North End Subaru

$69. and some cents for labor only (not parts, total was close to $100.) to replace a couple light bulbs on a 2006 Impreza. A headlight and the license plate lights. Took approximately an hour after being told it would be a 1/2hr for a job that admittedly took 15min.. I asks for the justification for the labor charge. It was explained, "thats what i was told". Thats an excuse…not a justification. Very disappointed.

I bought my brand new WRX from North End after months of shopping around at other "quality" dealerships. Being a young person made it very difficult to even look at the car regardless of my credit score at other dealerships. They wouldn't let me test drive one even with years of driving experience with a variety of Subaru models. They assumed that I was a "punk kid" that just wanted to try and beat on a performance vehicle. That all changed when I talked to Wayne Brown from Mazda. Immediately, I thought he would try and sway me towards a new Mazda rather than a Subaru but he was genuine and sincere and had no problem helping me out with a Subaru purchase. He, along with Jesse Manning, let me test drive the car without hesitation before even knowing my credit. This was a breath of fresh air compared to the other dealerships I had previously encountered. They did their very best to accommodate my needs and listened to what I could afford and we worked something out from there. Wayne was by far the most helpful salesman I've dealt with in my lifetime and I've already recommended him to three of my friends. Greg Nuorimo showed me how all the bells and whistles worked with the car and I must say, he did an excellent job. All three of these men were courteous and understanding at all times and this was the first dealership I've been to that didn't bully me around or neglect to even let me try a car out before buying. I will definitely continue to recommend this dealership to my peers and I will most certainly be seeing Wayne again in the future.

Many dealerships claim to be "undealerships" or "customer oriented" - at North End it's actually true. Mike Pinto and his manager Jesse were both incredibly knowledgeable, friendly, and forthcoming (I never thought I'd use the latter word to describe a car buying experience). You can throw out your memories and notions of past car purchasing experiences: negotiations were minimal, there was little if any backroom chatter, no scheming, no hustling, no push for upgrades, undercoatings, warranties, or other add-ons (though some were offered). The best part, they offered a fair price for both my trade-in and the new car on the first try. I had done my homework before walking into the showroom so I knew what the numbers for a decent deal should look like, Mike and Jesse were within $200 of my "great deal" number incl. taxes and fees. I really can't ask for more than that. If you're in the market for a Subaru in MA, this dealership, and particularly Mike Pinto, are well worth the trip.

Mazda service team and parts team are great. Honest and personable. Even the techs take the time to address your personal needs. Highly recommend the trip to north end Mazda

Have a problem? See the guys in Mazda service. Right in right out, free car wash. Great explanation of work done. Great prices. Must visit

I drove 1.5 hours to get there, It was worth every mile. They were friendly, helpful and most of all honest. And they used Real math. no funny numbers. Best experiance ever buying a used truck. Loved It.

I just attended the new buyers seminar at North End Subaru. It's a free seminar offered each month to new buyers. They provided food (pizza) and drinks. The seminar was very informative, especially for a woman. They were very knowledgeable and could answer any questions from the participants. They had a raffle and gave everyone a Subaru hat. Best of all, we all received Rewards points for attending. I think North end Subaru goes above and beyond to provide superior service to their customers.

Thank you to Wayne and Michael for a wonderful experience. Loving my new Mazda CX5. They made every effort to assure I could the car I wanted. Karen Pearson

The experience at North End was definitely low stress. Frank was very knowledgeable and informative about vehicle we were interested in. We were able to take an extensive 2nd test drive that lasted over an hour. There were no high pressure follow up calls, just a "let me know how I can help". Price negotiations took about 5 minutes over the phone and a very good deal was attained. This is the 2nd car we've bought from North End and it won't be the last.

This was the first "check up" for the 2014 Forester I purchased from this dealer. I actually purchased from this dealer, rather than a closer dealer near my New Hampshire home. Although the process is a bit more involved buying out of state, I found that North End Subaru was more responsible and responsive than the NH dealer - so much so that I decided to travel further and service my car there as well. I worked with Frank Paskell and had the recommended service done as well as having rain shields installed over my windows and fog lights. Frank was terrific - he honored a somewhat expired coupon, which saved me more than $100.00 and took the time to figure out which of my coupons would give me the best discount. He kept me apprised of when the car would be done, watched my valuables when I took my dog out for a walk, and even found me a "doggie bag," as my pick-up bags were in the car being serviced. The cost for the work was clearly outlined beforehand - no unpleasant add-ons or surprises. The waiting area might not be the most posh, but it's comfortable and I love that they're dog friendly. I was even able to work in some training practice and socialization with my dog while I was there, although my dog nearly knocked Frank over by jumping on him. (The dog definitely needs more training!) It was great that the other customers who came in to wait were dog friendly as well and tolerant of my furry boy. As far as the service work, everything was done as requested and Frank went out to the car to show me some of the features of the new lights. We live in a very rural area with steep, curvy, hilly roads and the fog lights are great even when there's no fog! I love how clean the outside and front seat area of the car were when the work was done. It looked (and smelled) new. We will definitely be going back and maybe next time they'll even vacuum the rear seat area where my dogs hang out!