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Salem Ford

(622 reviews)
Visit Salem Ford
Sales hours: 9:00am to 5:00pm
Service hours: 7:30am to 5:00pm
View all hours
Sales Service
Monday 9:00am–7:00pm 7:30am–5:00pm
Tuesday 9:00am–7:00pm 7:30am–5:00pm
Wednesday 9:00am–7:00pm 7:30am–5:00pm
Thursday 9:00am–7:00pm 7:30am–5:00pm
Friday 9:00am–5:00pm 7:30am–5:00pm
Saturday 9:00am–5:00pm Closed
Sunday 11:00am–4:00pm Closed
2024 state dealer award
View 2 awards
2024 state dealer award
2024 consumer dealer award
New (603) 685-3401 (603) 685-3401
Used (603) 685-4481 (603) 685-4481
Service (603) 698-1145 (603) 698-1145

Reviews

(622 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Salem Ford from DealerRater.

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Service Call Back

Appt on Tuesday Oct 15th radio not sync with station. Service Dept put back to factory settings. Input my info after. Radio worked OK but told if problem comes back would need a new memory card. Problem came back after shutting off car. Called Service Rep (Gina) THREE times and never returned my call. Wed Oct 16th called her 2 time, never called back. Finally talked to Wayne and he agreed to have them look into a memory card on an appt to have GPS system updated on Tuesday 22nd, He could not say a card was in stock My son went there on Tuesday to look at a SUV for his daughter .They saw one but the car shook at 60 miles, so Salesperson said would have it fixed and call my son back. That never happened ...told my son don't buy there.

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.

Great service

Perfect place to buy a Ford. Great car people that know customer service is number one. Ask for Matt Pina he is a great guy.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.

Dishonest dealings & poor communications

The staff has very poor communication with each other. When a deal is made and paperwork is signed, it is disheartening to call to find out when you will be picking up your vehicle and have the salesman tell you that in order to pick up the vehicle we need to give them additional money if we want the item completed which was promised by them to fix. I felt like I was dealing with a whole business of dishonest people. Due to this fact, I informed them that our deal with them was null and void and we would not be purchasing the vehicle from them. After this, I would never recommend Salem Ford to anyone to purchase a vehicle.

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process
  • Quality of repair 1.0
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.

Outstanding Service

Matt demonstrated to me that buying a car doesn't have to be difficult or loathsome. For starters, he greeted me before I entered the building. I'm in the customer service industry and I can detect if someone is genuine or not. Therefore, I was immediately put at ease. The transaction was straight forward without any glitches. When it came to negotiating the price, I was not put off by the shannagains that exists in many dealerships. It was certainly worthwhile traveling to Salem Ford to land such OUTSTANDING SERVICE. It takes a team to WIN over a customer, and I was treated as a valued customer by ALL. Thank you Matt and Salem Ford of New Hampshire!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.

Very patient, worked with our budget

Dave and Frank did a fabulous job working with my husband and me in purchasing our new Ford Escape. Though we came in at 6pm and they close at 9pm, they made us feel comfortable by taking their time, not rushing us into our decision, and staying within our budget. We will definitely be using Salem Ford for future cars!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.

New truck purchase

Dave was great at showing me all the features and functions of my new vehicle.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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buyer

My salesman Joshua came through with everything he told me he would do. I'm already looking forward to my next purchase with Salem Ford

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Awesome sales

Very happy josh Bowen great sales man painless no pushing very happy ...service desk sucks. I bought a truck that had issues after a few days I called and they took it in rite away. After a day they told me it was gonna be a few days so they gave me a truck off there lot to drive. There service desk sucks and seems to have no communication with sales department or the customer but over all definitely would go back.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.

Manager

Gina in the service Dept is great. So is very knowledgeable and helpful.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 3.0
  • Quality of repair 4.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Salem Ford - Key Ford

I worked with Scott and it was a great experience. He took the time to get me to the price point I felt comfortable with.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process 5.0
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Brenda, thank you for your kind words and congratulations on your new vehicle! Our team is dedicated to providing top-quality service, and we're so happy to hear that your experience reflected this. If you have any additional questions about your new vehicle, we will be more than happy to assist you! Safe travels!