New cars for sale near Fitchburg, WI

Can't recommend this dealership enough. Everything from my salesperson (David) to paperwork was great. Very professional and understanding. If you're looking for a Toyota, look no further!

I scheduled a battery replacement the same morning of my repair. They were able to make the repairs within 1/2 hour, and I was on my way!

My 2026 Buick Envista is a delight to operate. I love the heated steering wheel and heated and cooling seats. The slick dash board is easy to read. The trunk lid has three choices for the distance the lid will rise when opened so I can set it to open safely in my garage. I like the blue stitching on the inside doors and seats. It matches perfectly with the Aquamarine Blue Metallic outside color. The ability to start the car from the outside is another favorite feature. The back seat passengers are comfortable. I thank the designers and give this new car 5 plus stars. I am very happy with my selection.

I used John Bridgman to buy a used Accord. The transaction was actually rather enjoyable. I was apprehensive buying from a dealer other than Honda but quickly realized that these people are fair to deal with. The dealer finance rep treated me good too. He explained the optional warranty and it makes a lot of sense to me so I am covered for the power train stuff until I hit 125,000 miles. That'll take me years. I endorse John.

Design of the steering wheel is really dumb. Bottom center of steering wheel is completely unusable. I prefer an open bottom design like the 2026 Kia Sportage. Other than that one flaw, the Palisade is great, in my humble opinion.

I had a quick and easy car buying experience! Tyler was very professional

This vehicle is 3.0 Duramax engine. By all means it is a wonderful engine. The internet is reporting problems with it. Although I have not had a problem I am concerned. Super cruise is awesome. GM must resolve any issues because this is by all means the best vehicle on the market right now.

Just bought a 2002 Mazda 626 LX. Had DJ as my salesman and he was great. He was informative about the cars he showed me and picked the perfect car for my budget and the situation I was using it for. Came and looked at a car on a saturday, filled out the paper work on monday, and drove away with it on tuesday. Gave me a good price for the car and trade in, and even agreed to give me a new radio deck for my car so i could have a aux port for no extra cost.

This is my first Subaru. So far I love it. We will be taking it on a 300+ mile trip this weekend and it will be the real test!

We had some maintenance work done on our Odyssey, and Cheryl took amazing care of us. Some of the parts they needed wouldn't be available until the next day, so the van had to stay an additional night. After the van was completed, Cheryl came in on her day off to complete some of the paperwork to finish our visit. After we decided that we could leave the van an additional night and pick it up the next morning instead, Cheryl offered, quite literally, to go out of her way to pick me up on her way in to work so I didn't need to bring the family out on a cold morning. I've been very pleased with all my visits to Wilde East Towne Honda--top-notch service, great customer care, and wonderful amenities while waiting. And now, Cheryl's willingness to go above and beyond her responsibilities to help the customer only further affirm that we will be keeping our business with Wilde East Towne for years to come!

I have bought 4 vehicles from Russ Darrow, three from this dealership. You can’t beat them anywhere else! They are fair and truly listen to your needs.

Great car. I also have a 2018 with 100K plus miles that has had zero problems. Comfortable, good. fuel economy and can haul a lot of stuff.

After having a very rough experience with the last dealership, Johnny and Ed made this a walk in the park. Car buying is always something I like to avoid but after this time, I will be sure to spread the word, this IS the dealership when looking for a new vehicle.

I purchased my Santa Fe from Dickson city Hyundai about a month ago I love everything about it so far. Very roomy. The 3rd row is great for the extra passengers but also when it’s down the trunk is huge. Love the dashboard and screen. Back up camera is great. Very safe reliable vehicle for my family with tons of personalization and tons of safety features. It’s luxurious without the heavy price tag.

Appreciate our salesman taking the time to explain the trim level differences and cost comparison between Tellurides.

We bought our 2026 Kia Sorento SX in Sept. 2025. It is equipped with a 2.5-liter, turbo charged engine. We really liked the exterior look of the Sorento. The interior is nicely appointed and comfortable. The engine produces 280 HP, so there is plenty of power when you need it. We are still getting used to the Dual Clutch transmission. It has different characteristics than automatic transmissions in previous vehicles we have owned. The Sorento is comfortable to drive, but there is a lack of road feel that we had to get used to. The dual use toggle switch that controls the climate system and infotainment system can be confusing. We also find there is excessive wind noise when going faster than 40 MPH. In the first 3000 miles we have driven the Sorento, we have one recall for a software problem, and we experienced a dead battery with no apparent cause. Overall, we like the Sorento, but we are concerned about its long-term reliability.

Mike, the service shop's manager, is one of the most strait forward, honest, customer service based people I've ever come across. I came in for a simple oil change and was in and out quickly. I had questions and he had no problem taking time out of his day to help me. Thanks again!

Love the look and performance of the new Outback model. Easy to drive with great features that makes the base package seem higher end. Great car for bad weather.

Great service, everyone was very accommodating and patient with me. They took the time to make sure I understood everything from the car and all its features to my maintenance options and finance options. Made the process very relaxed and enjoyable.

I have owned the Ford and GMC over the last 4 years. I purchased the 2026 Ram and was pleasantly surprised about the truck. Rides smoother, shifts better and preforms better than the other 2 rivals that I have owned. This truck has the straight 6 (Hurricane) that preforms better than the 5.0 Ford or the 3.0L diesel in the GMC. Smooth running with the best shifting 8 speed I have ever owned. Even better than my wife's Lexus. This truck even looks better than the other 2 rivals. Standard with heated seats and steering wheel, sliding back window, 12" screen and storage compartments in back floor board. Only only regret, I did not try the Ram earlier.

Jonathan was extremely helpful. Seamless buying experience, very informative sales pitch but not pushy at all.

This dealership is the best, we buy all our vehicles, personal and business. in my recent experience, my car battery died at work. Called the dealership, they came to my work and gave it a jump, followed me to the dealership and installed a new battery. The whole process from the time I called to the time I left the dealership was just under 1 hour. Highly Recommend!

We have only had this Enclave for a few weeks, so I won't give it a full 5 stars, pending another 2-3 months of use. I do, however love many things about this suv. I love the size of it, not much difference between it and a higher priced Tahoe or Yukon, not comparing it to them, overall, but just on the physical available cargo room. I love the standard features, the exterior styling, the ride quality and even though it's only a 4 cylinder, it's surprisingly quick and responsive. I haven't noticed any noise from the engine inside the cab, as other owners have mentioned. The paint quality is great, as well as the overall build, time will tell. The interior and 30" diagonal driver's info screen is awesome. All three rows have some form of power, which is cool, too. We currently have a 23' model Buick Envision, with 50k miles and no issues, so I am expecting trouble-free ownership for years to come.

Sought out our salesman from a previous purchase, Mike Glowacki. Appreciate is non pressure attitude and is trustworthy. Both visits were great experiences. Would reccomend Russ Darrow to anyone.

They always treat you like an honored guest. They know my vehicles history and any recalls are taken care of while the oil is changed. And a wash is given with every service!

Great sales person. Very knowledgeable and direct, no games. Quick transaction, found the truck we were looking for and it was ready the next day. Will definitely go back.

Easy purchase experience, would recommend to anyone looking for a new car. Everyone there was friendly and made the whole process as smooth as possible

Very easy to work with and I had a good test drive. Salesman Bob was very helpful.

I've been coming here for years for service, and recently traded in my Subaru.

Josef was a pleasure to work with! Easy and efficient!

My 2024 Chevy Silverado LTZ provides a deluxe large SUV interior and a standard (short) tuck bed all in one vehicle. It is loaded with features to make it look and operate very well, and it provides mid 20's regular unleaded fuel mileage. The dynamic fuel management system combined with the 10 speed automatic transmission work together flawlessly to deliver smooth power without being able to realize what gear or how many cylinders the powertrain is using at any given time.