New cars for sale near Fort Atkinson, WI

Just purchased a Sante Fe Hybrid from Boucher in Janesville. The entire process of trading in our vehicle, picking up the new vehicle, and follow up support has been excellent. Cayden was just great to work with. Very professional in his approach with us. Nice people to work with in this dealership.

Design of the steering wheel is really dumb. Bottom center of steering wheel is completely unusable. I prefer an open bottom design like the 2026 Kia Sportage. Other than that one flaw, the Palisade is great, in my humble opinion.

After having a very rough experience with the last dealership, Johnny and Ed made this a walk in the park. Car buying is always something I like to avoid but after this time, I will be sure to spread the word, this IS the dealership when looking for a new vehicle.

This is my third Hyundai Palisade in 4 years. I just love the car and every model change has been an pressive improvement. I have never had a car where everyone that has gotten into it has said WOW! This is beautiful and very functional. then when they hear wha the cost was and shown more of the features, they are so impressed they are asking for the dealer's name.

While I did not end up purchasing a vehicle here (I was in the market for a Subaru). I would absolutely recommend them. They let me know when one of the cars I was interested in sold since I was driving from out of town. They also were very up front with pricing options and financing options. I worked mainly with Cameron and Eric. If you’re in the market for a VW car I would absolutely recommended making your purchase here.

Great car. I also have a 2018 with 100K plus miles that has had zero problems. Comfortable, good. fuel economy and can haul a lot of stuff.

Mike, the service shop's manager, is one of the most strait forward, honest, customer service based people I've ever come across. I came in for a simple oil change and was in and out quickly. I had questions and he had no problem taking time out of his day to help me. Thanks again!

This is my fifth new Subaru and my third Outback Touring XT. The improvements are across the board. The new system’s software and infotainment screen are major improvements along with the hvac controls all moved to buttons below the screen. The all digital driver’s screen is configurable and quite attractive and useful. The Outback is extremely quiet, the turbo engine very responsive and overall the vehicle feels more solid/substantial compared to the previous Outbacks.

Great service, everyone was very accommodating and patient with me. They took the time to make sure I understood everything from the car and all its features to my maintenance options and finance options. Made the process very relaxed and enjoyable.

Very professional dealership. Jeremiah was wonderful to work for and not pushy towards the sale. I bough a used vehicle but it was in nearly perfect condition. Will definately be looking to purchase antoher jeep from them.

As a woman it can be intimidating buying a new car. This dealership goes above and beyond to win your business. I cannot say enough about their customer service. There are no games being played. They are a wonderful dealership. Buy here without any hesitation!

Very friendly staff and helped us out with all questions we had. Easy to work with. Clean facility and easy to find our way around. Very accommodating for us and our kids while we picked out a vehicle

This is my 4th RAM 1500 and is, so far, the best I have owned. The interior is much more appealing to the eye, the user interface on the large display is second to none, and for a tech geek like me, it really seals the deal. The sound this truck makes when started or when gassing it sound much more like a sports car than a truck. It has plenty of room for 5 people to be comfortable. What an amazing truck.

After speaking with the General Manager, Jeff Mazer, it wasn't the dealership so much as it was the finance manager (who is no longer employed there). While this practice was done, it was NOT the dealership that employed the tactic. The dealership took measures to rectify the situation by terminating the employee and sending a check for the whole amount of the protection plan ($3,250) to my lien holder. It took some work and yes, I am still a bit butt hurt, but I will continue to be a customer here.

Everything with this dealership goes smoothly and, in the customers favor. Cannot recommend this place more! If you are ever looking for a car stop by this place first before anywhere else.

Great service again. I have always had great service at Janesville Subaru. A little heavy handed on trying to get me into a new car.

Outstanding vehicle. Quiet, dependable, comfortable. Acceptable power and economy. Pity the turbo is no longer available. This is our fourth Subie. No issues with any of them. Change the oil every six months and do the timing belt at 100K miles and it’s good for 200K plus.

I highly recommend skipping other Mazda dealers in the area and visiting Gordie Boucher Mazda of Janesville. I made the drive down from Madison and couldn’t be happier with my experience buying a new car. They truly make you feel like your business and time is valuable to them. As a salesman, Ron was fantastic to work with. The car I wanted was at another location and they quickly coordinated delivery in only a few hours. He was with me from start to finish ensuring that all my questions were answered and concerns were addressed. Everyone was friendly and seemed genuinely invested in making the sale go smoothly. I scheduled the installation of some accessories and the service manager came into the showroom to introduce themselves and congratulate me on the purchase. There were so many small touches from everyone throughout the buying process that I can’t say enough good things about! I don’t really leave reviews, but when my expectations are exceeded I do feel the need to spread the word. If you’re in the Madison area, I can assure you that Janesville is worth the drive!

Sought out our salesman from a previous purchase, Mike Glowacki. Appreciate is non pressure attitude and is trustworthy. Both visits were great experiences. Would reccomend Russ Darrow to anyone.

What a great look. I have bought several cars and trucks over the past few years, from 2 trucks for me and helped the family with other cars. I wanted to get something for looks and the 2025 Grand Cherokee fit the bill. Style and looks, 10 out of 10 in my opinion. Good on the mileage and performance. Great dealership and people at Ray's CDJR in Fox Lake. They treat you like you should be, with respect through the entire process.

This dealership is the best, we buy all our vehicles, personal and business. in my recent experience, my car battery died at work. Called the dealership, they came to my work and gave it a jump, followed me to the dealership and installed a new battery. The whole process from the time I called to the time I left the dealership was just under 1 hour. Highly Recommend!

Easy purchase experience, would recommend to anyone looking for a new car. Everyone there was friendly and made the whole process as smooth as possible

They always treat you like an honored guest. They know my vehicles history and any recalls are taken care of while the oil is changed. And a wash is given with every service!

Incredible vehicle. Especially if you put a manufacturer 3 inch lift on it and aftermarket wheels and tires and running boards. A total beast if you can’t afford the Renegade or if you are too upside down on your trade. If you don’t know the Jeep go get one. It’s life-changing.

Very easy to work with and I had a good test drive. Salesman Bob was very helpful.

This was my family’s second vehicle purchase this year from the Kunes family of dealership’s. Can’t say enough about the customer service and professionalism. Mike Meyers did a great job of finding the truck I was looking for, quickly and at a good price.

Love this car. I wish there was more to the interior though, as it is pretty plain and nothing extraordinary. If they had the bigger infotainment screen for the front bench seat it would have a gotten that one. This car over all is great bang for the buck.

We have been doing business with Frank Boucher since 2016 and we are always treated with kindness and respect. They have always met our needs for us and our family, as well as, quick service. Not to mention their excellent customer service and support. The only place we purchase or trade in our cars. Highly recommended so stop in and check them out!

This Hundai Dealership gets my full compliments, Service techs are curtious and helpfull, the parts dept likewise! and the tech Jim is my number 1 guy to go to as a mechanic, he is smart, carefull with the car, AND VERY CURTEOUS AND KNOWLEDGEABLE!! a REAL GENTLEMAN AS WELL!

The 2026 Palisades Calligraphy Hybrid is awesome, I loved my 2023 Palisades Calligraphy, but the Hybrid is far and away better from the increased horsepower, back to the 6 speed transmission and the outrageous MPG 600 plus to a tank, I drove the BMW X5 and X7, the MB, Porches, etc. could not find a $35,000 to $90,000 differences. For $60,000 and the 10/100,000 it cannot be beat.

Great sales person. Very knowledgeable and direct, no games. Quick transaction, found the truck we were looking for and it was ready the next day. Will definitely go back.

This vehicle is so beautiful, the space is perfect. The modifications in the car are amazing. The vehicle drives very smoothly, perfect to take on a road trip.