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Sunset Ford of Waterloo

(2,093 reviews)
Sales hours: 8:30am to 6:00pm
Service hours: 7:30am to 5:00pm
View all hours
Sales Service
Monday 8:30am–7:00pm 7:30am–5:00pm
Tuesday 8:30am–6:00pm 7:30am–5:00pm
Wednesday 8:30am–7:00pm 7:30am–5:00pm
Thursday 8:30am–6:00pm 7:30am–5:00pm
Friday 8:30am–7:00pm 7:30am–5:00pm
Saturday 8:30am–5:00pm Closed
Sunday Closed Closed
2025 consumer dealer award
View 10 awards
2025 consumer dealer award 2024 consumer dealer award 2023 consumer dealer award 2022 consumer dealer award 2020 consumer dealer award 2019 consumer dealer award 2018 consumer dealer award 2017 consumer dealer award 2016 consumer dealer award 2015 consumer dealer award
New (618) 400-4015 (618) 400-4015
Used (618) 400-4016 (618) 400-4016
Service (618) 400-4017 (618) 400-4017

Reviews

(2,093 reviews)

A dealership's rating is based on all of their reviews, with more weight given to recent reviews. Includes reviews of Sunset Ford of Waterloo from DealerRater.

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Great Experience

Great doing business here. We're repeat customers and are always greeted in a friendly manner by George Schneider. Also worked with Jimmy Williams, who was very thorough with the information he had to present. Would take our business here again if given the opportunity.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

We truly appreciate you taking the time to write a review of your positive experience with us, and we can’t thank you enough for your repeat business. Our team always enjoys working with you and we look forward to helping you out in the future in any way we can. Thank you for choosing Sunset Ford of Waterloo!

A very pleasant experiance.

My wife and I haven't purchased a new vehicle from a dealership since 1981. Reason? After buying two new vehicles we decided it wasn't worth the aggravation. High pressure tactics, mysterious back room discussions about our requests the thought that somehow we were being taken, etc. We decided to buy used cars from private individuals, or purchase used work vehicles from my brother's employer. When our 2000 minivan needed major repairs we decided that Ford's 4K rebate made considering a new vehicle a viable option. after a couple of false starts w/ other dealers which seemed to reinforce our old notions we went to Sunset Ford in Waterloo. They took very good care of us. We never felt pressured, whatever we asked was given serious consideration and we believe we got the best deal possible.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Hello and thank you so much for sharing this with us! Our team truly appreciated the opportunity to earn your business and we are so happy to hear that they provided you with the service you deserved. Our team wishes you m any happy miles, come back and see us again!

Excellent buying experience with Sunset Ford Waterloo

George Schneider was great in looking for and finding the vehicle I was looking for. Added bonus is the lifetime unlimited power train warranty Sunset Ford offers.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thanks for the 5 stars and the feedback! It was such a pleasure working with you and we appreciate your business. Come back and see us again!

great doing business

I had a very good experience. Met with Mike Rich the GM..He put me in the capable hands of salesman Joe Hill. Joe worked with me to get me in a truck I very much like and could afford.

Rating breakdown (out of 5):
  • Customer service 4.0
  • Buying process
  • Quality of repair 4.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
0 people out of 0 found this review helpful.
Dealer response

It is great to read such wonderful comments about your recent experience with us! Thank you so much for choosing Sunset Ford of Waterloo!

2017 Ford Edge

An easy buying experience. I felt the staff was honest in their dealings. A rebate came available that was not worked into the original deal. I received it even though they did not have to tell me. I would have never known.

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

We always encourage our employees to go above and beyond for our customers, and we’re so happy that our staff did just that! Thank you for choosing Sunset Ford of Waterloo, we hope to work with you again!

The Best

George Schneider and Jimmy Williams made my Escape buying experience wonderful. Both were so helpful, explaining everything I needed to know. No pressure! I would highly recommend working with this dealership. Love my Escape and working with these guys!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you for the outstanding review and congratulations on the purchase of your new Escape! Our team truly enjoyed working with you and we appreciate your recommendation. We wish you many happy miles and we hope to work with you again!

Great Experience

Went to 3 other Dealers & they would not meet my price. I pass by Sunset Ford Waterloo every Tuesday to play golf & decided to stop in. With 45 minutes I was the proud owner of a Ford F150 Lariat. I have told a lot of my golf buddies what a great experience it was.

Rating breakdown (out of 5):
  • Customer service
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

Thank you so much for the great review! It is wonderful to hear that our team provided you with outstanding service and helped you leave with a great truck. We appreciate you sharing your experience with others, and we can't thank you enough for the chance to earn your business. We wish you all the best, come back and see us!

Wonderful experience!

I bought my 2015 Ford Escape here today. The transaction was quick and the staff (Brett, Dave, and Jimmy) were very friendly, helpful, and accommodating throughout the whole process!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
9 people out of 9 found this review helpful.
Dealer response

We aim for excellence, and we’re thrilled to hear that you had a fantastic experience with us here at Sunset Ford of Waterloo! We hope to work with you again!

Excellent

Dave was an excellent salesperson. He made sure we got exactly what we wanted. He will work for you! He went above and beyond to do what he could to satisfy our needs. He was very helpful & courteous. Can't wait to pass on to our fellow shoppers! You're the man, Dave! Thanks again!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a used car
14 people out of 14 found this review helpful.
Dealer response

We always love hearing back from happy customers, and we couldn’t be more pleased to know that you had a great experience with us. We appreciate your business and referrals, and we hope to work with you again. Thank you for choosing Sunset Ford of Waterloo!

Great car buying experience

We haven't shopped for a new car in 12 years so we were not for sure what to expect. George made it painless!!!!! Glad we choose Sunset!!

Rating breakdown (out of 5):
  • Customer service 5.0
  • Buying process
  • Quality of repair 5.0
  • Overall facilities
  • Overall experience 5.0
  • Does recommend this dealer
  • Shopped for a new car
0 people out of 0 found this review helpful.
Dealer response

We really appreciate your feedback! It is great to hear our staff took such great care of you! We hope to see you here again!