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2014 Ford Fiesta Titanium: First Drive

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Changes for 2014 are minimal. New front and rear styling looks very similar to the outgoing 2013 model, and if shoppers park them side by side, they’ll likely be unable to discern which one’s new. That’s not necessarily bad, as both models are still attractive — in hatchback form. The sedan’s tall and narrow body with a high trunklid still looks mighty awkward from just about any angle.

Power still comes from a carryover 1.6-liter engine making 120 horsepower, channeled through either a five-speed manual or six-speed dual-clutch automatic. My test vehicle was a Titanium-trim hatchback equipped with the five-speed manual. All 120 of those horses work hard to get the Fiesta moving, with acceleration best described as “eventual.” It is possible to drive the Fiesta quickly, but it requires a style of driving most people would find tiresome and nearly all passengers, uncomfortable.

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The reward for putting up with glacial acceleration is decent fuel economy — most Fiestas are rated at 29/39/32 mpg city/highway/combined; the SFE package pushes that to 30/41/34. Coming later in the year is an optional 1.0-liter EcoBoost turbocharged engine; Ford hints it’ll be the most fuel-efficient non-hybrid vehicle in America. On the other end of the spectrum is the new-for-2014 Fiesta ST, featuring a 1.6-liter EcoBoost turbocharged engine making 197 horsepower. Sadly, neither of those models were available for test drives, but with its six-speed manual transmission, sport seats, lowered suspension and more power, the ST should be far more entertaining than lesser Fiestas.

At least the cabin is a pleasant place to wait for the car to get up to speed, although the seats are small (everything inside is small). The Titanium trim is especially nice, with decent leather, soft-touch panels on the doors where elbows touch, a meaty steering wheel and a truly fine optional Sony audio system. New for 2014 is the incorporation of MyFord Touch, but whether this is a positive development is debatable, given our general distaste for the system’s function.

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Detroit Bureau Chief

I handle new car reviews, news, events, auto shows, and contribute to special projects and multicar comparisons while representing our team in the heart of the U.S. auto industry. I’ve been a part of the industry my whole life, growing up in an automotive family, spending the past 30 years working for Bosch and Nissan, and serving as an industry analyst for years before coming to Cars.com in 2012. I’m a graduate of the University of Michigan (Go Blue!), have an MBA from Wayne State University in Detroit with a focus on international business strategy, and I’m a member of both the Automotive Press and the Midwest Automotive Media associations. My personal fun car is a pristine 2002 Ford Thunderbird, which I love because it is not an SUV, has zero touchscreens, and nothing dings at you all the time. My pronouns are he/him, but my adjectives are fat/sassy.

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