New cars for sale near Lake Holiday, VA

Parsons Kia in Winchester is like going to my extended family's auto shop. Always great me by name and we play catch up in 5 minutes or less. And still keep the work flowing through like a well oiled machine. I like bringing my car to this group of fun personable people. The tech's are knowledgeable and the service managers are like family. Keep up the good work and ill see you in a couple thousand miles. Take care be blessed. Debbie, Jennifer, Scott, and Sonny !!

Every time i bring my cars in for service they treat me with kindness and respect. I'm greated by name and asked how is my family and my cars are doing. They give me a welcome and ask me to make myself comfortable and help myself to all of the refreshments and coffee. My car is always repaired and ready in the time it's promised. I even had my dog one day and he was welcome even though i was picking up my iPod I left at the charging station over a weekend service visit. They kept it in a safe place for me which was very appreciative. My iPod actually controls my Neuro stimulator implant in my back. Even though I'm never disconnected from it i had no control over it until i had it safely back in my hands. So i was made important to them by keeping my iPod safe from theft or damage.

2026 Sportage X-Line. Great car, comfortable, smooth ride. I was amazed at the insane number of extra features you get for your money. I feel like I'm driving a $60k car. You definitely won't win any races with this car, but it isn't made to be a race car. I test drove a Hybrid and they have more get up and go.

Snowy day and the lot had already been cleared plus I got in early. That was great news for this 3rd shifter who was ready to get home. Friendly staff. Service after the sale is awesome.

I highly recommend Parsons Kia of Winchester Virginia to everyone I know who may be interested in the purchase of a new or pre owned vehicle. I have purchased three brand new vehicles from Parsons Kia over the past seven years. My first purchase of a new vehicle was in 2017 and at that time I was paying a 27 percent interest rate through a lender for four years on a pre owned vehicle (not purchased at Kia) and was what they call “upside down” with the value to debt left on this particular vehicle. I was interested in purchasing a brand new vehicle for the first time and Parsons Kia made that a reality. The salesperson I was directed to was and still is a stellar asset to Parsons Kia of Winchester Virginia. “Samantha Berry” saleswoman along with the finance department got me into a brand new Kia Forte with fair interest rate through Kia Financing themselves. I have never forgotten this experience in 2016. I took this car (only) to Parsons service department for all required maintenance. Each time my vehicle was due for service, the service department Scott, Debbie everyone in the service department made sure my vehicle was in tip top shape and included me on any needs or details my vehicle had. In 2019, I returned to Parsons Kia to trade in my Kia Forte at 5k still within plenty of life on warranty for a 2020 Kia Optima. I was happy to find my prior sales team was still with Parsons Kia, and immediately requested “Samantha Berry” again as she was very knowledgeable and trustworthy with my first purchase of the Forte. Again, stellar customer service by the entire sales team. They are so organized with the sale I was in and out purchasing the Optima within two hours! Moving to most recent, I was back at Parsons Kia, again just last week now being October 2023. Asking for “Samantha Berry” saleswoman just like she was family. I remember looking at her saying “remember me?” I come back to you every three years for my new Kia! Samantha remembers her clients and she again with impeccable customer service listens to my needs and has me test drive two vehicles the first of which I drove home in! A brand new 2023 Kia Sorento Xline EX that suits my needs and then some. I will always be a faithful customer to Parsons Kia of Winchester Virginia for their loyalty and commitment to me over these last seven years. The professionalism and knowledge to serve a quality consumer informed purchase is unwavering! Excellent job to all at Parsons Kia of Winchester Virginia. Susannah Markley

The car was road worthy as maintenance work was updated and worn parts replaced prior to receiving the vehicle. Price was reasonable. Staff was pleasant and accommodating. Great experience to buy there.

We bought our 2026 Kia Sorento SX in Sept. 2025. It is equipped with a 2.5-liter, turbo charged engine. We really liked the exterior look of the Sorento. The interior is nicely appointed and comfortable. The engine produces 280 HP, so there is plenty of power when you need it. We are still getting used to the Dual Clutch transmission. It has different characteristics than automatic transmissions in previous vehicles we have owned. The Sorento is comfortable to drive, but there is a lack of road feel that we had to get used to. The dual use toggle switch that controls the climate system and infotainment system can be confusing. We also find there is excessive wind noise when going faster than 40 MPH. In the first 3000 miles we have driven the Sorento, we have one recall for a software problem, and we experienced a dead battery with no apparent cause. Overall, we like the Sorento, but we are concerned about its long-term reliability.

I`ve only had the Kia Sportage EX AWD hybrid for 3 weeks previously owning a 2023 Toyota Rav4 XLE (gas) that seemed bullet proof even after 30K miles. Looking to upgrade to a new hybrid vehicle I was thoroughly impressed with my Kia test drive . The Kia Sportage is so smooth and quiet with strong acceleration and comes with an automatic transmission instead of a CVT. I had studied all the reviews available and concluded that this was among the top compact SUV hybrids .

Great team. Worked with me to get the best price and financing. Was definitely impressed with the entire process. Would definitely recommend. Ask for Brett Clawson

I purchased a new 2025 XLT powerboost about a month ago. Got around 1500 miles on it. The overall performance of the truck is awesome. Its a good looking truck. I have added tint windows, hard bed cover and I am getting the upgraded leather package for it as well. The gas mileage is great and with hybrid it gets even better. The handling is good. The stop & go is also great. I went from a 2020 Nissan Titan to this F150 and must say I am impressed overall with the truck. I happy about the warranty that ford provided and look to maybe get the extended warranty when the time comes.

Overall very impressed with this experience.. Eric was great in making me feel comfortable and getting everything where I wanted it to be. 10/10 would recommend him.

great car. i love using it . it is new, fast and uses less fuel. Highly recommended for everyone. you can buy. this car for persoanl use.

Tiffany worked hard to find me a car that fit my situation and helped me get into a vehicle with a very low monthly payment that I could actually afford.

Straightforward pricing, great deals, and easy buying process. Would recommend them. I drove 4 hours because the deal was so good.

I have owned the Ford and GMC over the last 4 years. I purchased the 2026 Ram and was pleasantly surprised about the truck. Rides smoother, shifts better and preforms better than the other 2 rivals that I have owned. This truck has the straight 6 (Hurricane) that preforms better than the 5.0 Ford or the 3.0L diesel in the GMC. Smooth running with the best shifting 8 speed I have ever owned. Even better than my wife's Lexus. This truck even looks better than the other 2 rivals. Standard with heated seats and steering wheel, sliding back window, 12" screen and storage compartments in back floor board. Only only regret, I did not try the Ram earlier.

Traded in my Corolla for a Camry, great price and was in and out!! Thanks Jason for everything!!!

I want to provide some feedback on an awesome sales consultant (Berlin McKay). It has been about 9 years since I was looking at vehicles and really hated talking to sales personnel and being able to believe/trust them. BUT, I had the best experience while looking at different models of Toyota's. Berlin was patient, respectful and kind through the whole process. It's been a while since I've met such a genuine "Good Guy"! Berlin assisted me in the whole process and was patient even when I didn't have all the details, paperwork and answers. He assisted me with cleaning out my Highlander, no matter how long it took. I remembered: my Highlander's title was in my gun safe, no problem, right? I haven't accessed it for over a year. The lesson is: make sure the battery is changed out yearly! This whole process, experience impressed me and I would recommend Berlin and CMA Martinsburg to anyone. At this time, I really wanted to express the Sales Consultant knowledge with the business, product and paperwork was great! Everyone was awesome from the first visit to the end. I am enjoying my Tacoma TRD Sport!!! What a great experience!

Had an incredible experience at this store buying a mustang. I called them up and spoke with Melissa in sales and was quickly helped to confirm the car in stock. I live 2 hours away so we went ahead and did multiple steps over the phone and email. Devin the sales manager was great to work with, Tom the finance guy got everything arranged prior to the visit. I arrived in the afternoon, vehicle was detailed, gassed up, and the paperwork began. They gave a fair number on my trade. Everyone in the store was pleasant and great welcoming crew. Chris the general manager introduced himself as well and made us feel at home. Nice facility. Before long i was on my long drive home in a brand new stang! this is our second ford purchase and couldn't be happier!

Regular service and recall item. They always finish quickly, are fairly priced and are friendly.

With about 3500 miles at this point, the Broco has been a great vehicle. Very reliable and enjoyable to drive. It is the Outer Banks trim package which provides a good level of options. The V6 provides good performance.

I was told the service would only take a day. I gave the service person a cell Ph number to use as I was staying in town until it was ready. The person taking the info left the cell ph # and the 4Wd off of the paper work. Apparantly this was a new hire due to the Pandemic.

I used the Ford app to schedule the appointment for the first time and had no problem. I arrived a few minutes ahead of my appointment they were able to check me in and complete the oil change and tire rotation in less than 45 minutes while I waited.

This truck has all the options I could ask for. It is very comfortable and powerful. I like the ruby red color. We've only put a couple hundred miles on it so far, but everything works great.

Looking for a grand highlander Jason was fantastic!!! Can’t wait for him to locate me one

Criswell Ford set the bar across the board for a perfect remote experience. From the moment I reached out with a brief inquiry on their website and their sales people were not only responsive, but extremely kind. They assisted me with walking me through the entire process. I drove 2 hours away sight unseen to this vehicle and it was absolutely FLAWLESS. They sent the car out for detail, waited until closing to hand me the key, and asked me if I had any questions before I pulled off. Driving it few days later. Absolutely LOVE my mustang. GREEATT Experience Guys, 5 Stars All Around+++++

Bought this truck new. I’ve put 3500 miles on it and it rides really comfortably. I went from an AT4 with dead lifters to this. I love this truck and I have not towed with it but the max I’m towing is 6,000 so that should not be an issue.