Serra Traverse City


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(46 reviews)

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My car looked like new when I it was delivered back to

My car looked like new when I it was delivered back to me. It was amazing. I loved it. I had a short window to get it serviced and you made it happen. Thank you!


Awesome people and dealership

Outstanding salesman. Did a great job helping us setting up a test drive. Also spot on setting up all the paperwork to purchase the vehicle. Easiest car I have ever bought in and out in about 15 to 20 minutes. I highly recommend serra of traverse city I have bought 2 vehicles there and have had several friends buy from them also and it’s always a pleasure doing business with them.


Quick, easy, courteous

David G. Was very helpful with my buying experience. I had about an hour to look before leaving town due to work. After finding a vehicle I liked, David offered to hold it for me until I returned at the end of the week. While I was gone, David transferred by insurance and registration from my old vehicle. Picking up the vehicle took less than 15 min. The whole process was very low pressure and easy going.


Go see Zak

Zak at Serra is great! I would recommend him to anyone and trust that he would provide great service! 10 out of ten! Will be going back to him for future purchases



Excellent customer service! Friendly and professional, they quickly got me into a new vehicle and I traded in my old one, it's so much better


Outstanding maintenance service

I actually purchased my vehicle in California a year before moving home to Michigan. Heather Bell has been my service advisor at Serra and has done an outstanding job...returns calls promptly, scheduling was easy, no trying to sell me a more expensive "package" of services beyond what I wanted. Once at the dealer, she provided an accurate estimate of the time required and followed up with an update while the service was being performed.


Great Buying Experience

Mike, as I know him, sensed that I had my own process for buying a car. I had the challenge of which of the Volvo SUV models would suit me best. Mike walked me through the various models and accessory packages. That took a couple of visits. In between I did some additional research. I spent some time just sitting in different models. Then we did some test drives. I wanted to feel the difference in size and weight. Once I decided on the car I wanted, Mike spent an afternoon going everything I needed to know. I made my own arrangements for financing and the dealership did all the paperwork. It was a great buying experience.


Happy Girl!!!

This purchase was my first time at a dealership. It was very overwhelming. I was extremely thankful to be working with Marc he made the whole process so much more relaxed. Thanks so much!! Have a great weekend with your family camping!!


Great Shop, will be returning

Awesome customer service, Heather was extremely helpful and efficient in getting everything sorted out with my car and getting it back to me as quickly as she could!



More like meeting up with a friend than buying a vehicle, awesome folk's. Great inventory of new, certified used, or pre owned used. Check them out.

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