What's the Best New-Car Deal for Labor Day 2025?

Do you feel it there, on the breeze? The cicadas getting a little quieter in the evenings, the midday sun feeling slightly more than 7 inches away, children vanishing to schools and the sanity of clear, cool-headed rationale prevailing? Then you already know what’s coming: Labor Day. With summer car-shopping season a flurry of activity amid the ever-shifting tariff landscape, many in the market for a new car found one, but this weekend represents the traditional end of that push before the relative quietude of autumn — and if you’re still in the market, that means deals.

Related: More Incentives News

Though the latest report from J.D. Power revealed a projected 8.2% year-over-year increase in new-car sales, dealers are keeping up and incentives have stayed relatively stable during the same period. Days on lots increased from 48 to 51 days in August, and while incentive spending was up $38 over 2024, that’s a 0.1-percentage-point decrease. Still, offers are out there.

Take a look around and you’ll find there are a lot of leasing deals right now (including with electric vehicles), but the three selections you’ll find below are the best of the cash-back offers, meaning you walk out with money in your pocket straight off MSRP. Which are they? Read on to find out.

2025 Jeep Wrangler

• Factory discount: $0-$4,500
• Approximate price after savings: $36,000-$107,000
• Approximate factory savings: 0%-8%
• Offer ends: Sept. 2

Following a big update for 2024 to combat the popularity of the rival Ford Bronco, Jeep made only minor alterations for the 2025 model year. Further incentivizing potential owners are the discounts you can find on all but the Rubicon 392: Jeep is offering $2,000 off most two-door variants and $2,500 off most four-door models in the regions we surveyed. It should be noted that the best deal by percentage, however, is the middle-tier, four-door-only Sahara, for which the brand is currently offering $4,000 off. In lieu of that, qualified shoppers can get financing of 6.9% for up to 72 months. All such offers end Sept. 2.

2025 Hyundai Santa Fe

• Factory discount: $2,500-$3,500
• Approximate price after savings: $32,500-$48,000
• Approximate factory savings: 6%-10%
• Offer ends: Sept. 2

Despite being named our Best Car of 2025, Hyundai’s Santa Fe three-row mid-size SUV remains something of a steal given the discounts currently on offer for those in search of a fresh family hauler. The lower SE and SEL trims could be found for $2,500 off in most regions we surveyed, while the XRT, Limited and Calligraphy offered cash back of $3,500. Alternatively, consumers can find financing of 0% for up to 60 months. Whichever trim or path you take, these particular deals end Sept. 2.

Editor’s Choice: 2025 Ram 1500

• Factory discount: $0-$8,837
• Approximate price after savings: $38,000-$88,000
• Approximate factory savings: 0%-10%
• Offer ends: Sept. 2

Another award winner and perennial favorite of the Cars.com Editorial staff is Ram’s 1500 half-ton pickup truck, which took home Best Pickup Truck of 2025 honors. From the plush interiors to the performance of the new Hurricane 3.0-liter straight-six-cylinder engine, there are lots of reasons to like the Ram 1500 — but the most important one for the purposes of this story is how Ram is offering 10% off its trim line up through the Rebel in most regions we surveyed and as much as $5,250 off the higher-end Limited and Limited Longhorn. We even saw the RHO and Tungsten with $1,000 off, a rarity for the performance and loaded luxury trims. Ram does frequently vary its approach to incentives by region, though, so check with your local dealer to see what’s available. What we didn’t find much variation in was the financing offer of 1.9% for up to 72 months for qualified shoppers. Regardless, such deals expire Sept. 2.

How We Look for Deals

To help car shoppers find the best deals for Labor Day 2025, we lead with cash offers available to shoppers at large, not those that require financing with the automaker or having certain qualifications (e.g., military or college-graduate discounts, loyalty or conquest bonuses, etc.). In calculating the overall percentage discount and pricing after incentives, we focus on the vehicle’s price range from the cheapest incentives-eligible trim level with no factory options to the priciest eligible trim with all factory options. We include the destination charge in such pricing, but we exclude a few other items: taxes and fees, which vary considerably by region, and dealer accessories, which vary considerably by automaker.

Because these are factory discounts, they should be available to all participating dealers. As such, use them as the starting point for negotiations, not a reason to skip haggling altogether.

Incentives data come from automakers’ websites. Remember, our numbers are current as of publication for the markets we survey (generally Atlanta, Chicago, Denver, Houston, Los Angeles and New York). They reflect advertised customer discounts, not unadvertised factory-to-dealer cash. Discount financing typically requires qualifying credit, too, and incentives may vary by region and trim level; automakers may also change them later in the window of relevance. In sum: Your discounts may vary, so check with your local dealer for specifics.

More From Cars.com:

• Here Are the 10 Cheapest New SUVs You Can Buy Right Now
• Here Are the 10 Cheapest Pickup Trucks You Can Buy Right Now
• Here Are the 10 Cheapest New Cars You Can Buy Right Now
• Should I Buy a New or Used Car?
• What Car Should I Buy?

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Cars.com’s Editorial department is your source for automotive news and reviews. In line with Cars.com’s long-standing ethics policy, editors and reviewers don’t accept gifts or free trips from automakers. The Editorial department is independent of Cars.com’s advertising, sales and sponsored content departments.