and it was the fastest and most polite experience without any hassle or complaint and I got a better price than what I was going to even ask for,so yes i would highly recommend Holmgren Subaru to any one who is looking to get into a used or new car 10 out of 10


bait & switch

watch out for the dirty air and/or cabin filter ripoff. They keep old dirty ones to show you. Then they charge you for them and never change it because it never needed replacing.


Horrible Dealership

I was warned about this dealership and didn't listen. Salesman was unprofessional and extremely pushy. Bought a car and had problems with it the next day. When I called and explained the problem, they said couldn't do anything to fix the problem because the sale was complete. I wish I never bought a car from them. A lot of dishonest people working there and are focused on only selling cars and nothing else. Don't be fooled when they are trying to sell you a car and are nice and assure you they will take care of any problems. I should have listened to the people that warned me this dealership are a bunch of crooks. Now I am out a lot of money to fix my car. Don't go to this dealership!


Friendly and succinct!

I came across a car online that I was interested in so emailed about it. Staff got back to me quickly and followed up on all my questions. Never purchased as life got too hectic; staff curtailed contact which was appreciated.


Tried to purchase another car from Holmgren-

Purchased a car approximately 6 months ago from Holmgren and negotiated a great deal. Went back to purchase another car from them today and it was a totally different experience. Salesman would not return calls- should have been my first clue. I did my homework and went to other dealerships to compare prices. I made 1 more trip to Holmgren to see if they could match prices which were $600 dollars apart and their conveyance fee was $100 more as well. Salesman was rude and very short and kept on saying that ? what we went through last time? they could not match the price. Not sure what he meant by that comment but it was repeated at least 4 times in our two visits. Holmgren is the one who agreed to the deal last time- so I guess they don?t like it when the customer is informed. Needless to say I will be purchasing the car elsewhere. It?s too bad because we will be in the market for two more cars in the next 3 years- but I will not going back to Holmgren.

Dealer response

Sorry that you felt this way. Like your first experience we are always very straightforward and transparent with our sale pricing. I apologize that we could not sell the vehicle for what you were offering but we always want a customer to have a pleasant experience.


Good buying experience

Our sales person,Jesus, was very easy to deal with. There was no pressure to buy the used vehicle we decided to purchase. He also made sure the items missing from the vehicle were located and given to us.

Read all 30 reviews