BMW of Alexandria

The sales process was pretty straightforward until financing got involved and initially showed me an interest rate in the high 7% range while I have an 820 credit score. It was reduced after they submitted to more banks other than BMW and CapitalOne. Then came the sales pitch for all of the additional warranties. This needs to be done during the sales process and NOT the end when all you want to do is sign the paperwork. I then purchased the dealer applied Cilajet ceramic coating. What a mistake! As I read on a few sites, the dealer is not a professional detailer and it really showed. The First time they returned the car with water marks on the hood, dirty door panels and had not touched the roof. To make it up to me they brought a loaner to my workplace and took the car. I got it back yesterday and although it looks “cleaner”, there are still some swirl marks and hard water spots still on the hood. Like other websites have said, give your $1K to a professional detailer and skip the dealer!

Excellent and timely service. Will definitely return. Always get good service from this location and department

Every time I visited the Alexandria service center, I am always satisfied with their services. Staffs are professional.

I arrived for my service appointment but missed their “4:45 PM” cutoff—despite arriving on time—because it took them ten minutes just to check me in. The dealership felt chaotic and unfriendly from the start. When I pulled in, they were unloading cars from a truck onto an already packed lot, creating a traffic jam. No one was directing cars, and the space was so tight I hit a curb. When I returned the next day for service, I was told to stand on a carpet and wait—like livestock at a market—while an entire room of employees sat behind computers. Only one person was actually helping customers. After check-in, they called my phone and instructed me to text the number, without explaining why. It turned out they were forcing me to opt in to text updates about my car. A few hours later, with no staff in sight, I texted for an update. The replies were clearly generic templates, nobody signs a message with their first and last name. The so-called “service video” was useless—just a quick shot of my car’s underside with no explanation. The waiting area was basic: just rows of chairs. Other BMW dealerships I’ve visited offer desks and comfortable seating, which matters when you’re stuck there for 3.5 hours for an oil change. Even the drink station was being refilled while the waiting room was full—something that should be done during downtime. My service advisor never came to give me a verbal update; instead, I was notified by text when my car was ready and asked to approve the service on my phone. When I went to get my car, I was told I needed to see the cashier—located in a completely different part of the service department with no signage. I wandered around asking random people if they were the cashier until I finally found her. She asked for my ID but then still couldn’t figure out my name, even with it in her hand, and asked multiple times. When she eventually located my keys, she handed me documents to sign without explanation. I noticed a desk labeled “Courtesy Car,” but no one had ever offered me one. The two employees sitting there seemed more interested in watching a video online than helping customers. When I finally reached my car, I set down my things and stopped briefly at the shop. The attendant didn’t greet me, the selection was sparse, half the items weren’t priced, and the one thing I picked up—a car air freshener—was expired. Back at my car, the cashier approached me again, saying I needed to sign something else. At that point, I didn’t even ask what it was—I just wanted to leave. In short: disorganized, unhelpful, and lacking even basic customer service. I won’t be returning.

Very prompt and professional service provider. Customer service so far has been satisfactory and feedback through texts on time.

Fritz (&Eric) impressed even me, and my military OCD! Done with repairs before I had a chance to finish my espresso. 10-out-of-10! Once, right, the first time; period!

Yesterday, I brought my BMW X7 to the dealership for the brake recall service. Daniel Braslavskiy was my service advisor. I informed him that I would need the car back by Saturday the latest, as I am going taking it on a long trip. Daniel immediately let me know that he was concerned the recall work might not be completed in time. He explained that it takes two days ti recieve the parts from BMW and several days for the computer to run diagnostics and ensure the brake system functions property. Instead of rushing the job, he advised that I return after my trip and scheduled a loaner car for me. This solution made much more sense and gave me a peace of mind. While reviewing the service history, Daniel also noted that an oil change and brake fluid flush were over due. He took care both sevices while the car was at the dealrship. I also had alighment and tire rotation completed at the same time. Daniel was exceptional throghout the entire process. He clearly explained everything, provided a realistic timeline, and made sure i was comfortable with the plan. His professionalism, attention to detail, and customer-first attitude were outstanding. BMW of Alex is lucky to have Daniel on their team - he exemplifies what excellent service should look like. More advisors like him would ensure every custimer feels confident and well cared for when bringing in their cars for service. I highly recommended Daniel Braslavskiy an A+ customer service! Andrew - X7

They were friendly and did a great job! Max did a great job and got me out as quickly as possible. Thank you!

Dealer is very slow even if you have an appointment. Prices are through the roof, $200 to install an engine air filter. No manager on site so many people had no one to complain to. They didn’t even set the next service due information on my display. They try to upsell everything.

Horrible service appointment. Long wait to speak to service rep even though I had an appointment. Over 4 hour wait for routine maintenance to be completed. Invoice had to be run 3 times to correct prices to match quoted prices. Service rep was inexperienced and/or not knowledgeable.