NEWS

Kia's Hamsters Bring Down the Opera House

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The human-size fur balls are a strange blend of cute and creepy, but they work. We’re not sure how hamsters make you want to buy a Soul, but whatever they’ve got is golden: Kia’s Soul has historically been a popular car, and sales are up 13% so far this year.

Watch the video below.

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News Editor Jennifer Geiger joined the automotive industry in 2003, much to the delight of her Corvette-obsessed dad. Jennifer is an expert reviewer, certified car-seat technician and mom of three. She wears a lot of hats — many of them while driving a minivan. Email Jennifer Geiger

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