Save your search and get notified when new inventory arrives.
Contact seller
Customize your budget
Est. max vehicle price based on your desired monthly budget (...% APR*. and ...% sales tax)
$...*
*Estimated payments are calculated by Cars.com and are for informational purposes only. We’ve estimated your taxes based on your provided ZIP code. These estimates do not include title, registration fees, lien fees, or any other fees that may be imposed by a governmental agency in connection with the sale and financing of the vehicle. Other taxes may apply. They do not represent a financing offer or a guarantee of credit from the seller. Actual terms vary by lender.
**Your Saved Vehicles list will be shared along with your contact information when you submit a vehicle request to a dealership. To opt out of this sharing, please view your options on Cars.com Privacy Notice.
About your privacy: Cars.com is asking for your ZIP and credit rating because it helps us to make an educated guess at your sales tax and loan interest. These two factors can greatly change your monthly payment.
New and used
2026 BMW i4 Gran Coupe
for sale
near
Hidden Meadows, CA
26 matches
30 miles from 92026
Be the first to know!
Est.
$400
/mo*
- Down Payment
- $0
- Net trade-in value
- $0
- Months
- 72
- APR
- 7.0%
- Sales tax
- 0.0%
*Estimated payments are calculated by Cars.com and are for informational purposes only. We’ve estimated your taxes based on your provided ZIP code. These estimates do not include title, registration fees, lien fees, or any other fees that may be imposed by a governmental agency in connection with the sale and financing of the vehicle. Other taxes may apply. They do not represent a financing offer or a guarantee of credit from the seller. Actual terms vary by lender.
**Your Saved Vehicles list will be shared along with your contact information when you submit a vehicle request to a dealership. To opt out of this sharing, please view your options on Cars.com Privacy Notice.
New
2026 BMW i4 Gran Coupe eDrive40
$62,715
MSRP $62,715
BMW of Carlsbad
Vehicle information
Ext. color: Green Metallic
Int. color: Cognac
Drivetrain: Rear-wheel Drive
Fuel type: Electric
Transmission: 1-Speed Automatic
Engine: Electric
Stock #: TFW31042
VIN: WBY63HD0XTFW31042
Features
Convenience:
Heated Seats, Keyless Entry, Keyless Start, Navigation System, Power Folding Mirrors, Power Liftgate
Entertainment:
Bluetooth®, HomeLink, Satellite Radio, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Stability Control
Seating:
Leather Seats, Memory Seat
Reviews
BMW of Carlsbad review
Exactly how buying a car should be.
Exactly how buying a car should be.The sales person PJ was the best he explained everything about the car he was great.I would buy a car from him anytime. BMW Carlsbad
New
2026 BMW i4 Gran Coupe eDrive40
$67,065
MSRP $67,065
BMW of Carlsbad
Vehicle information
Ext. color: Black Sapphire Metallic
Int. color: Tacora Red
Drivetrain: Rear-wheel Drive
Fuel type: Electric
Transmission: 1-Speed Automatic
Engine: Electric
Stock #: TFW53864
VIN: WBY63HD08TFW53864
Features
Convenience:
Heated Seats, Keyless Entry, Keyless Start, Navigation System, Power Folding Mirrors, Power Liftgate
Entertainment:
Bluetooth®, HomeLink, Satellite Radio, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Stability Control
Seating:
Leather Seats, Memory Seat
Reviews
BMW of Carlsbad review
Overall a very nice experience.
Overall a very nice experience. Very professional , courteous and had a genuine interest in getting me into the right vehicle for me. The facility is new and very well appointed.
New
2026 BMW i4 Gran Coupe xDrive40
$71,265
MSRP $71,265
BMW of Carlsbad
Vehicle information
Ext. color: Gray Metallic
Int. color: Black
Drivetrain: All-wheel Drive
Fuel type: Electric
Transmission: 1-Speed Automatic
Engine: Electric
Stock #: TFW55233
VIN: WBY43HD06TFW55233
Features
Convenience:
Heated Seats, Keyless Entry, Keyless Start, Navigation System, Power Folding Mirrors, Power Liftgate
Entertainment:
Bluetooth®, HomeLink, Satellite Radio, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Stability Control
Seating:
Leather Seats, Memory Seat
Reviews
BMW of Carlsbad review
Always great customer service.
Always great customer service. Was able to get a loaner and problem solved in one day service. I like the video that goes over the inspection process.
New
2026 BMW i4 Gran Coupe xDrive40
$92,860
MSRP $92,860
BMW of Carlsbad
Vehicle information
Ext. color: Green Metallic
Int. color: Mocha
Drivetrain: All-wheel Drive
Fuel type: Electric
Transmission: 1-Speed Automatic
Engine: Electric
Stock #: TFW17055
VIN: WBY73HD09TFW17055
Features
Convenience:
Heated Seats, Keyless Entry, Keyless Start, Navigation System, Power Folding Mirrors, Power Liftgate
Entertainment:
Bluetooth®, HomeLink, Satellite Radio, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Stability Control
Seating:
Leather Seats, Memory Seat
Reviews
BMW of Carlsbad review
Brian is the serve department was very efficient and
Brian is the serve department was very efficient and knowledgeable on what I needed done for my warranty. The work was all completed within 24 hours. Amazing experience.
New
2026 BMW i4 Gran Coupe eDrive40
$63,815
MSRP $63,815
BMW of Carlsbad
Vehicle information
Ext. color: Green Metallic
Int. color: Beige
Drivetrain: Rear-wheel Drive
Fuel type: Electric
Transmission: 1-Speed Automatic
Engine: Electric
Stock #: TFW32092
VIN: WBY63HD08TFW32092
Features
Convenience:
Heated Seats, Keyless Entry, Keyless Start, Navigation System, Power Folding Mirrors, Power Liftgate
Entertainment:
Bluetooth®, HomeLink, Satellite Radio, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Stability Control
Seating:
Leather Seats, Memory Seat
Reviews
BMW of Carlsbad review
In for brake fluid.
In for brake fluid. Oil change due in July. Always greeted warmly by staff. Service advisor Brian Chartier has my complete confidence te his recommendations for care of my car.
New
2026 BMW i4 Gran Coupe xDrive40
$79,575
MSRP $79,575
BMW of Carlsbad
Vehicle information
Ext. color: Black Sapphire Metallic
Int. color: Black
Drivetrain: All-wheel Drive
Fuel type: Electric
Transmission: 1-Speed Automatic
Engine: Electric
Stock #: TFW53396
VIN: WBY73HD06TFW53396
Features
Convenience:
Heated Seats, Keyless Entry, Keyless Start, Navigation System, Power Folding Mirrors, Power Liftgate
Entertainment:
Bluetooth®, HomeLink, Satellite Radio, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Stability Control
Seating:
Leather Seats, Memory Seat
New
2026 BMW i4 Gran Coupe eDrive40
$63,165
MSRP $63,165
BMW of Carlsbad
Vehicle information
Ext. color: Jet Black
Int. color: Beige
Drivetrain: Rear-wheel Drive
Fuel type: Electric
Transmission: 1-Speed Automatic
Engine: Electric
Stock #: TFW29639
VIN: WBY63HD02TFW29639
Features
Convenience:
Heated Seats, Keyless Entry, Keyless Start, Navigation System, Power Folding Mirrors, Power Liftgate
Entertainment:
Bluetooth®, HomeLink, Satellite Radio, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Stability Control
Seating:
Leather Seats, Memory Seat
New
2026 BMW i4 Gran Coupe xDrive40
$77,525
MSRP $77,525
BMW of Carlsbad
Vehicle information
Ext. color: Black Sapphire Metallic
Int. color: Cognac
Drivetrain: All-wheel Drive
Fuel type: Electric
Transmission: 1-Speed Automatic
Engine: Electric
Stock #: TFW29417
VIN: WBY73HD00TFW29417
Features
Convenience:
Heated Seats, Keyless Entry, Keyless Start, Navigation System, Power Folding Mirrors, Power Liftgate
Entertainment:
Bluetooth®, HomeLink, Satellite Radio, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Stability Control
Seating:
Leather Seats, Memory Seat
New
2026 BMW i4 Gran Coupe xDrive40
$68,215
MSRP $68,215
BMW of Carlsbad
Vehicle information
Ext. color: Black Sapphire Metallic
Int. color: Cognac
Drivetrain: All-wheel Drive
Fuel type: Electric
Transmission: 1-Speed Automatic
Engine: Electric
Stock #: TFW54887
VIN: WBY43HD04TFW54887
Features
Convenience:
Heated Seats, Keyless Entry, Keyless Start, Navigation System, Power Folding Mirrors, Power Liftgate
Entertainment:
Bluetooth®, HomeLink, Satellite Radio, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Stability Control
Seating:
Leather Seats, Memory Seat
New
2026 BMW i4 Gran Coupe xDrive40
$64,015
MSRP $64,015
BMW of Carlsbad
Vehicle information
Ext. color: Alpine White
Int. color: Black
Drivetrain: All-wheel Drive
Fuel type: Electric
Transmission: 1-Speed Automatic
Engine: Electric
Stock #: TFW58603
VIN: WBY43HD06TFW58603
Features
Convenience:
Heated Seats, Keyless Entry, Keyless Start, Navigation System, Power Folding Mirrors, Power Liftgate
Entertainment:
Bluetooth®, HomeLink, Satellite Radio, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Stability Control
Seating:
Leather Seats, Memory Seat
New
2026 BMW i4 Gran Coupe eDrive40
$63,965
MSRP $63,965
BMW of Carlsbad
Vehicle information
Ext. color: Gray Metallic
Int. color: Tacora Red
Drivetrain: Rear-wheel Drive
Fuel type: Electric
Transmission: 1-Speed Automatic
Engine: Electric
Stock #: TFW31285
VIN: WBY63HD03TFW31285
Features
Convenience:
Heated Seats, Keyless Entry, Keyless Start, Navigation System, Power Folding Mirrors, Power Liftgate
Entertainment:
Bluetooth®, HomeLink, Satellite Radio, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Stability Control
Seating:
Leather Seats, Memory Seat
New
2026 BMW i4 Gran Coupe xDrive40
$71,115
MSRP $71,115
BMW of Carlsbad
Vehicle information
Ext. color: Alpine White
Int. color: Black
Drivetrain: All-wheel Drive
Fuel type: Electric
Transmission: 1-Speed Automatic
Engine: Electric
Stock #: TFW32601
VIN: WBY43HD04TFW32601
Features
Convenience:
Heated Seats, Keyless Entry, Keyless Start, Navigation System, Power Folding Mirrors, Power Liftgate
Entertainment:
Bluetooth®, HomeLink, Satellite Radio, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Stability Control
Seating:
Leather Seats, Memory Seat
New
2026 BMW i4 Gran Coupe eDrive40
$68,265
MSRP $68,265
BMW of Carlsbad
Vehicle information
Ext. color: Green Metallic
Int. color: Beige
Drivetrain: Rear-wheel Drive
Fuel type: Electric
Transmission: 1-Speed Automatic
Engine: Electric
Stock #: TFW54487
VIN: WBY63HD09TFW54487
Features
Convenience:
Heated Seats, Keyless Entry, Keyless Start, Navigation System, Power Folding Mirrors, Power Liftgate
Entertainment:
Bluetooth®, HomeLink, Satellite Radio, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Stability Control
Seating:
Leather Seats, Memory Seat
New
2026 BMW i4 Gran Coupe eDrive40
$64,415
MSRP $64,415
BMW of Carlsbad
Vehicle information
Ext. color: Gray Metallic
Int. color: Cognac
Drivetrain: Rear-wheel Drive
Fuel type: Electric
Transmission: 1-Speed Automatic
Engine: Electric
Stock #: TFW30122
VIN: WBY63HD03TFW30122
Features
Convenience:
Heated Seats, Keyless Entry, Keyless Start, Navigation System, Power Folding Mirrors, Power Liftgate
Entertainment:
Bluetooth®, HomeLink, Satellite Radio, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Stability Control
Seating:
Leather Seats, Memory Seat
New
2026 BMW i4 Gran Coupe eDrive40
$61,765
MSRP $61,765
BMW of Carlsbad
Vehicle information
Ext. color: Alpine White
Int. color: Tacora Red
Drivetrain: Rear-wheel Drive
Fuel type: Electric
Transmission: 1-Speed Automatic
Engine: Electric
Stock #: TFW29169
VIN: WBY63HD02TFW29169
Features
Convenience:
Heated Seats, Keyless Entry, Keyless Start, Navigation System, Power Folding Mirrors, Power Liftgate
Entertainment:
Bluetooth®, HomeLink, Satellite Radio, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Stability Control
Seating:
Leather Seats, Memory Seat
New
2026 BMW i4 Gran Coupe eDrive40
$64,515
MSRP $64,515
BMW of Carlsbad
Vehicle information
Ext. color: Alpine White
Int. color: Cognac
Drivetrain: Rear-wheel Drive
Fuel type: Electric
Transmission: 1-Speed Automatic
Engine: Electric
Stock #: TFW58061
VIN: WBY63HD06TFW58061
Features
Convenience:
Heated Seats, Keyless Entry, Keyless Start, Navigation System, Power Folding Mirrors, Power Liftgate
Entertainment:
Bluetooth®, HomeLink, Satellite Radio, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Stability Control
Seating:
Leather Seats, Memory Seat
New
2026 BMW i4 Gran Coupe eDrive40
$63,815
MSRP $63,815
BMW of Carlsbad
Vehicle information
Ext. color: Black Sapphire Metallic
Int. color: Tacora Red
Drivetrain: Rear-wheel Drive
Fuel type: Electric
Transmission: 1-Speed Automatic
Engine: Electric
Stock #: TFW31185
VIN: WBY63HD0XTFW31185
Features
Convenience:
Heated Seats, Keyless Entry, Keyless Start, Navigation System, Power Folding Mirrors, Power Liftgate
Entertainment:
Bluetooth®, HomeLink, Satellite Radio, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Stability Control
Seating:
Leather Seats, Memory Seat
New
2026 BMW i4 Gran Coupe eDrive40
$62,715
MSRP $62,715
BMW of Carlsbad
Vehicle information
Ext. color: Green Metallic
Int. color: Beige
Drivetrain: Rear-wheel Drive
Fuel type: Electric
Transmission: 1-Speed Automatic
Engine: Electric
Stock #: TFW26712
VIN: WBY63HD04TFW26712
Features
Convenience:
Heated Seats, Keyless Entry, Keyless Start, Navigation System, Power Folding Mirrors, Power Liftgate
Entertainment:
Bluetooth®, HomeLink, Satellite Radio, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Stability Control
Seating:
Leather Seats, Memory Seat
New
2026 BMW i4 Gran Coupe eDrive40
$64,165
MSRP $64,165
BMW of Carlsbad
Vehicle information
Ext. color: Gray Metallic
Int. color: Tacora Red
Drivetrain: Rear-wheel Drive
Fuel type: Electric
Transmission: 1-Speed Automatic
Engine: Electric
Stock #: TFW60005
VIN: WBY63HD06TFW60005
Features
Convenience:
Heated Seats, Keyless Entry, Keyless Start, Navigation System, Power Folding Mirrors, Power Liftgate
Entertainment:
Bluetooth®, HomeLink, Satellite Radio, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Stability Control
Seating:
Leather Seats, Memory Seat
New
2026 BMW i4 Gran Coupe eDrive40
$67,865
MSRP $67,865
BMW of Carlsbad
Vehicle information
Ext. color: Gray Metallic
Int. color: Cognac
Drivetrain: Rear-wheel Drive
Fuel type: Electric
Transmission: 1-Speed Automatic
Engine: Electric
Stock #: TFW58759
VIN: WBY63HD03TFW58759
Features
Convenience:
Heated Seats, Keyless Entry, Keyless Start, Navigation System, Power Folding Mirrors, Power Liftgate
Entertainment:
Bluetooth®, HomeLink, Satellite Radio, WiFi Hotspot
Exterior:
Alloy Wheels, Sunroof/Moonroof
Safety:
Backup Camera, Blind Spot Monitor, Brake Assist, LED Headlights, Lane Departure Warning, Rain Sensing Wipers, Stability Control
Seating:
Leather Seats, Memory Seat
-
Prev - 1
- 2
-
Next
About the 2026 BMW i4 Gran Coupe
eDrive40 shown (base trim).
- Seating
- 5
- Door count
- 4
- Drivetrain
- Rear-wheel drive
- Combined MPG
- 0
- Transmission
- 1-Speed A/T
- Engine
- 335.0-hp, Electric Motor (Electric Fuel System)
How much does the 2026 BMW i4 Gran Coupe cost?
The 2026 BMW i4 Gran Coupe price depends on trim level and optional features. Prices typically start at $57,900 and go as high as $70,700 for fully loaded models.
What is the Electric Range of the 2026 BMW i4 Gran Coupe?
The 2026 BMW i4 Gran Coupe can travel up to 333 miles on a single charge depending on electric motor and battery options.
EPA-estimated range is the distance, or predicted distance, a new plug-in vehicle will travel on electric power before its battery charge is exhausted. Actual range will vary depending on driving conditions, driving habits, elevation changes, weather, accessory usage (lights, climate control), vehicle condition and other factors.
What are some similar vehicles and competitors of the 2026 BMW i4 Gran Coupe?
The 2026 BMW i4 Gran Coupe compares to and/or competes against the following vehicles:
M60 (1 style)
| Style |
|---|
| M60 Gran Coupe |
| Inventory price |
| Starting at $70,700 |
| Combined MPG |
| 0 |
| Engine |
| 593.0-hp, Electric Motor (Electric Fuel System) |
eDrive40 (1 style)
| Style |
|---|
| eDrive40 Gran Coupe |
| Inventory price |
| Starting at $57,900 |
| Combined MPG |
| 0 |
| Engine |
| 335.0-hp, Electric Motor (Electric Fuel System) |
xDrive40 (1 style)
| Style |
|---|
| xDrive40 Gran Coupe |
| Inventory price |
| Starting at $62,300 |
| Combined MPG |
| 0 |
| Engine |
| 396.0-hp, Electric Motor (Electric Fuel System) |
*Estimated payments are calculated by Cars.com and are for informational purposes only. We’ve estimated your taxes based on your provided ZIP code. These estimates do not include title, registration fees, lien fees, or any other fees that may be imposed by a governmental agency in connection with the sale and financing of the vehicle. Other taxes may apply. They do not represent a financing offer or a guarantee of credit from the seller. Actual terms vary by lender.
**Your Saved Vehicles list will be shared along with your contact information when you submit a vehicle request to a dealership. To opt out of this sharing, please view your options on Cars.com Privacy Notice.
Similar Cars
-
BMW i5 for sale
22 listings starting at $73,265
-
BMW iX for sale
1 Great Deal out of 31 listings starting at $75,520
Research the 2026 BMW i4 Gran Coupe
2026 BMW i4 Gran Coupe by city
-
2026 BMW i4 Gran Coupe in Bonsall, CA
26 listings starting at $61,765
-
2026 BMW i4 Gran Coupe in Valley Center, CA
26 listings starting at $61,765
-
2026 BMW i4 Gran Coupe in Escondido, CA
26 listings starting at $61,765
-
2026 BMW i4 Gran Coupe in San Marcos, CA
26 listings starting at $61,765
-
2026 BMW i4 Gran Coupe in Vista, CA
26 listings starting at $61,765
-
2026 BMW i4 Gran Coupe in Lake San Marcos, CA
26 listings starting at $61,765
-
2026 BMW i4 Gran Coupe in Pala, CA
26 listings starting at $61,765
-
2026 BMW i4 Gran Coupe in Oceanside, CA
26 listings starting at $61,765
-
2026 BMW i4 Gran Coupe in Carlsbad, CA
26 listings starting at $61,765
-
2026 BMW i4 Gran Coupe in Fallbrook, CA
26 listings starting at $61,765
-
2026 BMW i4 Gran Coupe in Rainbow, CA
26 listings starting at $61,765
-
2026 BMW i4 Gran Coupe in Camp Pendleton North, CA
26 listings starting at $61,765
- ${price_badge()}
- ${ami_badge()}
- ${battery_badge()}${ev_report_link()}
- ${hot_car_badge()}
- ${award_badge()}
- ${cpo_badge()}
${price_badge_description}
${ami_badge_description}
The EV Battery Rating is based on this vehicle's current expected range relative to the vehicles expected range when new. ${battery_badge_text}
This vehicle is certified pre-owned, backed by a manufacturer warranty, and typically undergoes a rigorous multi-point inspection to ensure quality and reliability.
This vehicle is currently in high demand given its competitive price, desirable features, and overall condition, and may have a higher chance of selling quickly.