New cars for sale near Rockford, MI

Service advisors definitely wanted to see the service done right and in a timely manner.

love the relaxed new facility and excellent follow up received from the service adviser

The guys at Zeigler Ford Lowell MI are top notch - from Bill Meier in sales to Zach Cardis in finance to all the service guys and a shout out to Sherri who transports / delivers vehicles Will definitely recommend everyone to their dealership.

Everyone was super friendly and knowledgeable. They were able to make the repairs on my vehicle in a timely manner! HIGHLY RECOMMEND!

Associate was not pushy in regards to sale. Helped me find the right option for my budget.

We bought our 2026 Kia Sorento SX in Sept. 2025. It is equipped with a 2.5-liter, turbo charged engine. We really liked the exterior look of the Sorento. The interior is nicely appointed and comfortable. The engine produces 280 HP, so there is plenty of power when you need it. We are still getting used to the Dual Clutch transmission. It has different characteristics than automatic transmissions in previous vehicles we have owned. The Sorento is comfortable to drive, but there is a lack of road feel that we had to get used to. The dual use toggle switch that controls the climate system and infotainment system can be confusing. We also find there is excessive wind noise when going faster than 40 MPH. In the first 3000 miles we have driven the Sorento, we have one recall for a software problem, and we experienced a dead battery with no apparent cause. Overall, we like the Sorento, but we are concerned about its long-term reliability.

We had a Great Experience with our Our Salesperson - Pete Seif! He was personable & very helpful with helping us select our new Vehicle - Smart..knowledgeable & answered all of our Questions! Everything was handled very efficiently by Pete & other Team members…including a Trade In - Would highly recommend Pete if you visit Serra Honda! We appreciated his Expertise & willingness to go the “Extra Mile” Thank You!!

I purchased the 2026 Passport Trailsport Elite model and am very happy with it. I love the many extras that this package has, especially the heat/cool seats, as well as the heated steering wheel. I love how roomy and comfortable the ride is in both front and passenger seats. I will definitely travel in this vehicle. This is a reliable and a good looking vehicle that I plan to own for a long time.

Our experience was really great thanks to Sydney for all her help. Excellent customer service.

This dealership team is the best. I had troubles with my car within a few miles from the dealership my transmission was going out (I’m 5 1/2 hours from home on Sat at 12:30 ) in town as my son is buying a car from a private party. The team at Graff is truly great, compassionate, thorough, helpful, knowledgeable and friendly. Alisha states they will wait for me and let’s Service Manger Tom Miller (Amazing) know I am coming… runs diagnostic and yes transmission troubles… I go outside to process and Tracy gives me a hug as I was crying and scared… Lon Keely also comes over and between them all I felt safe and in good hands within minutes… the staff was amazing and Tom Miller has been wonderful to explain what happened, what my car needs and feel at ease. This team is amazing and thank you all so much. Saving Grace and wonderful, helpful and knowledgeable… I will forever be grateful for everything

The huge computer screen in the center counsel was slow and unresponsive during the cold weather months. Actually, the computer screen is the only issue with the truck.

Adam and Brandon are both extremely knowledgeable and courteous. They are the ultimate service professionals. They are always patient and kind when they are explaining the service requirements to me. I have been there twice for the required scheduled service maintenance, but each time, it is so easy and enjoyable to go there. I also sold one of my cars recently and they gave me a really good price. Everyone that I have dealt with in this dealership is super kind and friendly.

Have had a great experience here. Every time I need work I get in within my time line. Work is done on time or sooner.

I have a great experience every time I visit the facility. The service specialist are always courteous and professional. I appreciate that the look the part as well. The facility is clean and inviting and there’s always a beverage available. Excellent experience every time!!

Pfeiffer Lincoln was great from sales to financing and the delivery process. Love my new car!

Always fast and efficient//Corrine always follow-ups and gets me in and out assp!

My Lakeshore Subaru has the best sales team around. Their involvement in the community drove me to give them an opportunity to earn my business.

I never drove a Subaru before and I am so happy with this car. It handles well and is great on gas!! It has many safety features! I wanted an SUV that had all wheel drive that you can use over 25 miles per hour in snowy conditions. This car has that! Really happy with my purchase!

It was great they just didn’t have the car I wanted. Sales Lady was Great

This is my fifth new Subaru and my third Outback Touring XT. The improvements are across the board. The new system’s software and infotainment screen are major improvements along with the hvac controls all moved to buttons below the screen. The all digital driver’s screen is configurable and quite attractive and useful. The Outback is extremely quiet, the turbo engine very responsive and overall the vehicle feels more solid/substantial compared to the previous Outbacks.

Excellent service team. They got me in and out during my last visit and I didn't even have an appointment.

great car. i love using it . it is new, fast and uses less fuel. Highly recommended for everyone. you can buy. this car for persoanl use.

I bought a 2026 Tiguan SE R-Line Black FWD on 12/06/25. After 2 big road trips and 2825 miles I’m averaging 29 mph and love the overall seat comfort, performance and feature set. This is my 5th VW/Audi, following an ‘87 Golf GT, ‘05 A4 Avant, ‘09 Passat and ‘12 Golf TDI 6m wagon. This generation Tiguan has recaptured a lot of the old VW magic: thoughtful design, higher-quality materials and smart packaging. It feels like it should cost more than it does! It drives more like a lifted wagon than an SUV/crossover.

Had an amazing experience at Kool Toyota! The team was professional, friendly, and knowledgeable. I found my perfect vehicle thanks to them!!

Met, and spoke with sales representative Austin Lee, who was courteous, polite and extremely helpful. Without hesitation I would reccomend his services if you are considering the purchase of a new or used vehicle.