New cars for sale near Southbridge, MA

We drove two used cars, and quickly decided on the second one. Ash Shaker made a stressful experience completely painless. He was very knowledgeable and supportive throughout the entire process.

Best vehicle I have ever purchased. The ride, handling, power, performance, comfort and even fuel economy is impressive. Now I get what the big deal is about BMW's

We have been taking our 2002 Cabriolet to Colonial Volkswagen for service for over 20 years. The service has been excellent. The staff is attentive, professional and always making sure that the customer is fully satisfied. Billy and his staff are the best. We highly recommend Colonial Volkswagen.

My car went in for scheduled maintenance and to check my ac. Dylan was professional, friendly, efficient, and arrange for me to get to and from the dealership while my car was being repaired.

I bought a 2026 Tiguan SE R-Line Black FWD on 12/06/25. After 2 big road trips and 2825 miles I’m averaging 29 mph and love the overall seat comfort, performance and feature set. This is my 5th VW/Audi, following an ‘87 Golf GT, ‘05 A4 Avant, ‘09 Passat and ‘12 Golf TDI 6m wagon. This generation Tiguan has recaptured a lot of the old VW magic: thoughtful design, higher-quality materials and smart packaging. It feels like it should cost more than it does! It drives more like a lifted wagon than an SUV/crossover.

Jarid was very straight forward. Easy to work with and gave us many options to choose from. He was patient and helped make the best decision for our family.

Great car. Love Honda. Interior is fantastic. Touring comes with a lot of useable features. Exteriors looks sharp, not a box. Pick a good dealer for service.

Mark M is hands down the best service advisor. Takes care of me every time. Upfront with cost impact and time impact. Service is top notch, definitely what you pay for.

Easy purchase experience, would recommend to anyone looking for a new car. Everyone there was friendly and made the whole process as smooth as possible

Long Subaru people are professional and helpful in every way. They are prompt with my scheduled appointments and flexible with car related issues when needed, resolving the problem with their Subaru expertise. The dealership is clean and organized making each visit pleasant for their customers. I own two Subarus and my teenage granddaughter just purchased a new Subaru with an emphasis on its safety features.

Outstanding vehicle. Quiet, dependable, comfortable. Acceptable power and economy. Pity the turbo is no longer available. This is our fourth Subie. No issues with any of them. Change the oil every six months and do the timing belt at 100K miles and it’s good for 200K plus.

It was a good experience. The lead sales man was a little on the rough side. But all was good.

A little expensive, but comfortable, quiet, smooth ride. Great performance out of the 6.2L and better than expected fuel economy in the low 20s. Outstanding interior and good looking exterior, especially in the Downpour Metallic color. I don’t have 700 miles on it yet and have owned it for 3 weeks. Therefore, I can’t pass judgement yet on the reliability, but so far I am very satisfied. This replaced an 8 year old Ford F150 that served me quite well with only a couple of issues in the 100,000 plus miles.

I recently had a great experience with Willy and Mcgee Toyota. Willy was very responsive and professional. I bought a 2026 Toyota Sienna. Before going to the dealer, we spoke about pricing and trade value. When I showed up, they kept to their pricing and everything went smooth. There were no surprises and I was in and out in under 2 hours. Great experience

Everything I would expect and beyond from a service department, did not feet manipulated or scammed. Honesty is what I felt, quick too. My first visit i hope this will be consistent.

I had an excellent experience at McGovern GMC Westborough. Ben, my salesman, was fantastic—he was helpful, never pushy, and kept great communication throughout the process. He really listened to what I wanted, respected my budget, and even took the time to get to know me while sharing a bit about himself, which made the experience feel personal and comfortable. Omar in finance was just as great—super friendly, honest, and transparent about everything. The dealership itself was clean, well-maintained, and in a very convenient location. Overall, the entire process was stress-free and enjoyable. I’d highly recommend them!

It was such a good truck honstly the greatest thing I have ever drove in my entire life I am so happy that I have been blessed with this being my first ever car

I purchased my car a few weeks ago from Imperial Ford, and I am extremely happy with both my vehicle and the service I received. The customer service was outstanding—very kind, caring, and professional. All of my questions were answered, and my concerns were addressed with patience and care. I truly appreciated the guidance I received throughout the entire process. I highly recommend Imperial Ford.

Excellent service visit they did everything in a timely manner while I waited for my vehicle to be finished I also purchased the car there so I take it there for service

With about 3500 miles at this point, the Broco has been a great vehicle. Very reliable and enjoyable to drive. It is the Outer Banks trim package which provides a good level of options. The V6 provides good performance.

Excellent experience as soon as I walked in the door. No pushy salesmen. Great place.

Our sales advisor, Ali, is a true professional. He provided us with a clear path to keep within our financial means. Even doing our research ahead of time online, Ali reviewed the new arrivals to make sure we did not miss any choices. Moving from the Sales Dept to the Business office, Nic explained the costs and optional packages in detail. There were no questions unanswered. Anyone looking to begin with a smooth, enjoyable sales experience with an advisor who listens, ask for Ali. We left with a car AND a smile.

My wife and I have had wonderful experience buying the new RAV4 XLE 2022 from Westboro Toyota. Ricky was the first salesperson with whom we discussed the need for a new car. He is very professional, knowledgeable, and respectful and explained everything that we need to know about the new car buying process very patiently. We had to wait for more than 2 months to get the car with the color of our choice. Whenever I called him or texted him, we have received responses which encouraged us to wait patiently. 3 days ago, we have received a call from BB, a genuinely nice, knowledgeable, and respectful salesperson or manager who explained to us the availability of the Car with the color of our choice. We have had friendly conversation with BB and the Finance Manager, and we got the car in 2 days after completing all works related to Car buying. It has been a wonderful experience. Also, we would like to let you know that we have been getting excellent service from the Service team for other Toyota vehicles for 11 years. We would highly recommend Westboro Toyota for great buying and service experience.

Effectively diagnosed the intermittent problem I was having by offering the technician to ride along. Also diagnosed an unrelated issue (tires and alignment). Charged me a price on tires that was 25% cheaper than what was quoted......a pleasant surprise.

Want to go hank every service dept for the wonderful service, starting with advisor hector,all the way to the service manager Ivelis thank you all and there should be a way to rate there performance as it is for the management team as well the sales,so the individual who deserves it can be rated appropriately for there individual work ethic

I absolutely love my new Kia Sorento! It has so many safety features that I actually am saving money on my car insurance with a brand new car! It drives smooth and is just the right size! One feature I didn’t get but would have liked is seat memory but if I don’t let my husband drive, I don’t have to worry about it! Lol 😂 I also wish the head rest were adjustable forward and back. I can’t seem to get my seat comfortable for my back and I’m a bit on the shorter side so the headrest hits a weird spot if I have the seat where I need it for my back. Bad back problems 🙄

This is an AMAZING dealership. We purchased a few months back. Our salesperson Fran was awesome. He didn't push. He showed us the car we wanted to see. It was just as advertised and sold itself. Jake, the business manager, was awesome. Everything was so easy. Brought the vehicle in this week for my first free oil change. Right on time. One hour as promised. Their on-site restaurant was great. I had lunch, and my car was ready. Full inspection and topping off fluids, checked brakes and tires, battery, etc. I wouldn't buy a Kia or Ford anywhere else. This place has got it right. Kudos on great customer service!!

I a was surprised. Sales was very courteous and was very helpful. Pricing was amazing and I ended up walking away with the vehicle I wanted for the price I wanted. I would recommend Omar from the Ram division

I had an interaction with Mike regarding a Toyota Avalon. Mike was very friendly and knowledgeable about the car. I was impressed with the dealership. Unfortunately, the vehicle wasn't what I was looking gor.

Bought this truck new. I’ve put 3500 miles on it and it rides really comfortably. I went from an AT4 with dead lifters to this. I love this truck and I have not towed with it but the max I’m towing is 6,000 so that should not be an issue.