Dealer personnel can make or break the deal
November 6, 2018
New car buying just isn't fun anymore. Every publication designed to help buyers negotiate is also privy to dealers, which all contribute advertising money to those same publications, so each party to a "negotiation" already knows what the other side is likely to come in with. There is no "secret" intel just for buyers anymore, and insurance companies, AAA, etc. all offer buying services. In some ways the "no haggle" car outlets make some sense in the current environment. The buying experience is now dictated by the quality of the dealership personnel dealt with, and in our case at Deland Kia we had a wonderful new salesman, Barry, assisted by a Kia distributor rep who was also a pleasure to work with. We ended up with a deal that we believed fair, but then nobody but the General Sales manager really knows if we did well or not. The inevitable bottom line is that when you drive off in a new vehicle, the dealer made money. And that's why they're still around with vehicles on display. Otherwise we'd be buying sight unseen off the internet.