Sawgrass Ford

I’m writing this review to warn prospective buyers about my disappointing experience with this dealership. As a law enforcement professional with over 20 years of service, I had confidence in Ford's recognition program for first responders and expected to be treated fairly. Unfortunately, that was not my experience. I made an offer of $60,000 on an F-150 (Stock #11894LA). Angel Martinez was my salesperson and took my offer to the sales manager, Angel Velez, who countered at $61,000. A few days later, after noticing the truck was still available, I reached out to see if they would reconsider my original offer. Not only were they unwilling to negotiate, but they also told me that the previous offer of $61,000 was no longer available. Instead, they said they were firm on their asking price of $65,000, suggesting the vehicle had generated significant interest. Despite that claim, the truck remains unsold. UPDATE: Today, August 7, 2026, I visited the dealership and asked to speak with the same sales manager, Angel Velez, who had previously been willing to sell me the truck for $61,000. He told me the reason he was able to offer that price was because it was the end of the month and he was trying to meet a sales goal by making a more aggressive offer. However, when I pointed out that I had actually visited the dealership on August 1—not July 31—he had no explanation other than repeating that the price was now firm and they were unwilling to negotiate. The inconsistent explanations and shifting pricing left me questioning the transparency of the sales process. If a lower price was genuinely available, customers deserve an honest explanation for why it changed. Being given conflicting information undermined my confidence in the dealership and raises serious concerns about how they communicate and negotiate with prospective buyers. My profession should not entitle me to special treatment, but I do expect honesty, transparency, and integrity—the same standards customers should be able to expect regardless of their background.

Incredible staff, expeditious and honest, sets the bar leagues high and delivers a high quality experience!!!

Found the car we wanted at the price we wanted to pay. The salesman was great!!!!!

Great experience! The staff was friendly, professional, and honest. They made the whole process easy and stress-free. I’m very happy with my car. Highly recommend!

Adam Gonzalez helped me out with my service, he was very helpful and polite. He addressed all my concerns in a timely manner.

Sawgrass Ford service dept is one of the most professional service dept anyone can go to. Recommend it to all.

Very friendly and knowledgeable great customer service and excellent communication with customers and their needs

Sales person Alex was great accessible and transparent throughout the whole process. Thank you to the whole team.

We always take our vehicles to jess at sawgrass ford he is always quick And courteous

Kyle took care of my recall need for my truck, It was quick and easy and done in time.