New cars for sale near Appleton, WI

Hue was fantastic, very responsive and took the time to answer all questions. We never felt pressured or rushed to make a decision. Hue worked with us to find a car as we are over 4 hours away form the dealership. Hue went out and took specific photos of the vehicle for us. Highly recommend Hue and the dealership.

I absolutely love my new Kia Sorento! It has so many safety features that I actually am saving money on my car insurance with a brand new car! It drives smooth and is just the right size! One feature I didn’t get but would have liked is seat memory but if I don’t let my husband drive, I don’t have to worry about it! Lol 😂 I also wish the head rest were adjustable forward and back. I can’t seem to get my seat comfortable for my back and I’m a bit on the shorter side so the headrest hits a weird spot if I have the seat where I need it for my back. Bad back problems 🙄

Came in for oil change.service advisor caily.service was great best oil change I ever had.

Bought this new hybrid car a few weeks ago and going on first long distance drive, 2k miles, soon. So far we love this car. The looks and performance have been what we hoped for. Gas mileage is not max yet, but it is still breaking in. There are a lot of electronics to learn how to use and I read and watch YouTube for more info. Looking forward to really driving this long distance.

Great dealership! Fantastic customer service. Nice to have a reputable dealership in Green Bay. Bergstrom is horrible and will never get my business. Glad we have Gandrud!

It’s very spacious. I love All the amenities. My vehicle is black with crystals in the paint. Interior black leather, rims are black with heated seats in the front and rear

Staff was very helpful . They explained what was needed and how much it would cost.

A "baby Lexus" without the ostentatious label. Everything about this car is "just right," from the slightly higher stance to the elegance of the Nightshade edition. Beautiful, functional, reliable, and economical.

Issac, the Nissan technician, was so helpful! He maintained excellent communication with me through the whole process of obtaining approval from the warranty company to cover the cost of a new transmission. The process took a few weeks during which he was calm and courteous through it all which helped me so much! We didn't purchase the vehicle at Bergstrom, but were treated with such respect! Thank you!

Love my new 2026 Hyundai Tucson with all the great safety features and driver assist warnings. The car is roomy and plenty of room for 5 adults. My favorite feature is the remote start, warming up my car in the winter.

Just a note to highly recommend the Bergstrom service specifically Nissan Dealership and the beautiful work the body shop does. My last two SUV’s are the Nissan Rogue. All the service visits have been great. Also we had an accident and brought our 2020 Rogue for repair and Jake and Jay Lee were awesome. I highly recommend Bergstrom on Victory Lane. Gary Soffa

Purchased the car new and all went well.Two weeks in the fuel pump had to be replaced.Apparently the dealership that replaced it had replaced the same part with the same problem.There was an alert in the service department.

A huge shout out to Chris Banovich at Bergstrom automotive “Hyundai” - he was absolutely amazing, professional and kind. He was never pushy, he listened to what we needed/wanted and answered all of our questions. (He was also funny) 😄 Chris followed up this morning with us as he said he would. He was very efficient with the sale of our daughter’s first car. We could not be happier. Great job, Chris and Bergstrom. We will be back when we need another vehicle. Excellent customer service!

To Whom It May Concern, I’m writing to share my sincere appreciation for Chris Gomes, General Manager of Bergstrom Hyundai Green Bay (formerly Broadway Hyundai), and his entire phenomenal team. I just completed my 10th vehicle transaction with them — and once again, they exceeded all expectations. From the moment I walked through the doors of their beautiful new facility, I was met with kindness, professionalism, and genuine care. This most recent purchase — my brand new 2025 Hyundai Ioniq 5 Limited Edition— has been nothing short of amazing, and the entire experience was smooth, exciting, and refreshingly honest. A special and heartfelt thank you to: Chris Gomes – His leadership is the heart of this dealership. Chris leads by example, with unmatched integrity, warmth, and an unwavering dedication to his customers. His team reflects his high standards, and it's no wonder this dealership continues to thrive under his direction. Angie, the incredible Sales Manager – Her transparency, professionalism, and genuine care made a huge difference. She made sure everything was handled efficiently and with kindness — adding a personal touch that truly made me feel valued and respected. Zach, my awesome sales advisor – Knowledgeable, friendly, and respectful. Zach made the entire sales process as always smooth and enjoyable, without a hint of pressure. Jose, who went above and beyond during the vehicle delivery — walking me through every feature and function of the Ioniq 5’s advanced infotainment system. His detailed and patient walkthrough gave me the confidence to drive away knowing exactly what my new vehicle can do. This team isn't just good — they’re the best. I’ve worked with several dealerships over the years, and trust me when I say: no one compares to the team at Bergstrom Hyundai Green Bay. Even though I live in Appleton and have closer dealership options, including other Bergstrom locations, I choose to return to Green Bay time and time again. That’s how much trust and confidence I have in Chris Gomes and his team. They have earned my loyalty for life. To Tim Bergstrom (CE0 and President of Bergstrom Auto), thank you for building a company culture that empowers and supports leaders like Chris Gomes. He and his team deserve to be recognized, celebrated, and appreciated for the outstanding work they do — not just in sales, but in building long-lasting relationships with their customers. And as for new or future customers or if you have been in the market for a new or certified used vehicle for sime time now, I can't recommend Bergstrom Hyundai Green Bay enough. Ask for Chris, Angie, Zach, or Jose — and experience the best car-buying journey you’ve ever had. With deepest appreciation, Malek Oskoui Loyal 10-Time Customer | Appleton, WI

Brought my Grand Cherokee in for a routine oil change which was completed promptly. It turns out I was overcharged for labor. I paid my bill and left. Before I even noticed the error, I was contacted, apologized to and a check was issued. In the past, prior to Mike Delsart?s appointment to Service Manager, it would have been like pulling hens teeth to get an error corrected. Since Mike has been on the job, service has reached a significantly higher level of quality. And, if there is a problem, Mike is always easily accessible to the customer to step in and solve the issue to our mutual satisfaction. Prior to Mike, things were bad and I was moving on to another dealership. His customer care brought me back and has me firmly grounded in the Gandrud customer base.

I love my grand cherokee, its perfect for me and my family its so spacious, comfortable, and so smooth to drive. I really recommend it.

I used the shuttle service after dropping my car off for an oil change. Doug the driver went above and beyond with the drive home. I forgot my keys at the dealership. He was understanding and very friendly. Excellent service. He was wonderful.

Best vehicle I have ever purchased. The ride, handling, power, performance, comfort and even fuel economy is impressive. Now I get what the big deal is about BMW's

The Appleton service department always make me feel like they appreciate my business. The facility is spotless. Great waiting room and great care for my vehicle. Employees are always friendly.

Brought my car because the mudflap was coming off. They said they had to order one and then the parts guy or service said I can get it up on a rack right now. He took a look at it and he was able to put on a quick fix to it and it was all done. Thank you and you know what they didn’t charge me a penny, but I always go to them. Good old-fashioned service

My review is to comment on stellar service I receive EVERY TIME I bring my SantaFe in for work. Adam is our most frequent consultant and he is amazing! Great communication, kind and incredibly honest. The other day I stopped in without an appt and he wasn’t in. Fortunate for me, I encountered Lainey and in turn Caleb in service who graciously looked at my tires. They both were also great communicators, kind and accommodating! While people are so inclined to complain when there’s a problem, they often don’t compliment. These three set the bar high!

Everything on the repair went great, very happy. Thank You. Also, looking at a new 2024 Mitsubishi Eclipse Cross, during the repair, may buy a new one. Thank You.

Dorsch Kia was the most consistent when i needed a response. I did not do business because another dealer had free oil changes. I would like to add that if that sales pitch wasn’t there I would have given Dorsch my business.

There is quite a bit to love about my 2025 Kia Sorento X Line. Great features, decent size navigation screen. However, I find the seat to be a bit uncomfortable due to the edging on the back of the seat with how it is curved. Also, I’m not sure exactly how long the paint job will last as my salesman did mention it’s not the best. My dealership wiped it clean instead of actually washing it before I took possession of it and this caused swirl marks all over it!

I love my new KIA K5. The buying process was easy, the service professional. I look forward to working with Bergstrom in the future.