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North End Subaru

(1,886 reviews)
Visit North End Subaru
Sales hours: 9:00am to 5:00pm
Service hours: 8:00am to 2:00pm
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Sales Service
Monday 9:00am–7:00pm 7:30am–5:30pm
Tuesday 9:00am–7:00pm 7:30am–5:30pm
Wednesday 9:00am–7:00pm 7:30am–5:30pm
Thursday 9:00am–7:00pm 7:30am–5:30pm
Friday 9:00am–6:00pm 7:30am–5:30pm
Saturday 9:00am–5:00pm 8:00am–2:00pm
Sunday Closed Closed
2026 consumer dealer award
View 9 awards
2026 consumer dealer award 2025 consumer dealer award 2023 consumer dealer award 2022 consumer dealer award 2021 consumer dealer award 2019 consumer dealer award 2018 consumer dealer award 2016 consumer dealer award 2015 consumer dealer award

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New (978) 812-0383 (978) 812-0383
Used (978) 812-4578 (978) 812-4578
Service (978) 812-4005 (978) 812-4005

Inventory

See all 287 vehicles from this dealership.

Incentives

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About our dealership

This seller has been on Cars.com since January 2006.
North End Subaru is your premier retailer of new and used Subaru vehicles. Our dedicated sales staff and top-trained technicians are here to make your auto shopping experience fun easy and financially advantageous. Please utilize our various online resources and allow our excellent network of people to put you in your ideal Subaru vehicle or the Pre-Owned car truck or SUV of your dreams today!
A proud member of the Colonial Automotive Group serving Southern New England for over 40 years

Service center

Phone number (978) 812-4005

Service hours

Monday
7:30am–5:30pm
Tuesday
7:30am–5:30pm
Wednesday
7:30am–5:30pm
Thursday
7:30am–5:30pm
Friday
7:30am–5:30pm
Saturday
8:00am–2:00pm
Sunday
Closed

Meet our employees

Reviews

(1,886 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of North End Subaru from DealerRater.

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Always attentive and respectful of our needs. Always a pleasure to keep coming back year after year

Always attentive and respectful of our needs. Always a pleasure to keep coming back year after year

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for your continued loyalty. We’re glad our team consistently meets your needs with care and professionalism. We look forward to supporting you and your Subaru Outback on many more visits. Jason Cote General Manager 978-582-4911 [email protected] [email protected]

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No pressure! Great team work! Love my Outback Limited! Definitely would recommend buying a vehicle from North End Subaru!!!

No pressure! Great team work! Love my Outback Limited! Definitely would recommend buying a vehicle from North End Subaru!!!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing your feedback and recommending us. We’re pleased our team provided a no-pressure, collaborative experience for your new Outback Limited. Enjoy every moment behind the wheel of your Subaru! Jason Cote General Manager 978-582-4911 [email protected] [email protected]

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A great no pressure experience from start to finish! Loving my new to me Highlander! Great follow through by the whole team!

A great no pressure experience from start to finish! Loving my new to me Highlander! Great follow through by the whole team!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

It’s fantastic to know our team’s attentive follow through and relaxed, pressure-free approach made for a smooth experience from start to finish. We’re delighted that your Toyota Highlander is exceeding your expectations. Feel free to reach out if there’s anything else we can assist you with down the road. Jason Cote General Manager 978-582-4911 [email protected] [email protected]

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Never felt pressured and north end has a great selection of used cars. I was able to take the time needed to make a decision. The staff there is great.

Never felt pressured and north end has a great selection of used cars. I was able to take the time needed to make a decision. The staff there is great.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

We’re happy you could take the time you needed to browse our used Subaru lineup without any pressure. Congratulations on finding the Forester Hybrid that suits your needs, and our team is glad to hear you had a great experience. Thank you for your five-star review. Jason Cote General Manager 978-582-4911 [email protected] [email protected]

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Justin was very informative and helpful. Very pleased with the everyone at this dealership. So excited to own my first Subaru.

Justin was very informative and helpful. Very pleased with the everyone at this dealership. So excited to own my first Subaru.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

It’s great to hear that Justin and our team were informative and helpful during your first Subaru purchase. Congratulations again and enjoy every adventure ahead. Jason Cote General Manager 978-582-4911 [email protected] [email protected]

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No hasseles. Great Job all around!! Greg very Helpful and made everything go right on schedule.👍🇺🇸

No hasseles. Great Job all around!! Greg very Helpful and made everything go right on schedule.👍🇺🇸

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing how Greg kept your new Subaru Crosstrek purchase running smoothly and on schedule. We’re glad there were no hassles. We appreciate your five-star rating and look forward to assisting you again. Jason Cote General Manager 978-582-4911 [email protected] [email protected]

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Dominic was very patient with us while we test drove three different vehicles, giving us plenty of time and space to make a decision. We were able to negotiate the deal we wanted without any pressure tactics. It was a real pleasure to work with him.

Dominic was very patient with us while we test drove three different vehicles, giving us plenty of time and space to make a decision. We were able to negotiate the deal we wanted without any pressure tactics. It was a real pleasure to work with him.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

We’re so glad Dominic could give you plenty of time and space to test drive three vehicles and guide you toward a deal that felt comfortable. It’s great to hear you experienced a stress-free negotiation for your used Subaru. Congratulations on your purchase and thank you for choosing us. Jason Cote General Manager 978-582-4911 [email protected] [email protected]

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Greg Nuorimo is truly a Magician. He leased me a new car over the telephone and delivered it to New Hampshire. Not to mention the new Impreza feels like the old sports car days. I wouldn't buy a vehicle anywhere else ever. Their service is impeccable. Thank you for taking such great care of me!

Greg Nuorimo is truly a Magician. He leased me a new car over the telephone and delivered it to New Hampshire. Not to mention the new Impreza feels like the old sports car days. I wouldn't buy a vehicle anywhere else ever. Their service is impeccable. Thank you for taking such great care of me!

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

It’s wonderful that Greg could arrange your new Subaru Impreza lease by phone and have it delivered to New Hampshire. We’re thrilled the Impreza brings back that sporty feeling you love. Thank you for choosing us and sharing your experience. Jason Cote General Manager 978-582-4911 [email protected] [email protected]

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Everything went along smoothly during my purchase of the Subaru Forester. I am very pleased

Everything went along smoothly during my purchase of the Subaru Forester. I am very pleased

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for sharing that your purchase of the used Subaru Forester went smoothly. We’re delighted you’re pleased with the experience. If there’s anything you need down the road, please feel free to reach out. Jason Cote General Manager 978-582-4911 [email protected] [email protected]

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It was a pleasure buying a car here. They were honest, straightforward, and valued my time.

It was a pleasure buying a car here. They were honest, straightforward, and valued my time.

Rating breakdown (out of 5):
Customer service
Buying process
Quality of repair
Overall facilities
Overall experience
5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for choosing us for your purchase. It’s great to hear our team’s honest, straightforward approach and focus on respecting your time made buying your used Subaru Solterra a positive experience. Jason Cote General Manager 978-582-4911 [email protected] [email protected]

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