redesign

What Does 'All-New' Really Mean?

By Jennifer Newman on August 18, 2014


By Ali Oswald If you've spent any time looking for a new car, you've probably noticed that some terms keep popping up again and again. Phrases like all-new, redesigned or even refreshed may seem like variations on the same theme,… Read More

What Does 'All-New' Really Mean?

By Jennifer Newman on August 18, 2014

By Ali Oswald If you've spent any time looking for a new car, you've probably noticed that some terms keep popping up again and again. Phrases like all-new, redesigned or even refreshed may seem like variations on the same theme,… Read More

Part 3: What Drives a Redesign?

By Patrick Olsen on September 25, 2013

When rethinking any car or SUV, automakers are looking both at how they can improve sales, but also how they can improve the driving experience. We look at the most important touchpoints and concepts behind the newest Durango. Part 1:… Read More

Part 2: The Life Cycle of a Redesign

By Patrick Olsen on September 24, 2013

Executing a redesign (or a refresh) is a process that is literally years in the making. See how the Product Planning, Technical and Brand teams at Dodge worked together to bring forth the new Durango. Part 1: The Business of… Read More

The Business of Redesigns

By Patrick Olsen on September 23, 2013

Every year, automakers introduce dozens of new cars, and most of those are redesigns of a previous model. Why are these re-engineered, revamped and revved-up models so important to automakers? What do they really cost? And what do they mean… Read More