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Apple Ford Lincoln

(952 reviews)
Visit Apple Ford Lincoln
Sales hours: 9:00am to 9:00pm
Service hours: 7:00am to 7:00pm
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Sales Service
Monday 9:00am–9:00pm 7:00am–7:00pm
Tuesday 9:00am–9:00pm 7:00am–7:00pm
Wednesday 9:00am–9:00pm 7:00am–7:00pm
Thursday 9:00am–9:00pm 7:00am–7:00pm
Friday 9:00am–9:00pm 7:00am–7:00pm
Saturday 9:00am–7:00pm 7:00am–5:00pm
Sunday Closed Closed
2014 state dealer award
View 1 awards
2014 state dealer award
New (877) 225-2719 (877) 225-2719
Used (877) 812-1393 (877) 812-1393
Service (877) 355-8990 (877) 355-8990

Reviews

(952 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Apple Ford Lincoln from DealerRater.

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Great Service is always appreciated.

Kevin was very helpful and got me in and out quickly for my initial service. He also rescheduled me for a minor recall issue. My follow service was seamless and the carwash after service is always a nice touch. Keep up the good work!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for the great feedback! Kevin is wonderful, and I am glad he was able to assist you! We look forward to serving you in the future! Thank you for being a Customer for Life.

Service is always easy!

Kevin in the Lincoln service is great! He is personable and easy to work with. He keeps you informed during the service time. He gets you in an out. I like that my car is always vacuumed and washed.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

So happy to hear this! Thank you for being a Customer for Life!

Service of Lincoln

The service for my Lincoln was mediocre at best the first time we went, now the service is "excellent". Kevin Ford did a great job. The only problem we had was the service technician who worked on our car was suppose to rotate the tires and they were not rotated. I had concerns that my oil and filter had not been changed either but Kevin assured me that it had. I like the service direction the company is going but need more confidence that what I am paying to have done is actually getting done.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 3.0
  • Overall facilities
  • Overall experience 4.0
  • Does recommend this dealer
  • Came in for service or repair
Worked with:
0 people out of 0 found this review helpful.
Dealer response

We are happy to hear that the customer service has reached "Excellent" for you! We will continue to strive for perfection! Thank you for being a Customer for Life!

Dishonest and complete waste of time -

Found what looked like a great deal at Apple Ford through Cars.com. Inquired and received a phone call back and proceeded to ask questions about rebates, taxes, pricing, especially being out of state. Was told by multiple salesmen that we would qualify for all rebates, the taxes would be handled properly and that the entire process would be 'completely transparent'. Received a out the door price (not counting trade) from them and it was higher than expected, based on their price, fees and taxes. When I asked for a breakdown, I was told no. Should have dropped the deal on the spot. So much for transparency. Asked the salesman about the pricing difference and also about whether taxes were figured on KY's system or on MSRP. Was told MSRP, which would explain nearly $600 of the difference. Since we couldn't get a breakdown, we foolishly believed the salesman's stories of how taxes were collected and that they wouldn't lose a sale over a $1,500 trade difference (difference between Apple and two other dealers). We drove the 9 hour trip from KY to Apple. We were contacted 4 times while traveling to check our status (important information for later). Once arriving, we test drove the Explorer and decided to proceed forward. They took our car and did a trade estimate and gave us the price. It was the same price as was quoted previously and the trade was not higher (matching the other dealers) as the salesman had promised. The deal, now with a breakdown, showed a higher car price than was given, taxes at the correct KY rate (so was not on MSRP that the salesman had stated - meaning there would be no lower taxes) and the trade hadn't been adjusted. When asking about the details, was told the car price was higher because we didn't qualify for all of the rebates - which TWO salesman had told us that EVERYONE qualifies for the rebates. Was told that only MD residents qualify for ALL rebates. KY people have different rebates. Asked about the MSRP text indicating that taxes was on MSRP and was told that the taxes were correct in original given price so no reduction. Was told that the trade would be no higher. I asked about the multiple times the salesman had said that they would match the trade or adjust the car to work it out, was told 'sorry'. We were asked if we could meet in the middle. We thought about it and since the deal would have been better than our local dealers if we meet in the middle, we said OK. The sales manager was heard a few moments later shouting to the salesman 'NOPE'. We said no deal then and was basically pushed out of the side door. Wouldn't even give us a chance to talk tot he sales manager. Was given our keys and basically, sent packing. Later in the night, after cooling down, we decided to go 'middle of the middle' and offered to meet them at the 75% mark of the difference of where we should have been and where we were. Didn't receive a response back. Sent a few more messages and no response (notice no response now but called or texted 4 times while we were traveling). The next morning, sent a "?" text and received a text that we would receive an answer in a few minutes. We waited 30 minutes, checked out of the hotel and drove home. Received a text the next morning, after we were home, stating that they didn't accept that deal. Received a call from the sales manager within a day. Wanted to know why we were complaining when we knew the deal. He was a complete jerk (as has been pointed out in other reviews). He was demeaning and had no intent other than to try to make me look like a fool and that Apple had done everything right. Had no interest in what his salesman had 'texted' (in writing) about the taxes nor his 'phone promises' of trade amounts. Again, just a complete jerk! All in all, I wasted my only two days off (after working seven straight), $300 in travel money, and a wasted trip to be insinuated that I'm stupid. If anyone reading this is thinking of driving any distance for the 'great deal' that the salesman is promising, words of advise - "Don't waste your time!' Lessons learned from this resulted in the best deal of our life at a dealer less than 2 hours away. One that not only gave a full breakdown without asking, honored every single thing that was told, even when told that some things (like trade) were an estimate. Regards Robert Francis Lexington, KY

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a new car
Worked with:
4 people out of 4 found this review helpful.

Very pleased with the whole purchase process.

Very pleased with the entire process. I found what I was looking for with little effort. The salesman was very helpful in explaining how everything worked.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.

Great, no hassle and can't beat the dealerships warranty

The first time I went to Apple, David showed me cars and explained everything that comes in it plus the dealerships warranty. I went online, shopped around l, and realized Apple provided the best price plus their warranty was great. Next time I went to Apple, I was seen by Chris. Chris was also great to work with. The paper process didn't take long at all.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.

Straight forward initial experience

We were in and out very quickly. We knew what we wanted, and the staff helped move us through the process very quickly, without the usual pain of the "let me talk to my manager" or "you really should get the pain sealant" experience. My first ford (we were a GM family). INterested to see how the long term experience is. So far, so good.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.

Great Customer Service

Chip and Team, I just wanted to send a note to say Thank you to you and your staff. I know you, Wanda, Dusty and Curtis have worked very hard on the issues and subsequent Reacquisition of my old truck and the purchase of my new Truck. I wanted to make sure I sent a Thank You to all of you guys and let you know how I appreciated everyone’s hard work. You guys have made this painful process very stress free for me and I thank you all very much. I look forward to many years of enjoyment in the new truck and I have all you guys to thank for it. Once again, thank you very much, Jamie

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.

Great Experience

I had a great experience leasing my car this month. I love the car and both Chris and Bob were very helpful, knowledgeable, and thorough. I am anxious to see if the service department lives up to their great reputation for servicing my car.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.

Terrible Customer Service

You buy a $65,000 vehicle expecting customer service to come along with it. Well guess what, Curtis does NOT deliver. Have been dealing with an ongoing warranty issue for months and has still not been resolved. Curtis like to beat around the bush, delay, delay, delay praying the issue will just disappear. In order to receive a good "report card" I was told I would be getting refunded a $100 diagnostic charge as well as the parts charge. As soon as I got off the phone, I filled out the report saying they did a half decent job resolving the issue. Big mistake..I hadn't received my refund yet. Once a refund arrived in my mailbox, all I got was a parts refund, not the diagnostic charge. Do NOT give this dealership your business. Even if they give you a decent purchase price, they have their ways of making the money back on the back end. Have been buying Ford for years at Mt. Airy Ford and will never give a dealership like Apple in Columbia another shot. Will be going to Mt. Airy, where you can count on good service, next time an issue comes up.

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process
  • Quality of repair 1.0
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Came in for service or repair
Worked with:
2 people out of 2 found this review helpful.
Dealer response

We are so sorry to hear that your experience was not satisfactory. That is certainly not the way we want our customers to feel. Our service department does everything they can to make sure you are safe and all repairs are completed to full satisfaction and sometimes that takes a bit of work to make sure we are thorough. If you have the time, I would like to discuss this further to improve in the future. Please email me at ncharette@appleford.com. Thank you!