Jaguar

Jaguar is a storied British luxury brand with a reputation for stylish, sporty vehicles that are entertaining to drive no matter the body style.

In recent years, however, the brand has struggled to find a compelling identity, and sales have suffered. After the recent discontinuations of the XF mid-size sports sedan, two-seat F-Type sports car, E-Pace subcompact SUV and I-Pace all-electric vehicle, the lineup is down to a single model: the F-Pace compact SUV.

Jaguar is in the midst of a high-stakes reinvention as an all-electric brand. The inaugural vehicle of the marque’s relaunch is slated to be a four-door grand-touring sedan built on a new JEA (Jaguar Electric Architecture) platform and wearing radical styling based on the controversial Type 00 concept car that debuted in December 2024.

Jaguar is headquartered in Coventry, England, but is owned by India's Tata Motors.