These 10 Brands Have the Highest Average Prices

Car prices continue to rise, with Cars.com data showing the average price of a new car hovering just under $50,000. Things look a little worse when looking at individual brands and models, with most easily cresting that $50,000 mark. We’ve gathered 10 brands — five mass-market and five luxury (excluding exotic brands like Rolls-Royce and McLaren) — with the highest average MSRPs in Cars.com listing data. All brands listed here have average MSRPs above $50,000; all data is current as of April 2026.

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Luxury Brands

Porsche

• Average MSRP: $161,902

Porsche’s high average MSRP is unsurprising; including destination charges, you can’t get into a base 911 without options for less than $135,000. The brand’s sports cars may play a smaller role than you would expect with this high average, however. Cars.com data shows that, of the 6,809 Porsches listed in April, half of them were Macan SUVs, the brand’s bestseller.

Land Rover

• Average MSRP: $117,724

The English brand exclusively sells luxury SUVs, but which ones helped keep its average MSRP above $117,000? Cars.com data suggests that the brand’s Range Rover models are most responsible; of the 9,342 Land Rovers listed in April, 68% of them were Range Rovers.

Cadillac

• Average MSRP: $96,242

Cadillac is likely the only brand on this list whose high average MSRP may be driven by a combination of both gas and electric vehicles. In April, there were 12,554 Cadillacs listed on Cars.com. Of those, 18% were the Escalade and Escalade IQ EV, both of which have average MSRPs over $100,000. A larger percentage of these listings were the brand’s other EVs; 22% of Cadillac’s listings were made up of the Lyriq, Optiq and Vistiq.

Infiniti

• Average MSRP: $86,462

You might be surprised to see Infiniti in the fourth spot on this list considering the brand sells just two models — at least until the new QX65 arrives. The main driver of the brand’s high average is one model: the QX80. Of the 6,068 Infinitis listed on Cars.com in April, 44% were QX80s. Our data shows the large SUV’s average MSRP is just above $106,000. While the QX80 does the heavy lifting for the brand’s average, the QX60 made up 56% of the brand’s listings, with average MSRPs of just over $65,000.

Mercedes-Benz

• Average MSRP: $84,274

Another brand whose high average is a given, Mercedes has an extensive lineup of luxury vehicles, and there were over 51,000 listings on Cars.com in April. High trims of the brand’s SUVs are helping to keep the average up, as 32% were GLC SUVs, with an average MSRP of just under $61,000. GLE SUVs made up 29% of Mercedes’ April listings, with a higher average MSRP of $84,439.

Mass-Market Brands

Ram

• Average MSRP: $72,111

Ram gets its high average MSRP primarily selling half-ton (1500) and heavy-duty (2500, 3500) pickups. Aside from those, there’s also a small lineup of commercial vehicles such as the Ram Chassis Cab and Promaster vans. Data shows that higher trims of the Ram 1500 made up 64% of Ram’s April listings, with MSRPs averaging just over $69,000.

GMC

• Average MSRP: $70,089

With a lineup made up entirely of SUVs and trucks, Cars.com data shows that there were 96,413 GMC listings in April. The brand’s average MSRP sat just above $70,000; nearly 63% of the brand’s listings were the Sierra 1500, 2500 and 3500 pickups, with an average MSRP of just over $74,000. Another 11% of those listings were the Yukon and Yukon XL. Including destination charges, you’ll spend no less than $72,000 to get into a base Yukon, and a base Yukon XL will set you back just over $75,000. This is reflected in their average MSRPs; the Yukon’s is just under $93,000, while the XL’s is just under $95,000.

Ford

• Average MSRP: $58,441

Despite production troubles, Ford’s near-$60,000 average MSRP is likely helped by high trims of its F-Series pickups: Of the 281,296 Fords listed in April, 35% were F-Series pickups with an average MSRP of $72,510 (that number also includes the discontinued F-150 Lightning EV). The data also suggests that higher trims of the Explorer (13% of listings; $53,492 average MSRP) and Bronco (11% of listings; $59,443 average MSRP) SUVs may also be helping to keep the overall average high.

Dodge

• Average MSRP: $54,057

The data for Dodge tells an interesting story, especially when compared to data from a few years back. For instance, in April 2023, the brand’s average MSRP was over $4,000 lower, likely because lower trims of the Challenger and Charger muscle cars had starting MSRPs in the mid-$30,000 range. When the Charger was redesigned for 2024, both the MSRP and average shot up. Today, you can’t get into a Charger for less than $50,000, and that’s reflected in that $58,000-plus average list price. Of Dodge’s listings in April, 45% were Chargers with an average MSRP of $62,043, which is up nearly $17,000 from 2023.

Jeep

• Average MSRP: $52,673

Jeep officials have been aware that the brand has had an affordability problem for a few years and are working to lower prices on more than a few models. Some, such as the new Cherokee,  Grand Cherokee and Wrangler, have gotten cheaper, but the brand’s average MSRP still hovers around $52,000. Data from April shows that Grand Cherokees made up 35% of the brand’s listings, with an average MSRP of around $51,000. The Wrangler made up 33% of listings, with average MSRPs of $54,631. But what about the massive and expensive Grand Wagoneer? Despite Grand Wagoneers making up only 6% of Jeep’s April listings, the full-size SUV had an average MSRP of $81,135.

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