New cars for sale near Berkeley, CA

Fast. Easy. Trustworthy. Not pushy. I was told by a friend to buy here. He was right. I am happy. I would come back again.

Process was seamless and easy. Car was prepped and ready for pick up during delivery.

The reason we use resources like Cars.com is to avoid the typical in person experience of buying a new car. I initially emailed SF Honda in regards to a vehicle I saw listed on Cars.com Surprisingly they replied back saying it was a glitch on the website and the vehicle was actually no longer available. I was looking more so for a year older vehicle yet still new. They were prompt to reply and let me know so at least the waiting and wondering wasn't a problem. I replied back and made a straight forward offer on a different vehicle. Surprisingly once again they replied and agreed on it despite me having my doubts. After that replies between emails were prompt. We settled on the price and I came in soon after. Nothing was changed as far as pricing from what was originally discussed in emails. It was a smooth despite long process. The facility is nice with a big space despite being in busy downtown San Francisco area. Parking is difficult but they accommodated me to park in the areas not really designated for the public. I had already came in with a preapproval from my bank, but found it strange I had to fill out another credit check? Almost seemed like they were trying to get me a better rate and to go with their in house lending. I did ask why, but they said it was protocol? I did still end up using my bank. Our sales person Vanessa Velasquez was accommodating and answered my questions that I had presented regarding the additions on the paperwork when it came down to purchasing the vehicle. Overall it was a smooth process and I really have no complaints. The overall staff from our sales consultant Vanessa to the finance manager have a consistent attitude of "straight forward" To some that might not be good enough as some customers want more of the soft happy go lucky attitude. Here at SF Honda, the do signs of it, but not overly done like most dealerships. Again, some will hate it, others don't mind. I personally didnt mind because in the end, it comes down to agreeing on a price. Vanessa was not push on options that I wanted removed. Our finance manager when it came down to almost closing on the vehicle also had to push other add ons which I'm sure they have to do. But did not ridicule or do high pressure tactics when ultimately I declined them. Everyone I dealt with was very professional. Probably more professional than personable as I mentioned above with the straight forward attitude. Vanessa did crack a smile every now and then, but she was definitely more passive, which I prefer. While our finance manager who helped on closing and doing all the paperwork was definitely more aggressive. Still, both did not exceed any boundaries to turn things into high pressure sales situation. The facility was clean, very open, which is rare and ironic these days in a city like San Francisco where real estate is usually very tight and small. They have plenty of inventory off site close by. Clean restrooms, and a nice waiting area with coffee machine that you can help yourself with. Our sales consultant Vanessa had actually got us refreshments while we were sitting down with her going over the details. I don't buy new cars often so this is a rare situation, but I had no problem and was satisfied with my experience. San Francisco Honda is very professional. A perk of purchasing here especially if you are coming from out of town is you can spend time in the city.

i love my new escape my sales person arthur was great he treated us with much respect good job furture ford of concord

Dirito Bros. answered my queries professionally and helpfully.

My husband and I are long time Kia Sorento owners. We've been leasing them for over 12 yrs! We absolutely LOVE them. In all those 12+ years, we've leased every single one of them from Capitol Kia in San Jose because we're just loyal like that but after our last deal with them we felt like the loyalty just wasnt being reciprocated.  Well we decided to try our luck at a new dealership and we had just happened to get a flyer in the mail for Dublin Kia so we figured we'd take a drive and check them out....boy are we glad we did!!!  First off, when we walked in we were greeted at the desk by Naseem, the nicest, smiliest, guy which we initially thought was the receptionist but he turned out to be our salesman who was beyond amazing!! Since this was our 5th Kia, we knew exactly what we wanted and the deal we were looking for which we knew might be a tough negotiation but after explaining what we needed to Naseem, he went to his colleagues, Amir, who is the dealerships awesome manager and Shah, the fantastic general manager, who both were so cool about making sure we got the deal we needed and literally made the whole thing happen in less than an hour!!! We had to leave to pick our son up from school and by the time we got back they had our new 2025 Sorento XLine Series, washed, cleaned and ready to go!!  This was the easiest and most pain free car buying experience we've ever had and the best part was just how welcoming, friendly and positive they were that we had come to the right place to sign another lease with KIA!! We would definitely recommend this dealership to anyone looking to buy a new KIA in the entire Bay Area, even if you live all the way in San Jose, it's worth the drive to Dublin!!  Be sure to ask for Naseem, Amir and Shah...these guys will surely take care of you!! Merry Christmas to us!! Whooohooo!! 

2026 Sportage X-Line. Great car, comfortable, smooth ride. I was amazed at the insane number of extra features you get for your money. I feel like I'm driving a $60k car. You definitely won't win any races with this car, but it isn't made to be a race car. I test drove a Hybrid and they have more get up and go.

I originally stopped by to look at a used car I had seen on their website, but I ended up finding a new car a Honda civic sport hatchback that I liked even more. I was pleasantly surprised by the great lease options available. Ela, the sales representative who helped me, did an excellent job walking me through all the options and estimates. She was very patient as I test drove two different cars and looked at several others. At first, I felt a little overwhelmed, but Ela made everything simple and straightforward. I truly appreciated her honesty and patience throughout the process, also shout out to Matt helped with the contract and explaining the paperwork processing patiently.

Test drove others cars similar size but this Honda civic was the only one that made us feel comfortable with everything and when I say everything means everything No more wondering

I did not have a good experience at Seramonte Subaru So I looked up 2019 Subaru Outback posted on Albany Subaru. I live in SF so it was a trip for me but I thought I give them a chance and sure enough I was treated with a respect and courtecy by salesrep , mr.Jan James . To make it short,I ended up buying the car mainly because He was more proffessional than people at Seramonte even a Finance manager was very cordial, not pushy at all . They usually try to convince you to buy extra this and that but they were very nice about it. Not like "You were making a big mistake not adding those options " which I got from other dealer. My wife and I are very happy with the purchase though it was little more than we wanted to spend. Thank you Jan and their team. T.T from SF

I have had this car for 3 weeks and love it. The interior is so comfortable and the car is very quiet on road noise.

Excellent Service, Follow Up. Well informed Sales People. No Pressure Approach. Knowledgeable with all of my questions and beyond talking points. Would go there anytime.

Bao was excellent. Great communication and genuineness. He was very relatable and did everything he could to get us a low interest rate. I would recommend Mercedes Benz if Walnut Creek. They know how to take care of the buyer. Bao even shared his homemade donuts that his wife made. What a great salesman.

Bought a used car from here and the staff did such an amazing job. Bao was such a nice salesman and made the whole process easy. Joaquin the finance manager did a wonderful job getting us through the process. Will be return customers from now on!

Buying process was easy, Tommy, my sales person I liked.. also management was very nice. Love my new Hyundai, Santa Fe calligraphy hybrid. I Recommend San Bruno Hyundai.

Design of the steering wheel is really dumb. Bottom center of steering wheel is completely unusable. I prefer an open bottom design like the 2026 Kia Sportage. Other than that one flaw, the Palisade is great, in my humble opinion.

I bought myself a Christmas gift, a new CX5 SignatureTurbo the day after Christmas and I absolutely love it! I don't' know why I didn't get one sooner. I have always been a Toyota, Lexus guy, but I must say this classy vehicle beats the others. Why, let's start with the interior. Mazda makes some of the most beautiful interiors! Exteriors too!! The fit and finish are superb! The CX 5 is extremely quiet and smooth riding, and I can honestly say it is quieter than any Lexus I have had in the past. There is also the fun factor! If you haven't tried a Mazda, you need to. They are a driver's car and fun to drive. The trim level I have has the Bose system and has a beautiful surround sound. Crank up the volume and it's awesome! The safety features are excellent, and everything is conveniently located. There is no need in paying for other Luxury cars when you can get a Mazda and save thousands, and they are the best keep secret out there. Luxury, fun, good looks for much less. I am definitely staying in the Mazda family.

The experience was easy and fast they were not pushy and not trying to sell a different car the sales man was friendly and very helpful and did what he could to make it easy and fast to get out of there

Very good car overall. I like the fact that this year (2026) Kia went more the truck feel and structure with the Sportage rather than the sedan feel and structure. I perceive more stability and comfort compared to the previous models. It feels more durable.

Excellent buying experience. No pressure. Good price and high trade in value for my car.