New cars for sale near Highland Lakes, AL

Recently purchased a new BMW X5 from BMW of Birmingham. The overall experience was very strong. The customer service was top-notch - the sales and financing teams were friendly, knowledgeable and easy to work with. I definitely recommend our sales consultant, Erick Fitzpatrick!

Best vehicle I have ever purchased. The ride, handling, power, performance, comfort and even fuel economy is impressive. Now I get what the big deal is about BMW's

Zack Mac was so kind and welcoming! We were so grateful to have him help us with our search. Thanks Zack!

This is my third Hyundai Palisade in 4 years. I just love the car and every model change has been an pressive improvement. I have never had a car where everyone that has gotten into it has said WOW! This is beautiful and very functional. then when they hear wha the cost was and shown more of the features, they are so impressed they are asking for the dealer's name.

As always service was exceptional. Brought car in for regular maintenance,

We were loyal Subaru owners previously but were forced to look at other car makers when the 2025 forester had problems and recalls. The 2025 Mazda cx-5 was the most similar car, with no recalls or issues. We were pleased with the price and ready availability, made the jump from Subaru and haven't looked back. We owned several Subaru's previously and never had any issues with them - our most recent was fifteen years old. As retirees, the new safety features like the backup screen and warnings for blind spots are terrific. I just hope the Mazda proves to be as problem-free. Also, the Mazda CX-5 was highly rated by our insurance co. and lowered the cost of our insuring our new car.

I did not end up buying here because the car we were interested in sold. But the experience was excellent and JJ was over the top helpful. I highly recommend you ask for him if you visit!

From the beginning of my on-line purchase, Blake Harper walked me through purchase procedure, explaining every question that I had. Although my chosen Yukon was (in transit), Blake kept me updated on it's arrival. When I arrived at ROYAL, Blake met my wife and I as we drove up. After a short time in the office, we were given a complete introduction to all the features of the Yukon, we took a ride on the road with Blake in the passenger seat introducing all the driving features to us that were new to us. I was absolutely pleased with our purchase and all the members of ROYAL AUTOMOTIVE!

Toney was a great salesman! Very informative and polite with my mother as she walked him all over the lot. Toney smiled and assisted her every step of the way! ASK FOR TONEY MILFORD. ROLL TIDE!! My guy! 😄

I purchased a Ford Bronco Heritage From Town and Country AL. They were the only dealer we could find that would sell us the truck for sticker and we live in NY. My salesman Jay Mathis was there for every curve ball that Ford threw. When Ford discontinued the color we ordered. Jay called and said we need to change the order color and year to a 2023 or the order will be canceled. He was on the top of his game all the time. I really believe that if Jay didn't call me to tell me to change the year my order would have been canceled. Thanks Jay my Alabama brother

With about 3500 miles at this point, the Broco has been a great vehicle. Very reliable and enjoyable to drive. It is the Outer Banks trim package which provides a good level of options. The V6 provides good performance.

Rena Goodrich is THE BEST! You are so blessed to have her on your team.

I had the best experience! Everyone was wonderful and very knowledgeable. Highly recommend. Facility was clean and easy to get to. Good selection of vehicles.

Blake Harper made my experience buying a new car easy. I financed part of it and was able to get a great interest rate. The application process was easy and took less than an hour to complete. Since I was trading in a car, I had to go home to get a few things that went with my trade-in. When I returned, they had washed, prepared, and filled my new car with gas. Everyone there was friendly and smiling. It's hard to believe they had the exact car, color, and accessories I wanted. Thus far, I am also pleased with the Buick Envista-Avenir. It's hard to believe that it has more hip room, leg room, and almost as much cargo space as my larger SUV, which I traded for it. It is quiet, rides very well, handles like a sports car, and gets impressive gas mileage. It's also easier for me to get in and out of it. I would call this a great trade!

I like the interior of the car it has a nice finish, the outside is very nice. I think this is a very compatible car for anyone !

Very well received with good service Everyone was nice Service was done in a very timely manner Service man was very good at explaining evertthing

A little expensive, but comfortable, quiet, smooth ride. Great performance out of the 6.2L and better than expected fuel economy in the low 20s. Outstanding interior and good looking exterior, especially in the Downpour Metallic color. I don’t have 700 miles on it yet and have owned it for 3 weeks. Therefore, I can’t pass judgement yet on the reliability, but so far I am very satisfied. This replaced an 8 year old Ford F150 that served me quite well with only a couple of issues in the 100,000 plus miles.

Brian Davenport, AJ and the crew did an outstanding job. Highly recommend this location. Smooth transaction, outstanding customer service. Will be buying from Brian again!

My mother is thrilled with her new Buick Envista. Comfortable, nice looking, handles well, smooth driving and easy for my 86 year old mother to operate. Salesmen David and Bill were very helpful, as were Scott and Matt. Thank you!

Great experience at Serra Kia of Trussville. Got what I wanted and didn't go over my budget.

I absolutely love my new Kia Sorento! It has so many safety features that I actually am saving money on my car insurance with a brand new car! It drives smooth and is just the right size! One feature I didn’t get but would have liked is seat memory but if I don’t let my husband drive, I don’t have to worry about it! Lol 😂 I also wish the head rest were adjustable forward and back. I can’t seem to get my seat comfortable for my back and I’m a bit on the shorter side so the headrest hits a weird spot if I have the seat where I need it for my back. Bad back problems 🙄

This is a great location. I had a wonderful experience. This establishment is one I recommend to anyone. Excellent customer service and Buddi Adams is a wonderful employee.

I choose the S model that doesn't come with all the extras but for me the interior is roomy well appointed cloth seats that I don't have to maintain,also a large infotainment screen that is very functional shift on the collome leaving more room on the console .The exterior is sporty and clean lined making it easy to ceramic coating it. I find the 2 liter turbo charged engine provides plenty of power for the model that has less curb weight than the Atlas and the front wheel drive results in getting 35 mpg at 70 on the hwy. The overall results in a very comfortable ride and experience that I was looking for.

Janey Acton my powerhouse saleswoman. This woman help me pick out the truck I wanted. Then went battled beside me With the office, to get me where I wanted to be price and rate wise. We closed the deal at 930PM Remember they closed at 7pm She never got upset about anything and said let me see what I can do, every time I countered. Then 3 weeks After the sale I had some clerical issues. She took my call an got to the people who could fix the issues without giving me the run around. This woman is a treasure to anyone who meets her... And will be a powerhouse for any workforce who is lucky enough to employ her. Thank you for everything.. Daniel Bunting

Bought this truck new. I’ve put 3500 miles on it and it rides really comfortably. I went from an AT4 with dead lifters to this. I love this truck and I have not towed with it but the max I’m towing is 6,000 so that should not be an issue.

Iyonna Brown was awesome! She was very knowledgeable and extrememly courteous! I loved having the update on my car too. You can be assured that I will be back for my next oil change and tire rotation.

I am enjoying my new Telluride SX Prestige X-Pro very much. My old car was a 2010. The technology advances deployed in this vehicle are amazing. I'm still learning all the included options. I highly recommend this vehicle.

Came in to check out a car that I saw listed online. Called this dealership and got an out of the door number and came in to pay that actual number. No gimmicks like other places such as Luxury Motors Birmingham. Luxury Motors Birmingham had the same car I was looking for but added extra money from what was listed online. When called out, they changed the price but it was still a lot higher than what was shown online. The guys at this dealership are here to make your life easy and aren’t changing the price from what you see online.

I came to Serra Volkswagen to purchase my first car and it was a very pleasant experience. Mr. Buddi Adams was the dealer I had the pleasure of having to help me shop around. The car he helped me pick was awesome. I couldn't have asked for a better salesman!