Used Kia sedans for sale near Santa Cruz, CA

Great staff! They help me all the way through! They found what I wanted and got it for me! Best dealer I have ever been to! Extremely happy!

Very happy with this vehicle all the way around. Rides nice very comfortable for long distance not bad to travel in. Plenty of pick up also pushing Sport button the vehicle speeds acceleration is quite good.

The car I had identified online was the first they showed us, and we bought it at the advertised price. Very friendly. Then there was a lot of waiting and paperwork before we were turned over to Finance, where the forms to initial came fast and furious. All turned out ok.

Bought the vehicle new in October of 2023. Now it’s March of 2025. Have yet to have an issue🤞though have heard of common problems many have had. I’ve put roughly 20 k miles on the car in a year and a half (mostly interstate driving). Technology package is lovely and the vehicle has an overall stylish feel. It’s important to keep in mind, though, that you’re buying a 20k dollar vehicle from 2023. It’s plastics galore in there, so, though stylish, the material quality isn’t the best. If you’re someone who takes care of your things, you shouldn’t have an issue! Use the maintenance schedule found in the Owner’s manual and this vehicle should get you where you’re going for a reasonable amount of years. That being said, if you’re trying to decide between and LX[S] and GT (not including GT-Line), choose the GT. Though you’re paying a little extra, you get a standard transmission with real gears (the car has more power than you’d think too) rather than the CVT found in the LX[S] (and GT-line). CVT tech has greatly improved within recent years, but they’re still known to be problematic at times. All in all, this generation of Kia seems to be more reliable than most previous gens. Definitely a real deal competitor with the carolla/civic and worth the consideration!

Excellent service; prompt, efficient and courteous. From the time I arrived to address an urgent issue, I was treated with respect and understanding. The issue was addressed promptly and well. Additionally, they had my Z8 wheels cleaned!

Bought a 2023 forte gt-line for my daughter. We have had the car for 13months and have driven about 12,000 miles. I honestly cannot believe the 1star reviews, nor should you. I was a loyal Honda fanboy for over 30 years before I bought this Kia. I bought a totally loaded Forte non turbo for a hair under 25k with a crazy good warranty. Why not? I figured. 13 months and 12k miles later it rides better, has more power and is quieter than the day we bought it! Zero issues with anything. No squeaks, rattles or interior flaws. Sadly no tire wear. I cannot wait to replace the Kuhmos it came with. It handles great and is fun to drive. My wife calls it “a peppy little thing”. And she drives a CX-5 turbo or my 5.7 liter ram. Over 40 mpg on highway and mid 30s driving around town. This is a fine car. Not a cheap version Hyundai. Much nicer IMHO than the Hyundai. For those knocking the resale… run the numbers and try to buy one as cheap as you say you sold yours for. The Harmon Kardon stereo sounds awesome! This is one of my favorite purchases because its value continues to surprise me. And they give a $500.00 military discount. Don’t buy based on my opinions go test drive one! Test drives are free. Go to carvanna or get on car gurus and see how cheap you can buy one a year or two old used one for.

Antonio and Jai were the best! They were super helpful and quick, answered all my questions super thoroughly, and I came out with a new car super quickly. It was a seamless process, and they were very friendly as well, making the entire process pain-free and enjoyable. I would recommend this dealership to anyone looking for a new car!

I bought my Forte LXS in Feb of 2024 and i've driven 9,000 miles on it so far. it's been great and i prefer this over a Corolla or a Camry. on the highway i sometimes get fuel economy in the low 50's mpg and on average i get around 37 mpg combined. not bad at all. i bought this for $21K after taxes and registration. the value can't be beat imo.

My wife bought me a 2016 as a gift yes it has a ton of miles but it runs and drives like a brand new car. We've had lots of road trips and no problems I'm 6,1 very comfortable even in the back seat I really like the trunk space

Great and friendly staff, absolute transparency. Incredible selection of vehicles, pricing, and lenders. The process is effortless, and these days time is valuable. They make it so easy to purchase a car. -Mike

I’ve purchased new my 2013 Kia Optima back in May 2013. It’s been a fantastic car. I haven’t driven it a great deal & have just 20,463 miles on it as of July 2025. It’s stylish & very comfortable. I still enjoy having & driving it.

This place is amazing! They have so many cars to choose from. Plus they have an exotics lane which is really cool, they have everything from a Benz to a Porsche! The whole buying process is very quick, I bought my car in two hours and drove home. In comparison to the Mercedes of Stevens Creek, which literally took me 8 hours to buy after I picked out my car. The only knock is the service department, which doesn’t do paint repair for scratches, even though they told me that the scratches on my car would be fixed, they only used touch up paint, which looks like I did it myself and not professionally done like I wanted. But it was a used car, so no big deal. Overall I highly recommend!

Perfect balance of comfort, performance, handling and cargo. Best car I've ever owned. Looks great. I get positive compliments on it's looks all the time.

I was searching for an Ecosport on Cars.com and found an awesome deal at Watsonville Ford. I live 400 miles away, so I was wary of bait and switch which some dealers practice. But, we negotiated a deal and arranged financing online, I flew into san Jose (about 50 minutes away), they had a nice young man pick me up, I test drove the vehicle I was buying to the dealership. The paperwork was waiting for me, I was in and out of the dealership in less than an hour. No games were played, the process could not have been easier. I would feel very comfortable buying from them again.

I LOVE my 2023 KIa K5 GT-Line. I have the Passion Red, and I must say it’s a very sexy color. The panoramic sunroof is my favorite feature. The K5 rides so smooth and handles very well. If you’re considering this car…don’t hesitate any longer. GO BUY IT!!!

No haggling, no bothering to try to sell me a car. It was great and they let me take my time. Very supportive of the process, but the salespeople would go missing at times - mostly because it felt a little understaffed for the amount of people coming in.

I purchased the new 2025 Kia K4 EX during late August for my wife to help celebrate our 55th wedding anniversary, and she simply just loves driving the car with all of its modern safety high-tech features, its comfort, and impressive driving performance. I've nicknamed the car "The Batmobile" with its Aurora Black Pearl exterior paint and stylish features that make this car stand out from other sedans that are in the cost-effective $20,000 - $30,000 price range. Plenty of room inside the car, a quiet smooth ride, and adequate acceleration whenever may be needed (e.g., entering onto a highway). The car comes with Kia's standard 5 year, 60,000 mile full warrantee, and 10 year, 100,000 mile powertrain warrantee which is still very generous of KIa.

I love my optima but sunroof guide is broken little part is coming out and hitting my grandson head now I can use I put black tape because is not close right I go to the dealer and he said I need to fixed asap also associated from there love my car is so clean please I need help is my family car also I take my wife for doctors appointment she have stage 3 leaver

What began as a regular day in which you try to find a car that meets expectations of not being expensive, being efficient and looking good, it seemed that it would be just another visit to another dealership, but despite being a little late and being a cold day, we decided to stop to visit the last opportunity of the day. To my surprise, I met a very kind person who not only had the intention of selling, she was interested in listening and show me options without pressing for a sale, within the indecision I had between looking for something cheap and good value she walked with me and showed me different options until I could find the best, really nice attitude and eager to answer my questions, once we walked in the office to look at numbers, her professionalism and respect was very impressive, she make us feel comfortable during negotiation, I honestly hope that if you find yourself in the position were I was, when you know that you need a good car and you find difficult to find a friendly warming person who walks with you on a bad weather evening (super cold) making you feel that you have being listened and advise you on the best way possible to find no just a car on sale, explains you what’s the benefits of your purchase and goes beyond to helps you to find the best payment options… Thank you Eden!! you are a wonderful person, along with your team, you guys deserve an excellent recognizement!

I’ve had my Kia now for 3yrs and only had little major thing go wrong which the dealership handled the issue as a decent time I guess. The first few months of having my Kia during the winter here the car would t push botton to start and boy was I pissed off. I kept having to jump start it then it dawned on me on me that they gave me a dead battery! Which was taking care of with warranty thank God! Other then that issue my model Kia forte got-line wasn’t equipped with a decent sound system I guess the package I thought it would’ve had But! Not! and to replace a aftermarket radio will cost a pretty penny to get done. My tires 17” OEM they feel on the wobbly side while driving 50-70mph on the Hyway! while hearing the sounds from outside in the inside of the car which sucks. But it’s power it gets up to speed especially in Sport Mode! The exterior looks good and interior is good also but I’m a pit in some work on it soon. I wish I would’ve known about the Kia Gt though (manual) speed before test driving my Kia gt line lol. My overall about this Kia it’s worth the price as well the experience to drive and to owne one!

I visited Normandin Chrysler Jeep Dodge Ram Fiat on August 15, 2025, for a regular oil change. Mya Neric was my service advisor, and she went above and beyond by also addressing a couple of additional concerns I had, including a tapping sound and a low coolant reservoir. Throughout the process, she kept me informed with timely updates. I’m very satisfied with the service I received.

I own a very nice car, I like it very much, the handling is great I would recommend it to everyone good price performance good

Kurt helped me buy my first car and he was great! I was very insecure with the process, but he put my worries to rest. The whole sale happened faster than expected, but it's been a week now and I'm very happy with my car!!! Additionally the financial advisor was awesome. Jerry was her name and though my credit was a bit messy she was able to explain to me all of my choices now and in the future. Both Kurt and Jerry were a god send in my case and I'm very grateful to have had such an easy first time car buying experience. I would highly recommend this location!

I love my kia forte. I got the top tier kia Forte with leather seats which heat and cool and also a sunroof. This car is very comfortable! It is a little on the pricey side for my top tier one, but in the long run it is worth it.

The salesman we got was the absolute best, Jalen! He didn?t pressure us and was the sweetest young man.

I love my Kia K5 Gt Line! White with Red Interior which was hard to find. I traded my Hyundai Elantra because we travel a lot and our backs hurt. Now I enjoyed my Elantra but the K5 has the larger bolsters on the seats and it rides great being a mid size! Our 10 hour trips once a month are much easier now! Styling is great and all the options and safety features are awesome! Plus the full warranty can’t be beat! Thanks Bedford Kia for finding my car!

My boyfriend and I just purchased used cars from goldstar motors in salinas. They have a huge inventory. Very friendly staff. No hassels. Play area and xbox for kids, if your dumb like me and take your child. Warm cookies and fresh popcorn made waiting for paperwork a whole lot better. Had a great experience. Ask for chris and billy!

Took the family to Vegas for a week. Enterprise have me the choice between the Malibu, Charger and K5. My youngest didn't want the grey Malibu and I didn't want to pay for the gas on the Charger with the V8. So we went with the black K5. I drive a SUV so it took some time to use to bending down to get into he car. Once we started driving I noticed how smooth and quiet the car was. The car accelerated with ease and the braking made you feel safe. My Dodge Journey is 2015 and doesn't have all the new tech. The K5's blindspot and car In front of you leaving warnings are great features. Although the K5 had great features the only negative I had was the infotainment unit. The unit worked just fine, I just didn't like how it was integrated. It looks as it was installed as an afterthought. Looks like it was just inserted like a Lego piece, I would prefer it flush in the dash.

In the last 6 months I bought two vehicles from this dealership they exceeded All my expectations on the buying experience I would recommend this dealership to anyone looking to purchase a car or truck or truck

I love my car I have had it for about 3 weeks it's brand new 2025 Kia -4 Ex. There is so much room in the interior of the car both front and back. My trunk is so spacious and the back seats fold down. It rides so smooth handles nicely and it is so quiet, it has so much equipment . the price was right. It's so sporty looking

Had problems with exhaust filter was from out of town took me in and fixed it when Chevrolet wouldnt thx for the great service five stars in my book thx mr Gonzales and crew

It's too soon to tell how reliable this car will be in the future. However, at just one-month-old, it fits all my wants and desires. I love the interior, its comfort, and the extras that are in this car. The controls on the steering wheel make it safer while driving. The navigation system replaces all maps that I have on my phone and it helps to have the speed limit posted on the navigation read-out. This is my fourth Kia and I have never been disappointed.

I brought in my 2015 Jeep Grand Cherokee in for scheduled maintenance and received an excellent quick service job. My service advisor was Brian Calhoun who did an outstanding job taking care of my needs.I highly recommend using this dealer and I have had an excellent job done with them in the past. All of the staff that I have communicated with have done an excellent job. I look forward to coming in for my next service at Santa Cruz Volkswagon Dodge Ram Dealer. David Gladding.

Traded in my 2012 KIA Optima EXGDI for KIA K5 GT- Line. Was unhappy Optima was discontinued but very impressed with its replacement. Love my KIA. Reliable, excellent safety features and as always looks sharp.

Friendly. Fast. It was easy dealing with the car salesman he work with me really appreciate it

This is my 3rd KIA I have owed. They all have been excellent cars and mechanically sound including my K-5 except for my 2015 Kia Forte which which threw a piston rod. This was related to a recall which occurred in 2014 on the engine that was in my forte I believe and had the same symptoms as was described in recall. I was not granted a credit for that car which was upsetting. Other than that I am very happy with my Kia’s and my K-5.

i went to look for a car for my wife and we met tamer he was very helpful and professional and helped us get the car in no time thanks for them for thier great service

Absolute great car for the money . Much more of a vehicle than I was expecting , looks , handling , price point , it's got it all and I would recommend to any one looking for some fun while driving.