Incentives

With the all-new 2026 Lexus ES going on sale soon, Lexus is offering an enticing deal on the 2025 model: up to $2,500 cash back.

Ford's bestselling SUV gets even more appealing with a generous rebate. From now through the end of March, buyers can get $3,500 off the 2026 Ford Explorer.

Qualifying shoppers can receive 0% financing for up to 60 months on the three-row 2026 Volkswagen Atlas SUV. Dealers are also offering up to $6,000 bonus cash on 2025 models, although the exact amount depends on trim level.

While their complex powertrains tend to make hybrids more expensive than their gas-fired counterparts, Hyundai shoppers can get a big discount on a Tucson Hybrid SUV through March 2.

GMC is courting Canyon shoppers with incentives on model-year 2025 and 2026 trucks — and it's aggressively courting other brands' customers with a $2,000 conquest offer.

Toyota's all-new C-HR electric car is launching with some very tempting incentives: generous rebates, cash offers, 0% financing and lease cash.

The 2026 bZ Woodland just went on sale and Toyota is already offering sizable incentives for buyers and lessees.

With the 2027 Toyota Highlander set to transition to an electric powertrain, there are deals on the current-generation 2026 Highlander and Highlander Hybrid.

Ford and Honda are offering buyers sweet deals to get into their hybrid and electric models.

If you’re in the market for a new SUV or pickup truck, these brands currently have the best deals on the market.