I never thought buying a car could be so painless.
April 3, 2018
As both a first-time and out-of-town customer of BMW of Nashville, I was understandably apprehensive - even concerned - about the process; Sales Representative John Bergeron made all the difference. Efficient, thoughtful, and totally accurate throughout the entire process, he could not have been more accommodating.
As a resident physician, I work long and odd hours, making a transaction like this difficult. I had dealt exclusively with 2 Ford dealerships in the greater Knoxville and Chattanooga areas, originally thinking that my dream of owning a BMW was just that. I decided to call BMW of Nashville on a whim and was pleasantly surprised by the immediate transparency of John; he listened to my wants & needs and unique situation and promised to send over his best offer within the hour. He delivered.
While I was fruitlessly haggling with the Ford dealer for the fourth time, John sent me a clear and concise written contract offering me a major discount on a new model, alongside a genuine note of gratitude for placing my trust in him. At this point, there was no question. John's expertise and savvy allowed me to experience the thrill of BMW ownership after just a few fast and friendly conversations.
He assured me that he was ALWAYS there for me and that I could even call him at home, and he held true to his promise - I had difficulty getting my tags transferred to my home county, so I called John, and he was happy to help facilitate the process and send me an extension on my temporary tag.
He worked around my schedule to expedite the tedious process of paperwork and met me at the dealership on a Sunday afternoon. We discussed what being part of the BMW family meant, and he expressed how important honesty, accommodation, and trust were to him as both a person and a businessman; he could not have embodied these qualities more fully. Conversations, promises, and actions like these - all predicated upon trust, transparency, and genuine service - made all the difference for me.
As a representative of BMW, John's business practices directly translate to my introduction and relationship with BMW, and after an experience like this, I know I'll be back in a few short years.