Dodge built its first car in November 1914 and entered the truck market in 1917. It debuted a ram hood ornament in 1932, but the first Dodge Ram pickup truck didn’t arrive until 1981. These earliest Dodge Rams were lightly restyled versions of a different truck Dodge introduced in 1972. A modest 1986 face-lift for the Ram added its trademark crosshair grille. The pickup’s dramatic big-rig look, with a bold vertical grille and hood set above the front fenders, made its debut for 1994. Sales quickly doubled, then doubled again. Further redesigns followed for 2002 and 2009. The Dodge Ram name was dropped after the 2011 model year, making the 2012s the first Ram-branded pickups. The latest Ram is the new 2019, available as Quad- and crew-cab models. Roomier, improved interiors and a smoother ride are its standout features.