Serra Traverse City

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(28 reviews)

A dealership’s rating is calculated by averaging its lifetime reviews.

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David Gilbert top notch salesman

I have purchased 3 cars from David Gilbert. He's always willing to go the extra mile to find a great car at a great price. I highly recommend him to any and all friends and family looking for a new or used car.


A pleasant experience!

A pleasant experience! They seemed to care about making sure I understood everything before I signed. Didn't feel rushed. Very efficient with financing. Would buy from them again.


It was a great experience!

It was a great experience. The paperwork took almost no time. I drove in from out of town to pick it up so a quick transaction was critical. My sales rep Zak and Serra delivered.


Best service visit ever!

David, You were exceptional in every aspect of my customer visit. You were professional, courteous and knowledgeable throughout my visit and made this experience one of the very best I've ever had when bringing my car in to a dealership for service. As we just relocated here, what a wonderful, positive welcome for our family to Traverse City! You rock David - Thank you! George and family


Unprofessional, rude, and untruthful

I bought a used car from a private seller that needed to be towed to Serra to have a key fob programmed. The service manager stated that it would be an easy task and a flat fee. Nearly $1,000 later, the car was running and ready for pickup. The tech needed to remove the steering column to address some corroded wires. Less than 20 miles after I left the dealership, the car's electrical started on fire in the exact location the tech was working. I called and texted Serra to remedy the issue. The service manager stated it was sent to "management to address". No response from management caused me to file a claim with the BBB. Jerry from Serra tried to state the car "needed things", but aside from brakes, I am still not sure what it needed. The bottom line is that the tech misplaced, crossed, or did not cap wiring properly causing the electrical to catch fire. Here is the response from Jerry Zezulka, the executive manager at Serra: "We do not accept any liability for the decisions and actions of this customer and therefore we respectfully ask that this Case be closed immediately. Should the customer not be satisfied with this response, please note that we will no longer rebut this Case as it is a total waste and inefficient use of our time."... How is that for customer service?


Best experience I have ever had.

My experience was quick and easy, as all the paperwork was pretty much completed by the time we came to pick up the vehicle. Sean was courteous and very helpful. He took time to show me all of special details of my car. Even helping pair my phone. He did a great job!


Enjoyed purchasing a car from Angel

Really friendly and helpful and I feel she cares about coming through for. I also very much like communicating over text and she had great prompt responses. Angel has been great.


Amazing Experience at Serra

James Scarbrough and the entire team at Serra was super. James was very knowledgeable and great about sharing information before my visit. While onsite he made the whole process super easy and relaxed. Instead of being a kind of intimidating process it was actually kind of fun and I drove off in a CPO Volvo that I felt great about. The whole experience was excellent!


Stay away.

Bait and switch on price. Told me to read the fine print. I bought elsewhere and now they keep calling me. Old school used car sales technique, get real it’s 2021.


Not real happy

Purchased a use car. And out of the 2 weeks of purchasing, it has been in the shop more then I’ve driven it. Just horrible that they can’t even sell a working vehicle. Never again would I go there again. Never

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