New cars for sale near Appleton, WI

Every employee was knowledgeable and personable, making the experience very good. Process was easy for trade in, and pricing was great. The team I had worked late to accommodate my schedule.

Bought this truck new. I’ve put 3500 miles on it and it rides really comfortably. I went from an AT4 with dead lifters to this. I love this truck and I have not towed with it but the max I’m towing is 6,000 so that should not be an issue.

I am very happy with my purchase. I already owned a 2018 CX-5 and it never gave me any problems so I had no qualms about purchasing another Mazda. I went with the CX-50 Turbo Premium Plus for the horsepower and the extra perks (i.e. automatic folding mirrors, and I like that the side mirrors also turn down to see the curb when parking, front AND rear cameras, panoramic sun/moonroof, speed display in windshield, heated and ventilated cooling seats, and a 12-speaker Bose Stereo system). I love the extra power of the Turbocharged engine that my CX-5 doesn't have. The things I don't care for: 1) the retractable cargo cover (a $250 addl charge) doesn't attack to the lift (like my CX-5 does. It's much more convenient if it's attached so there's no pulling it out each time you need to put something in the trunk; 2) I don't like that I have to turn off the automatic shut off of the engine at stops and that I have to turn it off every time I get in the car. I'd like there to be an option to turn it off indefinitely unless and until I want to turn it on; 3) I would also love it if the driver and front passenger seats raised a bit higher. I'm not short but I would feel more comfortable if the seat height lifted another couple of inches. Overall, I really love my car. The steering is tight and the ride is more comfortable than I expected, and the inside of the cab is quiet and the stereo is premium. The seats are attractive with the light colored stitching to accent the seats. Because of all the features in my model, I got a lot of bang for my buck as opposed to a more expensive car costing $20K more for all the same features with Mazda reliability as well as more reasonable/affordable maintenance costs. I had a BMW several years ago and, once out of warranty, the maintenance is ridiculously costly. Additionally, the service department at the dealership where I purchased my car is top notch and the transparency for maintenance is appreciated! In the last 7 years of owning a Mazda, I have never had a bad experience.

Very pleased with the roominess and performance of this vehicle. The Kia warranty can't be beat. Only downside is the some of the newer options are not available.

After totaling my car in the first snowfall of the year, I had to find another car quickly. In emailing area dealers, Bergstrom was the most responsive. Jordan helped me purchase a loaded Subaru Impreza. The whole team was great to work with!

Very easy and smooth buying process, Jeremy did a great job explaining how everything worked and showed me all the features of the car, he spent enough time with me that I understood everything well.

I have been going to Bergstrom Subaru for the last 4 years. They have always given me exceptional service. But recently I want to call out for my Service Advisor Shane Nelson for exceptional service. I had a problem with my steering column controls and he worked with the mechanic to provide a solution. This was an example of going above and beyond to help a customer. Great job Shane and crew! NJS

We made arrangements to go view a 4Runner for sale one night in February 2021. Upon arrival, the vehicle was outside, warming up, as it was winter. The salesman, Joel Miller, was polite, courteous, and friendly. There was no pressure ever felt in our dealings with him. We were able to go for a test-drive, and upon our return, he even pulled the vehicle into a well-lit and heated delivery area for a more comfortable closer inspection of the vehicle. Joel answered all of our questions, and was a pleasure to work with. I forsee us going back this fall when we are ready to purchase.

Fast easy everything was laid out and easily understood Mike had the vehicle clean and perfect for us to pick-up and ran us through settings and other items we could adjust later

Last November I drove my 2018 Outback Premium (which I loved) to the local dealer to test drive a 2025 Limited XT and get the complimentary $50 Visa card they were promoting at the time, and ended up driving back in the new XT. Following are my impressions after 10 months of ownership. We're big fans of Subaru's safety tech. My wife's car is a 2023 Forester, and the Reverse Automatic Braking has saved her from at least one accident. Her previous car was a 2021 Hyundai Tucson, and its reverse sensors seemed like they never worked. If safety is a priority, you won't find many manufacturers that beat Subaru (same for their all wheel drive system). The newer generation EyeSight system is superior to the 2018's. I would commonly turn off the Pre-Collision Braking on the 2018 (which was easy with the physical switch unlike the virtual switch accessible only through the head unit on the 2025) since I found it to be oversensitive when I was following someone making a right turn. The 2018 would prematurely brake which I feared could lead to being rear ended. My 2025 does not have the same issue, and while it has given me a blinking/beeping warning in the dash display in similar situations, it has not started actually braking like the 2018. For me, I have found I only get warnings from the car when my driving actually warrants it. The extra power of the 2.4L turbo (XT) was a big selling point, although I feel it's not mated to the CVT as well as the non-turbo 2.5L. There is noticeable throttle lag with the XT which you have to get used to, but man, it really moves after that momentary lag. I never found my 2018 non-turbo to be underpowered, but I definitely love the extra punch of the turbo. One of my biggest hesitancies with the 2025 was all the touchscreen buttons/menus of the head unit, but the joy of driving the car has softened my annoyance. Since I don't feel the need to shut off any safety features, I never have to look for them in the head unit menus. When I start the car, I only turn off the auto start/stop with the dedicated button at the bottom of the screen and wait the usual 20-30 seconds for the head unit to fully boot up giving the turbo/engine time to get lubricated before I put her into drive. I'm a big fan of wireless Android Auto and have found it to be very stable (and much better than the wireless dongles I tried with the 2018). I use the automatic climate control 99% of the time, so I don't miss the physical buttons and knobs in the dash (all I need are temperature up/down which ARE physical buttons). It's a great cruising vehicle with a great ride, and I look forward to packing the family inside for extended road trips. I'm happy we have the last year of the "wagon" generation of Outbacks and plan to keep it for many enjoyable miles.

Very attractive car handles beautifully all the features are easy to operate and easy to learn.This is my second Genesis and I highly recommend it to anyone looking to purchase a luxury vehicle.

I love my new KIA K5. The buying process was easy, the service professional. I look forward to working with Bergstrom in the future.

SX Prestige advertised as higher end SUV, but missing the luxury touches. HUD display needs to be larger for those of us with old eyes. Needs more illumination inside, can't see cup holders at night without using overhead lights. Need to add dash storage like Toyota GH for cell phones, etc. Could easily be designed under screen. Need to have 3rd and 2nd row seats electrified for ease of lowering. Should add massage seats and leg extender for driver. Great hidey hole space in rear for groceries or items you want to hide in parking lots.

The service team at Clintonville Motors was able to repair my car in a very short period of time. The quality of their repairs is very good and they seem to have fixed the problem. I will be a returning customer.

With about 3500 miles at this point, the Broco has been a great vehicle. Very reliable and enjoyable to drive. It is the Outer Banks trim package which provides a good level of options. The V6 provides good performance.

I experienced friendly service and good follow from at this dealer. Even though I have not purchased the vehicle yet... I will be back soon.

Bought my used Subaru from "Fuzzy Bill" in 2015. Went very well. Still have the car today with 185,000 miles on it (2005 Outback) - ready to buy newer car now.

This is our third Outback. Seats could be better. Sit in a VW or Volvo and you'll see how they could be improved. Window buttons should located in a place where a dog can't stem on them. They moved the heated seat buttons. Our dog no longer steps on those.

A huge shout out to Chris Banovich at Bergstrom automotive “Hyundai” - he was absolutely amazing, professional and kind. He was never pushy, he listened to what we needed/wanted and answered all of our questions. (He was also funny) 😄 Chris followed up this morning with us as he said he would. He was very efficient with the sale of our daughter’s first car. We could not be happier. Great job, Chris and Bergstrom. We will be back when we need another vehicle. Excellent customer service!

The 2025 Nissan Pathfinder feels like the kind of SUV that’s built for everyday life with the family. It’s spacious, comfortable, and gives you peace of mind with all the safety tech it comes standard with. The V6 has enough power to confidently get up to speed. If what you want is a dependable, family-focused midsize SUV that balances comfort, capability, and value, the Pathfinder is a solid choice.

Happy that they were able to help with my less than perfect credit. Also, they offered a very friendly environment and a simple process. Now I have my new Equinox on the road and the payments are very affordable.

While I admit service in the past has been slow, They have brought in a whole new managment team for both service and sales. My most recent experiences here have been nothing short of awesome. They staff is friendly and you can tell they genuinely want to be there. I will keep coming back.