Ford Extends Employee Pricing for All Through Fourth of July Weekend
Amidst uncertainty and market disruptions resulting from on-again, off-again tariffs, Ford didn’t just commit to stable pricing for its vehicles earlier this spring, it lowered prices on nearly everything it builds. In a campaign initially set to expire June 2, the company offered employee pricing to all buyers. Now, the automaker is extending that deal through the Fourth of July weekend.
Related: Is Employee Discount Pricing Really a Deal?
What Does Employee Pricing Mean?
Ford employees and their families get a discount on Ford and Lincoln vehicles (Lincoln is Ford’s luxury arm). The amount of the discount varies from vehicle to vehicle, but it’s generally thousands of dollars off the sticker price. In a typical new-car purchase, buyers can often negotiate with dealers for some price reductions, but employee pricing for all buyers means every customer saves a substantial amount. The discount also tends to track with vehicle price, so those who buy more expensive vehicles will save more.
The same asterisk applies to the extended employee pricing offer, dubbed Ford Motor Company: From America, For America, as the original: Discounts are not available on the Raptor versions of the Bronco, F-150 and Ranger; Bronco Stroppe Edition; Mustang Dark Horse and GTD; model-year 2025 Ford Expeditions and Lincoln Navigators; and model-year 2025 Super Duty trucks.
Power Promise Persists
Ford electric-vehicle customers can get a still-better deal, as the automaker also extended its Power Promise through the Fourth of July weekend. Initially launched last fall and already renewed once, the Power Promise provides a complimentary home charger and covers standard installation costs. For buyers who already have a home charger or no available location to install one, Ford alternatively offers a $500 cash incentive.
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