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Kia Composes Sonet for Global Compact SUV Market

565320 scaled jpg Kia Sonet | Manufacturer image

South Korean automaker Kia has released a teaser image of a new compact SUV that it plans on unveiling soon for global markets, giving it the apparently intentionally misspelled name Sonet. The all-new Kia Sonet will initially be built and introduced in India, but will eventually be seen in countries around the world — but whether the U.S. is one of those places, Kia didn’t immediately say.

Related: Seltos of the Earth: 2020 Kia Seltos Is Global SUV With American Affinity

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Slated to come in below the also-produced-in-India Seltos compact SUV in Kia’s lineup, there’s no word yet on how the Sonet would fit into a showroom that already has three compact crossovers in it. But looking at the Kia showroom pricing, it becomes a bit more obvious where a Sonet might fit. The entry-level Soul starts at $18,610, including a destination charge, but the next crossover up the pricing ladder is the $23,110 Seltos compact SUV. Above that, you have the $25,110 Sportage compact SUV. That leaves a $4,500 gap between the entry level Soul and the Seltos — and a nice spot where a roughly $20,000 Sonet might fit.

“With the new Kia Sonet, we had the ambition to give this compact SUV a strong and muscular character found only in much larger vehicles,” said Karim Habib, senior vice president and head of the Kia design center at Kia Motors Corp., in a statement. “With this in mind, we have designed what we believe is a great SUV with a uniquely sporty attitude, a confident stance and a dynamic silhouette. We also gave the new Kia Sonet an uncompromising attention to detail and a selection of colors and materials that could have only been inspired by the great cultural heritage that our designers found all over India. 

“As a whole we believe the new Kia Sonet will be a fantastic SUV with a very compelling and attaching character to our young and young at heart, always connected customers in India and beyond. …”

We should know sometime next year whether the Sonet will be arriving on our shores and where else it ultimately might be built (our guess would be South Korea, like the Seltos, and not India).

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Detroit Bureau Chief

I handle new car reviews, news, events, auto shows, and contribute to special projects and multicar comparisons while representing our team in the heart of the U.S. auto industry. I’ve been a part of the industry my whole life, growing up in an automotive family, spending the past 30 years working for Bosch and Nissan, and serving as an industry analyst for years before coming to Cars.com in 2012. I’m a graduate of the University of Michigan (Go Blue!), have an MBA from Wayne State University in Detroit with a focus on international business strategy, and I’m a member of both the Automotive Press and the Midwest Automotive Media associations. My personal fun car is a pristine 2002 Ford Thunderbird, which I love because it is not an SUV, has zero touchscreens, and nothing dings at you all the time. My pronouns are he/him, but my adjectives are fat/sassy.

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