Even the boldest designs turn tame after a while. Back in 1994, Dodge jolted the full-size pickup market with the launch of its bold new Ram, which conveyed something close to the imposing appearance of a long-haul semi. The lightest-duty member of the full-size Dodge pickup family gets a fresh ... Read Full Report
When Dodge last redesigned its full-size Ram pickup in 1995, it took a radical -- and risky -- tack in creating a unique silhouette that looked nothing like its competitors from Ford and General Motors. The result was a smashing success, as the Ram tripled its annual sales volume in the first two years.When it came time to redo the Ram again in 2002, Dodge took the easy way out: It simply m... Read full review for the 2002 Dodge Ram 1500
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