New and Used 2020 Subaru Forester for Sale in North Reading, MA

Dealership is well organized and staffed. Service representative exceeded my expectations in communications and service Liason skills and knowledge (Will). Service performed was extensive-all necessary- vehicle seems to run like new. In the event I have any follow on or subsequent concerns or issues I’m confident that they will be professionally addressed and corrected as necessary.

Will is a delight. Makes service an easy process. Explains thoroughly. Most helpful in outlining options Can’t say enough good things about him as well as cashier

I always take my 2017 Subaru crosstrek to IRA Subaru in Danvers for routine maintenance. They are the best. Great service and nice waiting room. Ask for Will Hernandez he is an excellent service consultant!

I had leased a car from Ira Subaru in 2014 and it was a wonderful experience ! I had remembered Mike Garabedian the GM. He is kind, fair and really listens to the customer. A real professional. Last week I went back to Ira Subaru to buy a used car and Maria was my Sales woman. Maria worked very hard to get me the car I loved. She is tenancious and I believe the best car Salesperson I have ever had. The car was delivered in pristine condition and a few minor things I had requested were completed and I am beyond happy. Thank you Maria, Mike and Ira Team

I recently purchased a 2016 Crosstrek from Ira Subaru and must say that my saleperson Maria was outstanding. She was very knowledgeable about the vehicle and went above and beyond to make sure everything was to my satisfaction from sale purchase to delivery of my vehicle. I would highly recommend Maria to anyone looking to purchase a Subaru from Ira, if you want excellent customer service. I would also like to commend Jim the Sales Manager for the excellent customer service I received from him. Thank you both for an easy and pleasant car purchase.

Michael Branco did an excellent job with my 2009 Subaru Legacy. I could not be happier with the service I received here today. Will recommend.

We had found the car we wanted, but dreaded the prospect of the arduous tasks of paper-signing, negotiating, and financing. Maria made it all fun and as easy as it could be. She is a delightful person who is meticulous about explaining and covering all aspects of the process and information about the car in a charming and understandable way. She was open to any questions and always accommodating. She made us feel like we were her most important clients. I would highly recommend her. Oh-and the car? Love my Legacy!

Jason, who took care of the paperwork and set my car up for the oil change, was extremely friendly. I also liked the dog humane society being present With gift bags for dogs.

I'm very happy with my new car from IRA Subaru. Amazing deal. Maria (saleswoman) is great. The buying process went smooth and clear. The finance guy and the manager are great too. I love my car. Thanks.

Will is amazing! He is always so helpful and goes above and beyond. He was very detailed about my services every step of the way and ensured I understood what was going on.

promptly met when I arrived for my appointment, my service was discussed and the time it was to be done was accurate, Service Rep went over my bill and my car was washed when I picked it up

I purchased a Forester in RI after an exhaustive study of reviews on the "best snow cars". I was initially shocked by the maintenance cost and disappointed in the quality of service I was receiving. I was let down by 2 dealerships before deciding to become an educated consumer. I read many online reviews before scheduling the next big service appointment even though I was concerned that reviews can be skewed or unreliable. Two dealership service departments in MA, NH, RI climbed to the top of my review scale. AutoFair ranked No 1 and Patrick No 2 when I filtered online reviews through my own quality criteria and weight factors... (Yes... I'm an engineer with 35 years of service). Once my first visit at AutoFair was completed, I revisited my review table (Pugh Matrix) and AutoFair has climbed even higher. I do not want to mislead anyone about cost, though. Pricing was NOT one of my evaluation criteria because I have resigned to the fact that Subaru service prices sizzle everywhere. I will also caution that techs can be absent-minded or "miss a spot" under pressure, like everyone else. In this case, the mishap was that I was pulled over by a cop outside the dealership because I was driving away on a flat tire (nobody noticed it while replacing 4 brakes and rotors). Please feel free to ask "how many engineers does it take..." because I was equally guilty. How silly of me to drive away, turn on the radio, and drown out the thumping noise of a flat tire. Most importantly: The front desk managers, as well as the techs were courteous and personable. Being too old and impatient to stay seated for long, I paced back and forth (like an expectant father in a waiting room) in front of the service desk watching the maintenance process through the glass wall. I was often in the way but nobody lost their patience or their smile. OK... maybe a salesman pointed me twice to the coffee machine in the waiting room. Neither the mechanics nor the managers tried to sell unnecessary work to me. I was extremely happy NOT to get a lecture on "recommended" service or materials intended to inflate bills. I showed up 95 minutes before my appointment time, and nobody tried to "correct me" or to protest that I was messing up their scheduling software. Even though they respected customers with earlier appointment times, they also drove mine in a bay and a mechanic who was winterizing cars also found time to make progress on mine. At the end, I left 60 minutes earlier than expected. I can testify that my experience was great and that I look forward to socializing again with the two coordinators and the mechanic I met. Nice people that treat customers with respect. I am going back, and I have already pre-paid for a package of 4 oil changes through their Service Rewards Program.

I was looking for a Subaru Forester to replace my 10 year old vehicle and chose Autofair for the close proximity to where I live. I was greeted by Serg Orlov when I arrived and he asked what he could help me with. I told him I wanted a new Forester and that I had researched the car models and options and knew what I wanted. I told him I wanted to drive one first and go to my home to ensure it fit in my garage which he happily obliged. Once we returned we went over all the packages of options and he searched for what I wanted. I wanted a blue one and that was nonnegotiable. I knew that meant I may have to alter my options to suit their inventory and I was fine with that because a few items I had not decided on. We found a few and I chose the one that best suited my needs. I was able to get the car I wanted in the color I wanted and got it for a price I felt comfortable with. Serg was very nice to work with. He answered my questions and worked with me to find me the car I wanted. I would recommend the dealership and Serg. I was happy to not have to go around to other dealerships to find what I wanted. Everyone we worked with there was helpful and they seemed like a family that worked well together. I look forward to dealing with them for my service needs. After being a 5 time Saturn owner I was not looking forward to having to negotiate to get what I wanted (at Saturn everyone paid the same price for the same car and options so buying was easy and less stressful). Serg made it a wonderful buying experience.

After a couple of lousy experiences with Subaru dealers in the Metro Boston area I drove 50 minutes to Autofair and after some some reasonable time of negotiation purchased an Outback from them. I worked with Serg O and Tony N and found them to be good to deal with. I did quite a lot of research in the lead up to buying the car and spoke with eight dealerships. I was happy with the price and have so far been impressed with Serg's post sale follow up. Autofair are well worth the drive from Boston to the 'frozen north':-)

I was in contact with 7 Subaru dealers. 3 dealers agreed with my offer, without a remote starter ($450 option). Not only did Autofair say yes, but they installed it the same day on the car that I wanted. Alvin, the sales rep, was very knowledgeable and helpful about my Outback Limited purchase. His manager, Roscoe, was instrumental in negotiating the final deal. I am very excited about this beautiful, loaded, brand new Outback!

I had a great experience with Town Fair Subaru. When they realized that I was not happy with my first choice they quickly acted to make sure I would purchase a car that I wanted. ..2016 Legacy. Because I referred my roommate ... I am now waiting for a 100 dollar cash gift!! Yes she bought a Subaru Outback😊

I heard about Autofair Subaru from a friend that lives in New Hampshire. I was an owner of a 2009 Toyota Corolla LE and Living in New England the winters can be rough. I spent the past 6 years slipping and sliding all over the road. My friend has a 2014 Subaru Outback and was telling me about the AWD and how it has helped him through some rough storms and ice. After hearing many of the same stories I decided to get myself an AWD. I visited Subaru of Plaistow and was greeted by Dave and he was very informative and friendly. I also, found out he was a military veteran like myself which explained his professionalism and passion for his job. I ended up purchasing a 2017 Subaru Legacy Sport with the Eyesight kit addition. The car practically drives itself. It is a very smooth ride and looks very sporty, but not overly sporty. I also, had the pleasure of meeting one of the GM's Don McEwen. He was very friendly as well and made me feel comfortable as we all know buying a car can be a bit nerve wrecking. Lol I didn't feel pressured to purchase my vehicle and they weren't trying to get me into a vehicle I didn't want. They made sure I got a vehicle that suited my needs and one that I would enjoy. Oh I forgot to mention that I am from Boston,Ma. The drive wasn't too bad and after all the positive feedback I got from other customers and the experience I had myself I would happily recommend going to Autofair Subaru of Plaistow.

Great experience! I went with the intention of test driving a Forester, Outback, and CR-V. Prior to my visit I was 99% positive that I would buy a Honda CR-V, but ultimately ended up purchasing a 2016 Outback because Jeremie was so fantastic. I am so happy that I went to AutoFair and got to work with Jeremie!

As a 25 year old female, this is the only dealership I have gone to out of my three cars that I feel has gone above and beyond for their customer! Ryan was great, he worked with me to find the right car at the right price with honesty. I also made all the guys stay past closing two times for my paperwork (which as a retail manager is a pain in the xxx and I appreciated it so much). I walked off the lot that day with papers signed for a brand new car when I was really just stopping around town to see if what my options were. I have had such bad experiences at other dealers, primarily Regan Ford which is now gone and owned by AutoFair. I love my Subaru Impreza and am so happy I stopped in and got to work with Ryan! They're the only shop I'll recommend.