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Principle Toyota in Memphis

(2,096 reviews)
Visit Principle Toyota in Memphis
Sales hours: 8:30am to 7:00pm
Service hours: 7:00am to 6:00pm
View all hours
Sales Service
Monday 8:30am–7:00pm 7:00am–6:00pm
Tuesday 8:30am–7:00pm 7:00am–6:00pm
Wednesday 8:30am–7:00pm 7:00am–6:00pm
Thursday 8:30am–7:00pm 7:00am–6:00pm
Friday 8:30am–7:00pm 7:00am–6:00pm
Saturday 8:30am–6:00pm 7:00am–5:00pm
Sunday Closed Closed
2025 consumer dealer award
View 7 awards
2025 consumer dealer award 2022 consumer dealer award 2021 consumer dealer award 2020 consumer dealer award 2019 consumer dealer award 2017 consumer dealer award 2016 consumer dealer award
New (877) 657-5566 (877) 657-5566
Used (877) 661-5102 (877) 661-5102
Service (901) 466-2290 (901) 466-2290

Reviews

(2,096 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Principle Toyota in Memphis from DealerRater.

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As alwsys Sheldon Maben and Principle Toyota gave

As alwsys Sheldon Maben and Principle Toyota gave exceptional customer service. They are efficient and prompt.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Hi, we are very happy to have provided you with such a positive experience! Thank you, and have a fantastic day!

The service contact James Palmer, I dealt with was

The service contact James Palmer, I dealt with was impatient and rude. When I asked him a questions, he became agitated and impatient. It wasn’t a pleasant experience.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 2.0
  • Does not recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.

I would not recommend this dealership.

I would not recommend this dealership. The sales manager and general manager relied on high-pressure tactics, were condescending, and made it seem like they were doing us a favor by selling a vehicle. While the salesperson and finance manager were courteous and helpful, that professionalism ended quickly. Less than three weeks after purchase, the vehicle is already in the shop. The service staff have been just as unprofessional and dismissive as the sales leadership. If you are a professional looking for an ethical, respectful, and customer-focused team, this is absolutely not the place to go. High-pressure sales, deceptive practices, and poor service make this a dealership I will never do business with again.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 1.0
  • Does not recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.

Went very smooth , the salesman was very professional,

Went very smooth , the salesman was very professional, knowledgeable , easy to deal with and were able to make the deal work for both of us.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Hi Mike, we appreciate your positive review about your recent experience with us! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

Outstanding and prompt service.

Outstanding and prompt service. Scheduler did an excellent and courteous job also. Sure to go to Principle again.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Hi Enenon, we are so happy to read such a great review about Principle Toyota! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

Shelton in the service department is extremely helpful.

Shelton in the service department is extremely helpful. I have been going to him for over 10 years and he always makes sure to go above and beyond to make sure I am satisfied.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
0 people out of 0 found this review helpful.
Dealer response

Hi, we strive for 100% satisfaction, and it is great to see you had such a positive experience at Principle Toyota. If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

We had a great experience here with Andy when we

We had a great experience here with Andy when we purchased our Rav4 hybrid. Everyone really worked hard to make sure we got the best deal! We drove every hybrid in this class and the Rav4 was hands down the nicest, smoothest, and best ride. You already know you can't go wrong with a Toyota. This is my third one. Amazing cars.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
  • Did make a purchase
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Dealer response

Hi Anna, thank you for taking the time to share your positive experience with us! We are thrilled that our team and the Toyota Rav4 exceeded your expectations. We appreciate your loyalty and look forward to serving you again.

We had a great experience here with Andy when we

We had a great experience here with Andy when we purchased our Rav4 hybrid. Everyone really worked hard to make sure we got the best deal! We drove every hybrid in this class and the Rav4 was hands down the nicest, smoothest, and best ride. You already know you can't go wrong with a Toyota. This is my third one. Amazing cars.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Hello, we're happy you found our staff to be so supportive during your experience here at Principle Toyota. If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

I recently had an outstanding car-buying experience at

I recently had an outstanding car-buying experience at Principle Toyota, thanks to the incredible service provided by Michael Larkin and Jeff Larson. Michael was an exceptional salesman?friendly, knowledgeable, and truly dedicated to helping me find the perfect vehicle. He made the entire process smooth, transparent, and completely pressure-free. His professionalism and genuine care for the customer really stood out. In the finance department, Jeff Larson was equally impressive. He walked me through every step of the financing process with clarity and patience. Jeff made sure I understood all my options and helped secure a great deal, making what?s usually a stressful part of car buying feel simple and straightforward. Together, Michael and Jeff delivered a top-tier experience from start to finish. If you?re looking to buy a vehicle, I highly recommend visiting Principle Toyota and asking for these two. You won?t be disappointed!

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
  • Did make a purchase
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Dealer response

Hi Melanie, thank you for your kind review; we are happy to pass along your comments to the team here at Principle Toyota! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

Outstanding service .

Outstanding service . Sheldon Mabon is an excellent and asset to your company . I will refer all My friends and family to him. Superior and wonderful service .

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Came in for service or repair
  • Did make a purchase
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Dealer response

Hi, we are very happy to have provided you with such a positive experience! Please let us know if there is anything else we can do for you; we are more than happy to help!