New cars for sale near Deerfield, WI

I have bought 4 vehicles from Russ Darrow, three from this dealership. You can’t beat them anywhere else! They are fair and truly listen to your needs.

Once again, we are extremely happy with our repeat business with Jeremy Weathers and Boucher VW. They never let us down.

Not pushy. Listened to our needs. Patiently explained features. Willing to negotiate. Had one glitch but they were able to clear it up to our satisfaction.

Samantha was incredibly polite, knowledgeable, and efficient! She listened to my wants and desires and lead me right to the vehicle I was wanting. She did not try to oversell me which is extremely important to me. She earned my trust and business! I’m not sure I’ll ever buy a vehicle from somebody else ever again! I’d recommend her to anybody! Thank you for being awesome!

I highly recommend skipping other Mazda dealers in the area and visiting Gordie Boucher Mazda of Janesville. I made the drive down from Madison and couldn’t be happier with my experience buying a new car. They truly make you feel like your business and time is valuable to them. As a salesman, Ron was fantastic to work with. The car I wanted was at another location and they quickly coordinated delivery in only a few hours. He was with me from start to finish ensuring that all my questions were answered and concerns were addressed. Everyone was friendly and seemed genuinely invested in making the sale go smoothly. I scheduled the installation of some accessories and the service manager came into the showroom to introduce themselves and congratulate me on the purchase. There were so many small touches from everyone throughout the buying process that I can’t say enough good things about! I don’t really leave reviews, but when my expectations are exceeded I do feel the need to spread the word. If you’re in the Madison area, I can assure you that Janesville is worth the drive!

Bought this truck new. I’ve put 3500 miles on it and it rides really comfortably. I went from an AT4 with dead lifters to this. I love this truck and I have not towed with it but the max I’m towing is 6,000 so that should not be an issue.

While I did not end up purchasing a vehicle here (I was in the market for a Subaru). I would absolutely recommend them. They let me know when one of the cars I was interested in sold since I was driving from out of town. They also were very up front with pricing options and financing options. I worked mainly with Cameron and Eric. If you’re in the market for a VW car I would absolutely recommended making your purchase here.

What a great look. I have bought several cars and trucks over the past few years, from 2 trucks for me and helped the family with other cars. I wanted to get something for looks and the 2025 Grand Cherokee fit the bill. Style and looks, 10 out of 10 in my opinion. Good on the mileage and performance. Great dealership and people at Ray's CDJR in Fox Lake. They treat you like you should be, with respect through the entire process.

Very professional dealership. Jeremiah was wonderful to work for and not pushy towards the sale. I bough a used vehicle but it was in nearly perfect condition. Will definately be looking to purchase antoher jeep from them.

I like the interior of the car it has a nice finish, the outside is very nice. I think this is a very compatible car for anyone !

Great sales person. Very knowledgeable and direct, no games. Quick transaction, found the truck we were looking for and it was ready the next day. Will definitely go back.

A little expensive, but comfortable, quiet, smooth ride. Great performance out of the 6.2L and better than expected fuel economy in the low 20s. Outstanding interior and good looking exterior, especially in the Downpour Metallic color. I don’t have 700 miles on it yet and have owned it for 3 weeks. Therefore, I can’t pass judgement yet on the reliability, but so far I am very satisfied. This replaced an 8 year old Ford F150 that served me quite well with only a couple of issues in the 100,000 plus miles.

Just purchased a Sante Fe Hybrid from Boucher in Janesville. The entire process of trading in our vehicle, picking up the new vehicle, and follow up support has been excellent. Cayden was just great to work with. Very professional in his approach with us. Nice people to work with in this dealership.

This is my third Hyundai Palisade in 4 years. I just love the car and every model change has been an pressive improvement. I have never had a car where everyone that has gotten into it has said WOW! This is beautiful and very functional. then when they hear wha the cost was and shown more of the features, they are so impressed they are asking for the dealer's name.

Very friendly staff and helped us out with all questions we had. Easy to work with. Clean facility and easy to find our way around. Very accommodating for us and our kids while we picked out a vehicle

I used John Bridgman to buy a used Accord. The transaction was actually rather enjoyable. I was apprehensive buying from a dealer other than Honda but quickly realized that these people are fair to deal with. The dealer finance rep treated me good too. He explained the optional warranty and it makes a lot of sense to me so I am covered for the power train stuff until I hit 125,000 miles. That'll take me years. I endorse John.

Great service, everyone was very accommodating and patient with me. They took the time to make sure I understood everything from the car and all its features to my maintenance options and finance options. Made the process very relaxed and enjoyable.

Incredible vehicle. Especially if you put a manufacturer 3 inch lift on it and aftermarket wheels and tires and running boards. A total beast if you can’t afford the Renegade or if you are too upside down on your trade. If you don’t know the Jeep go get one. It’s life-changing.

Our sales person, Mike, went above and beyond to assure that we were very satisfied with our purchase. And we really enjoy our new ride. I highly recommend this dealership!

We have been doing business with Frank Boucher since 2016 and we are always treated with kindness and respect. They have always met our needs for us and our family, as well as, quick service. Not to mention their excellent customer service and support. The only place we purchase or trade in our cars. Highly recommended so stop in and check them out!

I've been looking at Aviators since 2021. After getting screwed around by several other dealers, one phone call to John Newman and I had my Aviator within 2 months.

We were loyal Subaru owners previously but were forced to look at other car makers when the 2025 forester had problems and recalls. The 2025 Mazda cx-5 was the most similar car, with no recalls or issues. We were pleased with the price and ready availability, made the jump from Subaru and haven't looked back. We owned several Subaru's previously and never had any issues with them - our most recent was fifteen years old. As retirees, the new safety features like the backup screen and warnings for blind spots are terrific. I just hope the Mazda proves to be as problem-free. Also, the Mazda CX-5 was highly rated by our insurance co. and lowered the cost of our insuring our new car.

Our sales representative Mike Krumm was very helpful. I would buy from Mike again. He answered all our questions about the car.

I absolutely love my new Kia Sorento! It has so many safety features that I actually am saving money on my car insurance with a brand new car! It drives smooth and is just the right size! One feature I didn’t get but would have liked is seat memory but if I don’t let my husband drive, I don’t have to worry about it! Lol 😂 I also wish the head rest were adjustable forward and back. I can’t seem to get my seat comfortable for my back and I’m a bit on the shorter side so the headrest hits a weird spot if I have the seat where I need it for my back. Bad back problems 🙄

Antonio was amazing to work with and made the buying process so smooth! Definitely recommend!

Very pleased with the roominess and performance of this vehicle. The Kia warranty can't be beat. Only downside is the some of the newer options are not available.

We had a fledgling salesperson who was very nice but did not have much if any knowledge about Subaru vehicles. He never offered us to take a test drive nor did he share anything about features in the Outback. Luckily we already own a Forester so we had more working knowledge of Subaru vehicles than the salesperson. The salesperson?s support staff did keep us apprised of progress of the sale along the way.

Sought out our salesman from a previous purchase, Mike Glowacki. Appreciate is non pressure attitude and is trustworthy. Both visits were great experiences. Would reccomend Russ Darrow to anyone.

Nice hellcat red eye jeep Chrysler ram good drive suspension engine and supercharger. Great exhaust 6 seconds on track and review 5 star safety rating

Just bought a 2002 Mazda 626 LX. Had DJ as my salesman and he was great. He was informative about the cars he showed me and picked the perfect car for my budget and the situation I was using it for. Came and looked at a car on a saturday, filled out the paper work on monday, and drove away with it on tuesday. Gave me a good price for the car and trade in, and even agreed to give me a new radio deck for my car so i could have a aux port for no extra cost.