New and used 2026 Kia Sorento for sale near Hamilton, VA

Parsons Kia in Winchester is like going to my extended family's auto shop. Always great me by name and we play catch up in 5 minutes or less. And still keep the work flowing through like a well oiled machine. I like bringing my car to this group of fun personable people. The tech's are knowledgeable and the service managers are like family. Keep up the good work and ill see you in a couple thousand miles. Take care be blessed. Debbie, Jennifer, Scott, and Sonny !!

Very responsive and attentive to detail on what I need. Waiting room is also very welcome with coffee machine, snacks and water so i can focus on work while waiting.

Great prices, no hidden fees, and friendly sales staff. Thanks Lucas for helping buy my first Kia Forte LXS!

Our salesman was Eddy and I cannot say enough! He was friendly, very knowledgeable about all of the cars we looked at and was not pushy at all. I ended up driving away with a new car and I couldn’t be happier! Thanks Eddy for a great car buying experience! I will definitely be telling all my friends to go see you when they are buying their next car.

Every time i bring my cars in for service they treat me with kindness and respect. I'm greated by name and asked how is my family and my cars are doing. They give me a welcome and ask me to make myself comfortable and help myself to all of the refreshments and coffee. My car is always repaired and ready in the time it's promised. I even had my dog one day and he was welcome even though i was picking up my iPod I left at the charging station over a weekend service visit. They kept it in a safe place for me which was very appreciative. My iPod actually controls my Neuro stimulator implant in my back. Even though I'm never disconnected from it i had no control over it until i had it safely back in my hands. So i was made important to them by keeping my iPod safe from theft or damage.

My problem was with the AI contact point at King. Stupid me, I thought Olivia King was a person, and I emailed "her" several times with requests. Before I went in, cars.com asked me to review "her" and the email included a photo of a woman, again making me think I was dealing with a human. When I went in, I asked to speak with her, and was finally told she didn't exist. But was I embarrassed and did I feel stupid! It was very deceptive. And this is not how you want a customer to feel when you're selling something. You need to make it clear up front that the email contact is an AI contact, and any salesperson will be there to help at appointment time. Other than that, it was a good experience. King even allowed the car to be driven 33 miles to my mechanic for an inspection. That's extraordinary. The car was in good shape, and we closed after returning from the inspection.

Excellent buyer/customer service. They did their best to help the buyer’s goals. Just bought second car in less than two months.

Snowy day and the lot had already been cleared plus I got in early. That was great news for this 3rd shifter who was ready to get home. Friendly staff. Service after the sale is awesome.

I highly recommend Parsons Kia of Winchester Virginia to everyone I know who may be interested in the purchase of a new or pre owned vehicle. I have purchased three brand new vehicles from Parsons Kia over the past seven years. My first purchase of a new vehicle was in 2017 and at that time I was paying a 27 percent interest rate through a lender for four years on a pre owned vehicle (not purchased at Kia) and was what they call “upside down” with the value to debt left on this particular vehicle. I was interested in purchasing a brand new vehicle for the first time and Parsons Kia made that a reality. The salesperson I was directed to was and still is a stellar asset to Parsons Kia of Winchester Virginia. “Samantha Berry” saleswoman along with the finance department got me into a brand new Kia Forte with fair interest rate through Kia Financing themselves. I have never forgotten this experience in 2016. I took this car (only) to Parsons service department for all required maintenance. Each time my vehicle was due for service, the service department Scott, Debbie everyone in the service department made sure my vehicle was in tip top shape and included me on any needs or details my vehicle had. In 2019, I returned to Parsons Kia to trade in my Kia Forte at 5k still within plenty of life on warranty for a 2020 Kia Optima. I was happy to find my prior sales team was still with Parsons Kia, and immediately requested “Samantha Berry” again as she was very knowledgeable and trustworthy with my first purchase of the Forte. Again, stellar customer service by the entire sales team. They are so organized with the sale I was in and out purchasing the Optima within two hours! Moving to most recent, I was back at Parsons Kia, again just last week now being October 2023. Asking for “Samantha Berry” saleswoman just like she was family. I remember looking at her saying “remember me?” I come back to you every three years for my new Kia! Samantha remembers her clients and she again with impeccable customer service listens to my needs and has me test drive two vehicles the first of which I drove home in! A brand new 2023 Kia Sorento Xline EX that suits my needs and then some. I will always be a faithful customer to Parsons Kia of Winchester Virginia for their loyalty and commitment to me over these last seven years. The professionalism and knowledge to serve a quality consumer informed purchase is unwavering! Excellent job to all at Parsons Kia of Winchester Virginia. Susannah Markley

The car was road worthy as maintenance work was updated and worn parts replaced prior to receiving the vehicle. Price was reasonable. Staff was pleasant and accommodating. Great experience to buy there.

New to the area, I've been there a few times for service on our 2021 Kia Soul. the majority of the people I've dealt with are welcoming and attentive to my needs. I'm not going anywhere else.

We purchased a used car at Safford Brown Kia Manassas, VA. We had a great experience. Thank you Marcelo, Hassan and everyone. Very good and clean place, everyone is very helpful and professional. We are grateful and happy.

Friendly, knowledgeable staff who did everything they could to get me into a car but my wallet was just too formidable a foe.