Hyundai Genesis Coupe

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By the end of the first decade of the 2000s, Hyundai was truly a brand on the move, aggressively expanding into new market segments that it hadn’t competed in before. The launch of the Genesis sedan for 2009 was a push into the luxury sedan market, but the Hyundai Genesis Coupe that debuted the following model year took a different tack. It was not a luxury-focused vehicle, but a value-priced, rear-wheel-drive sports car designed to compete with models like the Ford Mustang, Chevrolet Camaro and Nissan 370Z. Hyundai had dabbled in sporty coupes before with the 1992-95 Scoupe and the 1997-2008 Tiburon, but the Genesis Coupe was a more focused effort that was aimed directly at enthusiast drivers. Though the Genesis Coupe sometimes felt like less than the sum of its parts when compared to established rivals, it was a respectable first effort that helped establish Hyundai as a credible maker of performance vehicles. The Genesis Coupe was discontinued after the 2016 model year, but the Genesis name lived on as a stand-alone luxury brand that launched for 2017. Hyundai’s high-performance vehicles are now grouped under the “N” sub-brand.