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Sunset Ford of Waterloo

(2,093 reviews)
Sales hours: 8:30am to 7:00pm
Service hours: 7:30am to 5:00pm
View all hours
Sales Service
Monday 8:30am–7:00pm 7:30am–5:00pm
Tuesday 8:30am–6:00pm 7:30am–5:00pm
Wednesday 8:30am–7:00pm 7:30am–5:00pm
Thursday 8:30am–6:00pm 7:30am–5:00pm
Friday 8:30am–7:00pm 7:30am–5:00pm
Saturday 8:30am–5:00pm Closed
Sunday Closed Closed
2025 consumer dealer award
View 10 awards
2025 consumer dealer award 2024 consumer dealer award 2023 consumer dealer award 2022 consumer dealer award 2020 consumer dealer award 2019 consumer dealer award 2018 consumer dealer award 2017 consumer dealer award 2016 consumer dealer award 2015 consumer dealer award
New (618) 400-4015 (618) 400-4015
Used (618) 400-4016 (618) 400-4016
Service (618) 400-4017 (618) 400-4017

Reviews

(2,093 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Sunset Ford of Waterloo from DealerRater.

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Looking for hard to find truck

Joe Hill at Sunset Ford did an amazing job. He was very thorough and attentive. I would and will most definitely recommend him to family and friends!!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Hi Ken, and thank you for the wonderful review and recommendation! We are very lucky to have Joe on our team, and we are proud to know that he made your experience top-notch. Thank you for choosing Sunset Ford of Waterloo, we are here for any future needs!

Great Service

My salesman Joe was great to work with! The whole place is pretty great! Definitely recommend Sunset Ford! I’ll be back when it’s time for my wife to get a new car.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for the review and recommendation. We appreciate your business!

Buying a new car CAN be a pleasant experience.

Sunset Ford is all about the customer. It was the best experience I have ever had when buying a car. I'm getting "up there" in years, and have bought many cars in that time. Come get your deal !

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Your comments keep us motivated and working hard for all our guests! We hope to be of service to you again! Take care!

Great experience at Sunset Ford in Waterloo!

We had a great experience purchasing our 2019 Ford F150 at Sunset Ford in Waterloo! Our salesman Joe Hill gave us the time and information we needed to make our decision. No pressure and very transparent about the financials. When the purchase was completed, we left feeling satisfied that we bought the truck that we wanted at a fair price. No regrets. We would highly recommend Joe and Sunset Ford in Waterloo to our friends and family!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thanks so much for sharing your experience, and more importantly, thanks for coming to us for the purchase of your vehicle! We hope that you love it and enjoy it to the fullest. Please let us know if there is anything more that we can do, and we'll see you next time!

Happy Customers

My husband and I recently visited Sunset Ford in our search for a mildly used vehicle. As soon as we parked, a salesperson, Joe, was waiting outside the front door of Sunset Ford to greet us. Joe was very warm and spunky (the perfect salesperson). Between jokes and jives, Joe asked us what we were looking for and began a search of ONLY used vehicles. Joe did not try to sell us a brand new car and was very respectful of our budget. After test driving a few cars, we left to explore other dealerships. By the end of the day, we realized Sunset Ford was the best fit for us. Not all dealerships have someone ready to greet you immediately and not every salesperson has the inventory to respect customer budgets. I highly recommend Sunset Ford and Joe. They provide the best customer care and they are not pushy. They truly want to help customers find a vehicle that works, not just sell cars to make a quota. Thank you Joe and Sunset Ford for all your help. We enjoyed our experience and love our car!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thanks for sharing your story! We pride ourselves on providing each of our customers with top-notch service. We are glad to hear that our efforts are paying off! Thanks again for choosing us and we hope to see you again next time!

Upgraded our ford F150

When we decided to upgrade our Ford F-150 we decided to check out Sunset Ford in Waterloo since our daughter had recently moved there, Julian Henson and Mark Springer made that happened even though it was raining like crazy all day Julian went out of his way to show us every truck we wanted to see by pulling it into the garage so we wasn’t in the rain explained all the features on each one and helped us in our decision without high pressure sales he also made sure everything was programmed for us before we left which was very nice since we have had a lot of these features on our old truck but never used them. Thanks Mark and Julian for helping us seal the deal on our 2019 Ford F-150 we love it!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

We truly appreciate you taking the time to write a review of your positive experience with us, and we can’t thank you enough for your referrals. We look forward to helping you out in the future in any way we can.

Trade in for F-150

Friendly staff. Great experience. Julian Henson was very helpful salesman and Bill Rolufs made the paperwork easy and smooth. Only bad experience was the detailing and cleaning department. Julian the had to go in the back and clean it himself to make the sale. He went above and beyond.

Rating breakdown (out of 5):
  • Customer service 4.0
  • Buying process
  • Quality of repair 4.0
  • Overall facilities
  • Overall experience 4.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Thank you for the feedback! We are very happy to hear that Julian provided you with the service you deserved, and we can't thank you enough for the chance to earn your business. Our team does apologize for your less than outstanding detail experience, but again, it is great to hear that Julian went above and beyond for you. We are very lucky to have him on our team. We are here for any future needs, come back and see us!

Friendly and informative Staff

Kyle was very friendly and was knowledgeable about the car we were looking at. Application was super quick and he explained the process very well!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

It is great to read such wonderful comments about your recent experience with us! Thank you so much for choosing Sunset Ford of Waterloo!

Not taken care of....

I decided to purchase from Sunset because of their size and reputation. Buying from individuals and small dealerships, you just don’t know what you’re getting. When I purchased my 2011 Edge, I did so used “as is”. I know how that works, and I work on my own vehicles so it’s not a big deal to me. However, I believe a premium dealership sells premium used cars, and checks those cars over before selling them off again. I shouldn’t be back at the dealership days after purchase with significant issues with the vehicle. My salesman told me they won’t sell me junk. While I don’t think my newer vehicle is junk, I also don’t this I should be on the hook for $1750 worth of repairs so close to my purchase date. I didn’t ask them to fix it all at no cost to me, I only asked for some help with the costs. They offered none, and told me I should have bought a warranty. Maybe most people should. I told them maybe the vehicle they sold me should make it 30 days without a major warning light came on. I offered to pay for parts if they would put them on. I thought that was fair. Nothing in return. I don’t feel good about my experience, and that’s a bummer. It’s supposed to feel great buying a new ride.

Rating breakdown (out of 5):
  • Customer service 1.0
  • Buying process
  • Quality of repair 1.0
  • Overall facilities
  • Overall experience 2.0
  • Does not recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

Thank you for taking the time to bring this to our attention. Please know that we take pride in providing our customers with the best possible service and vehicles. Thank you for your business.

2019 Edge

Kyle was extremely helpful when we were shopping for a new vehicle. He was very friendly and I would highly recommend him to anyone who is in the market for a vehicle.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
Worked with:
0 people out of 0 found this review helpful.
Dealer response

Thank you for the review and recommendation. We appreciate your business, and we hope to work with you again!