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2010
BMW 328

Starts at:
$33,150
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New 2010 BMW 328
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Safety rating
NHTSA tested vehicle score
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Owner reviewed vehicle score
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Available trims

See the differences side-by-side to compare trims.
  • 4dr Sdn 328i RWD SULEV South Africa
    Starts at
    $33,150
    18 City / 28 Hwy
    MPG
    5
    Seat capacity
    Gas I6
    Engine
    Rear Wheel Drive
    Drivetrain
    See all specs
  • 4dr Sdn 328i RWD SULEV
    Starts at
    $33,150
    18 City / 28 Hwy
    MPG
    5
    Seat capacity
    Gas I6
    Engine
    Rear Wheel Drive
    Drivetrain
    See all specs
  • 4dr Sdn 328i RWD South Africa
    Starts at
    $33,150
    18 City / 28 Hwy
    MPG
    5
    Seat capacity
    Gas I6
    Engine
    Rear Wheel Drive
    Drivetrain
    See all specs
  • 4dr Sdn 328i RWD
    Starts at
    $33,150
    18 City / 28 Hwy
    MPG
    5
    Seat capacity
    Gas I6
    Engine
    Rear Wheel Drive
    Drivetrain
    See all specs
  • 4dr Sdn 328i xDrive AWD SULEV
    Starts at
    $35,150
    17 City / 25 Hwy
    MPG
    5
    Seat capacity
    Gas I6
    Engine
    All Wheel Drive
    Drivetrain
    See all specs
  • 4dr Sdn 328i xDrive AWD
    Starts at
    $35,150
    17 City / 25 Hwy
    MPG
    5
    Seat capacity
    Gas I6
    Engine
    All Wheel Drive
    Drivetrain
    See all specs
  • 4dr Sports Wgn 328i RWD
    Starts at
    $35,700
    18 City / 27 Hwy
    MPG
    5
    Seat capacity
    Gas I6
    Engine
    Rear Wheel Drive
    Drivetrain
    See all specs
  • 2dr Cpe 328i RWD
    Starts at
    $36,200
    18 City / 28 Hwy
    MPG
    4
    Seat capacity
    Gas I6
    Engine
    Rear Wheel Drive
    Drivetrain
    See all specs
  • 2dr Cpe 328i RWD SULEV
    Starts at
    $36,200
    18 City / 28 Hwy
    MPG
    4
    Seat capacity
    Gas I6
    Engine
    Rear Wheel Drive
    Drivetrain
    See all specs
  • 4dr Sports Wgn 328i xDrive AWD
    Starts at
    $37,700
    17 City / 25 Hwy
    MPG
    5
    Seat capacity
    Gas I6
    Engine
    All Wheel Drive
    Drivetrain
    See all specs
  • 2dr Cpe 328i xDrive AWD
    Starts at
    $38,100
    17 City / 25 Hwy
    MPG
    4
    Seat capacity
    Gas I6
    Engine
    All Wheel Drive
    Drivetrain
    See all specs
  • 2dr Cpe 328i xDrive AWD SULEV
    Starts at
    $38,100
    17 City / 25 Hwy
    MPG
    4
    Seat capacity
    Gas I6
    Engine
    All Wheel Drive
    Drivetrain
    See all specs
  • 2dr Conv 328i SULEV
    Starts at
    $45,000
    18 City / 27 Hwy
    MPG
    4
    Seat capacity
    Gas I6
    Engine
    Rear Wheel Drive
    Drivetrain
    See all specs
  • 2dr Conv 328i
    Starts at
    $45,000
    18 City / 27 Hwy
    MPG
    4
    Seat capacity
    Gas I6
    Engine
    Rear Wheel Drive
    Drivetrain
    See all specs

Photo & video gallery

2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328 2010 BMW 328

Notable features

230-hp inline-six cylinder engine
Coupe, sedan, convertible or wagon
RWD or AWD
Optional iDrive control system
Manual or automatic transmission

The good & the bad

The good

Smooth inline-six power
Intuitive handling
Communicative steering
Strong brakes
Much-improved iDrive

The bad

Rubbery manual shifter
Small cabin
Many luxury features cost extra
Small trunk
Crash tests for convertible

Expert 2010 BMW 328 review

our expert's take
Our expert's take
By Scott Burgess
Full article
our expert's take


If you ever need proof that the automotive press is not exactly connected with most consumers, just ask one of us what vehicle we like.

This is what we’d say: A European diesel wagon with a manual transmission. It’s efficient, taut, fun and completely un-American.

Americans, at least the ones who buy cars, eschew wagons — even if the word sport is attached to it. They dislike diesels and shun manual transmissions.

The 2010 BMW 328i Sports Wagon is as close to that machine as we’ll see on American roads. My test vehicle opted for BMW’s stalwart 3-liter inline six that runs on gasoline and an automatic transmission that offered paddle shifters for a little sporty fun. But the xenophobe-buying American consumers won’t touch this vehicle; well, a couple will. That’s a mystery to many of the automotive press, including myself.

This is a great little car. It can haul. And by that, I mean it can carry lots of stuff in the back (there’s 58 cubic feet of space behind the second row, so you could stack up a foursome’s set of golf clubs and a cooler), as well as carry the foursome. It can also haul, and by that, I mean go fast.

The gutsy little magnesium and aluminum block six-cylinder engine creates 230 horsepower and 200 pound-feet of torque. Sure, lots of cars make more power, but those aren’t BMWs. And most certainly are missing that nearly perfectly balanced feel on the road. It weighs just 3,500 pounds and seems to glide along the road. This is in part due to the independent suspension that provides a firm ride, but not one that feels overly aggressive.

Wagon is sporty on the road

My test vehicle included the optional M sport package, which adds 17-inch performance tires, sport seats, aluminum pedals, a different steering wheel and some added aerodynamic features on the body. It’s tough to make a wagon look sporty, but BMW manages to do just that.

More importantly, it feels sporty on the road. The steering combines that great firm feel that makes you speed up in curves. The body remains extremely flat through turns and this wagon accelerates out so well.

The Steptronic automatic transmission also adds a nice racy dimension. Typically, I try out the manual override on an automatic transmission a couple of times during testing but then quickly forget about it. But on the BMW wagon, I found myself using it more and more, enjoying the car’s quick acceleration onto the highway and stretching the rpm on the engine to enjoy the full torque curve.

There’s also a practical side to this car that BMW usually lacks. The wagon, somehow, wipes away a lot of pretentiousness some European cars have, as if the owner knows some secret he refuses to share with his neighbors. No, a BMW doesn’t make you better, and tossing down $36,000 won’t win you any friends — if it does, are they a really a friend?

But this car just feels so comfortable. The racing seats hold you in place snuggly and there are a lots of luxury features that you’d expect. Dynamic Cruise control, auto dimming rearview mirror, rain sensing wipers, heated dual power exterior mirrors and heated windshield washer jets are all features designed for drivers.

Other features, such as Bluetooth connectivity for hands-free phone operation, personal music player integration and a two-way power glass panoramic moonroof, add another layer of sophistication.

Interior wraps you in luxury

When you sit inside the BMW Sports Wagon you feel wrapped in a cocoon of leather and luxury. There’s a soft red tint to the lights at night and when you gun the accelerator, the car filters out all of the outside sounds except the engine.

The BMW wagon is the ultimate sleeper car for people who like to hide the fact that they love driving. It can help a friend move on the weekend, drop everyone off for school in the morning and still let mom or dad carve up a few mountain roads.

Maybe that’s why the automotive press likes these kinds of cars so much. They are the practical racers we can get away with owning because no one is the wiser.

The BMW 3-Series Sports Wagon adds the cache of German engineering, ride and handling to boot.

So automotive journalists were half right — as it’s unlikely diesels will ever really take off in America and manual transmissions are likely to be only a generation away from disappearing all together on American highways.

Still, it’s better to be half right, than half wrong. So I’ll take the wagon, and keep on driving.

sburgess@detnews.com (313) 223-3217

2010 BMW 328 review: Our expert's take
By Scott Burgess


If you ever need proof that the automotive press is not exactly connected with most consumers, just ask one of us what vehicle we like.

This is what we’d say: A European diesel wagon with a manual transmission. It’s efficient, taut, fun and completely un-American.

Americans, at least the ones who buy cars, eschew wagons — even if the word sport is attached to it. They dislike diesels and shun manual transmissions.

The 2010 BMW 328i Sports Wagon is as close to that machine as we’ll see on American roads. My test vehicle opted for BMW’s stalwart 3-liter inline six that runs on gasoline and an automatic transmission that offered paddle shifters for a little sporty fun. But the xenophobe-buying American consumers won’t touch this vehicle; well, a couple will. That’s a mystery to many of the automotive press, including myself.

This is a great little car. It can haul. And by that, I mean it can carry lots of stuff in the back (there’s 58 cubic feet of space behind the second row, so you could stack up a foursome’s set of golf clubs and a cooler), as well as carry the foursome. It can also haul, and by that, I mean go fast.

The gutsy little magnesium and aluminum block six-cylinder engine creates 230 horsepower and 200 pound-feet of torque. Sure, lots of cars make more power, but those aren’t BMWs. And most certainly are missing that nearly perfectly balanced feel on the road. It weighs just 3,500 pounds and seems to glide along the road. This is in part due to the independent suspension that provides a firm ride, but not one that feels overly aggressive.

Wagon is sporty on the road

My test vehicle included the optional M sport package, which adds 17-inch performance tires, sport seats, aluminum pedals, a different steering wheel and some added aerodynamic features on the body. It’s tough to make a wagon look sporty, but BMW manages to do just that.

More importantly, it feels sporty on the road. The steering combines that great firm feel that makes you speed up in curves. The body remains extremely flat through turns and this wagon accelerates out so well.

The Steptronic automatic transmission also adds a nice racy dimension. Typically, I try out the manual override on an automatic transmission a couple of times during testing but then quickly forget about it. But on the BMW wagon, I found myself using it more and more, enjoying the car’s quick acceleration onto the highway and stretching the rpm on the engine to enjoy the full torque curve.

There’s also a practical side to this car that BMW usually lacks. The wagon, somehow, wipes away a lot of pretentiousness some European cars have, as if the owner knows some secret he refuses to share with his neighbors. No, a BMW doesn’t make you better, and tossing down $36,000 won’t win you any friends — if it does, are they a really a friend?

But this car just feels so comfortable. The racing seats hold you in place snuggly and there are a lots of luxury features that you’d expect. Dynamic Cruise control, auto dimming rearview mirror, rain sensing wipers, heated dual power exterior mirrors and heated windshield washer jets are all features designed for drivers.

Other features, such as Bluetooth connectivity for hands-free phone operation, personal music player integration and a two-way power glass panoramic moonroof, add another layer of sophistication.

Interior wraps you in luxury

When you sit inside the BMW Sports Wagon you feel wrapped in a cocoon of leather and luxury. There’s a soft red tint to the lights at night and when you gun the accelerator, the car filters out all of the outside sounds except the engine.

The BMW wagon is the ultimate sleeper car for people who like to hide the fact that they love driving. It can help a friend move on the weekend, drop everyone off for school in the morning and still let mom or dad carve up a few mountain roads.

Maybe that’s why the automotive press likes these kinds of cars so much. They are the practical racers we can get away with owning because no one is the wiser.

The BMW 3-Series Sports Wagon adds the cache of German engineering, ride and handling to boot.

So automotive journalists were half right — as it’s unlikely diesels will ever really take off in America and manual transmissions are likely to be only a generation away from disappearing all together on American highways.

Still, it’s better to be half right, than half wrong. So I’ll take the wagon, and keep on driving.

sburgess@detnews.com (313) 223-3217

Available cars near you

Safety review

Based on the 2010 BMW 328 base trim
NHTSA crash test and rollover ratings, scored out of 5.
Frontal driver
4/5
Frontal passenger
4/5
Nhtsa rollover rating
4/5
Side driver
5/5
Side rear passenger
5/5

Factory warranties

New car program benefits

Basic
4 years / 50,000 miles
Corrosion
12 years
Powertrain
4 years / 50,000 miles
Maintenance
4 years / 50,000 miles
Roadside Assistance
4 years

Certified Pre-Owned program benefits

Age / mileage
Certified Pre-Owned Elite with less than 15,000 miles; Certified Pre-Owned with less than 60,000 miles
Basic
1 year / unlimited miles from expiration of 4-year / 50,000-mile new car warranty
Dealer certification
196-point inspection

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Consumer reviews

4.4 / 5
Based on 62 reviews
Write a review
Comfort 4.3
Interior 4.2
Performance 4.6
Value 4.2
Exterior 4.6
Reliability 4.2

Most recent

  • This is by far my most favorite car To drive!

    I went from a Minivan to A BMW and will never go back. My son bought me one It was about 8 years oldIt did start to have problems after about 5 years. Of course it's a 10 year old Car and problems were awaiting. I would buy a new one to make sure they Would be more reliable for me as a single woman driver so that I would not need repairs in the near future. I'm getting rid of mine and buying a newer model. They are so much fun to drive and I love Love love my BMW 328 I And I'm looking to buy another one here Very soon!
    • Purchased a Used car
    • Used for Transporting family
    • Does recommend this car
    Comfort 5.0
    Interior 5.0
    Performance 5.0
    Value 5.0
    Exterior 5.0
    Reliability 5.0
    6 people out of 7 found this review helpful. Did you?
    Yes No
  • Enjoyed it for 10 years ... so we bought a new one

    Fun to drive. Responsive & stylish . . . what more do you want? We put 91,000 miles and we expect others will enjoy it for at least 50,000 more.
    • Purchased a Used car
    • Used for Commuting
    • Does recommend this car
    Comfort 5.0
    Interior 5.0
    Performance 5.0
    Value 5.0
    Exterior 5.0
    Reliability 5.0
    14 people out of 16 found this review helpful. Did you?
    Yes No
  • Forget what you've heard about BMW

    This car was excellent, got it from a family friend and though it had very high mileage (150,000) when purchased, this car had zero motor issues. Granted there were other things to be fixed on the car, however, once I sorted those out this car has been excellent, a fun car to drive, but also spacious where it counts and rather practical despite being a coupe. This car in particular came with tons of amenities and I've got to say I didn't expect to enjoy it as much as I have. Great car, would recommend!
    • Purchased a Used car
    • Used for Having fun
    • Does recommend this car
    Comfort 5.0
    Interior 3.0
    Performance 5.0
    Value 5.0
    Exterior 5.0
    Reliability 4.0
    9 people out of 9 found this review helpful. Did you?
    Yes No
  • Not Reliable

    Very disappointed in Germain's used car department. Thought that I was getting an older model reliable car, but got a lemon. No satisfaction on the follow-up to try to trade up.
    • Purchased a Used car
    • Used for Having fun
    • Does not recommend this car
    Comfort 3.0
    Interior 3.0
    Performance 3.0
    Value 2.0
    Exterior 5.0
    Reliability 1.0
    17 people out of 26 found this review helpful. Did you?
    Yes No
  • Very reliable car, love it

    This car did it all for me it meant all of my need is fairly roomy for a smaller car and has quality gas mileage
    • Purchased a Used car
    • Used for Commuting
    • Does recommend this car
    Comfort 5.0
    Interior 4.0
    Performance 5.0
    Value 5.0
    Exterior 4.0
    Reliability 4.0
    3 people out of 3 found this review helpful. Did you?
    Yes No
  • Sporty, stylish, and fun to drive

    I needed an affordable car to commute to work. I was looking for a car that had good looks and was fun to drive. I found my 2010 BMW 328 I x-drive at a local dealership. I paid a little more than I wanted to, but it had low miles (61K) and was in great condition. So far, it’s been wonderful to drive.
    • Purchased a Used car
    • Used for Commuting
    • Does recommend this car
    Comfort 5.0
    Interior 5.0
    Performance 5.0
    Value 5.0
    Exterior 5.0
    Reliability 5.0
    2 people out of 2 found this review helpful. Did you?
    Yes No
  • Beautiful smooth ride

    The best car I have ever owned, drives like a beast, my favorite feature is the heated steering wheel option. I am now a BMW customer for life there is no going back.
    • Purchased a Used car
    • Used for Commuting
    • Does recommend this car
    Comfort 5.0
    Interior 5.0
    Performance 5.0
    Value 5.0
    Exterior 5.0
    Reliability 5.0
    0 people out of 0 found this review helpful. Did you?
    Yes No
  • The xxxxtiest car I’ve owned

    I’ve spent over $15,000 on fixing this car to find out there’s a recall!!!! Valeo you’re looking at a lawsuit !! We are tired of poor quality parts and paying premium prices! Your quality is garbage! Stand behind your product; produce quality items!
    • Purchased a Used car
    • Used for Commuting
    • Does not recommend this car
    Comfort 1.0
    Interior 1.0
    Performance 1.0
    Value 1.0
    Exterior 2.0
    Reliability 1.0
    2 people out of 6 found this review helpful. Did you?
    Yes No
  • Hardtop convertible with power!

    Snug hardtop and flashy convertible with power and performance. It makes our work commute much more fun! Looking forward to many years of driving. Highly recommended
    • Purchased a Used car
    • Used for Commuting
    • Does recommend this car
    Comfort 5.0
    Interior 5.0
    Performance 5.0
    Value 5.0
    Exterior 5.0
    Reliability 5.0
    1 person out of 1 found this review helpful. Did you?
    Yes No
  • Reliable-handles well-super comfortable

    Plush interior quiet cabin, has power when needed! Super reliable car with very low maintenance costs. Lots of rear seating room and trunk space. Excellent mileage for a 6 cyl.
    • Purchased a New car
    • Used for Commuting
    • Does recommend this car
    Comfort 5.0
    Interior 5.0
    Performance 5.0
    Value 5.0
    Exterior 5.0
    Reliability 5.0
    0 people out of 0 found this review helpful. Did you?
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  • I'm really happy with this car!

    I have had this BMW for two years now. It's not a performance car but a very nice convertible to drive around. Extended warranty took care of back ball bearing repair. Otherwise I have only had regular maintenance like new tires. I'm really happy with the car. A push of a button and I have a convertible. Over 300 days a year to enjoy it in New Mexico!
    • Purchased a Used car
    • Used for Commuting
    • Does recommend this car
    Comfort 5.0
    Interior 5.0
    Performance 4.0
    Value 5.0
    Exterior 5.0
    Reliability 5.0
    1 person out of 1 found this review helpful. Did you?
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  • Car is very reliable .

    Car had no any accidents or repairs. This car met all my needs. I took very good care of this car , it was parked in the garage all these years .
    • Purchased a Used car
    • Used for Transporting family
    • Does recommend this car
    Comfort 5.0
    Interior 5.0
    Performance 5.0
    Value 5.0
    Exterior 5.0
    Reliability 5.0
    1 person out of 1 found this review helpful. Did you?
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FAQ

What trim levels are available for the 2010 BMW 328?

The 2010 BMW 328 is available in 2 trim levels:

  • 328i (9 styles)
  • 328i xDrive (5 styles)

What is the MPG of the 2010 BMW 328?

The 2010 BMW 328 offers up to 18 MPG in city driving and 28 MPG on the highway. These figures are based on EPA mileage ratings and are for comparison purposes only. The actual mileage will vary depending on vehicle options, trim level, driving conditions, driving habits, vehicle maintenance, and other factors.

What are some similar vehicles and competitors of the 2010 BMW 328?

The 2010 BMW 328 compares to and/or competes against the following vehicles:

Is the 2010 BMW 328 reliable?

The 2010 BMW 328 has an average reliability rating of 4.2 out of 5 according to cars.com consumers. Find real-world reliability insights within consumer reviews from 2010 BMW 328 owners.

Is the 2010 BMW 328 a good Sedan?

Below are the cars.com consumers ratings for the 2010 BMW 328. 88.7% of drivers recommend this vehicle.

4.4 / 5
Based on 62 reviews
  • Comfort: 4.3
  • Interior: 4.2
  • Performance: 4.6
  • Value: 4.2
  • Exterior: 4.6
  • Reliability: 4.2

BMW 328 history

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